15 Feb How Important Is It to Create a Logo?
Will Having A Logo Make a Difference To Your Business?
You may want to instantly jump on the logo band wagon and create a logo for your business. It is wise to create a visual brand for your business, however, it is not wise to put a lot of dollars into creating a logo because the return on investment of having a logo does not necessarily bring you customers or dollars. What logos do bring a business are recognition of a brand. For example, look at the following logos and see if you can name the brands that go with them:
All three of these logos are recognizable because the companies (Starbucks, McDonald’s and Apple) invested megabucks in hopes that when you recognize their logos you instantly think of their names. Since you most likely won’t have the same advertising budgets as these large businesses, I recommend you create logo or logos that have words in them so that people come to recognize your company and your brand the way these companies have:
These types of logos are called wordmark logos and work great for small businesses.
Steps to Creating A Logo
- Know your target audience. Who do you want to attract to your products and services. Be clear about who you want to reach and what keeps them up at night and what images and words and colors will appeal to them. What visual image or brand will work best? You must understand this information before you create a logo or you will be creating a logo that will not attract people who will be ready to buy your products and services.
- Think about the type of font in the wordmark that will match the personality of your ideal customers. Because the most important piece of the wordmark in this type of logo is the font you must pick a font that will resonate with your target audience and also clearly represents your brand personality. What is the personality your brand expresses? What are the personality traits of your ideal clients? When you can answer these questions you will have the ability to create a logo that will work.
- Decide on colors that also match your target audience. What colors work with your buyers? Also which colors make your brand recognizable. You want your logo to be easy to recognize and professional as well.
Words of Wisdom About Creating Your Logo
There is no need to spend a lot of money on a logo. You are not Starbuck’s or Apple. You don’t need to invest big bucks into creating an expensive logo that won’t bring you back money. A well thought out wordmark logo with the right font and color choices, answering the questions I’ve given you above, will give you a professional brand and this is all you need to have a logo created that will sere you.
Let’s see what you create.
Post your logos or links to logos and I’ll be happy to critique them and also advise you on how to create logo or logos.