Overall Cost Leadership Strategy To Be Competitive

Overall Cost Leadership Strategy To Be Competitive

Competitive Advantage Every business needs a strategy to be competitive. Michael Porter recommends three business strategies for small businesses. They are – cost leadership, differentiation, and focus.  I do agree that these are foundational for any smart...
Best Social Media Marketing Strategy For Small Businesses

Best Social Media Marketing Strategy For Small Businesses

Social Media Content Strategy I am going to show you how to use content in your social media to become more attractive to your qualified prospects.  Before I do, I want you to know how important social media is and why you need to be actively engaged on social media...
Overall Cost Leadership Strategy For Dummies

Overall Cost Leadership Strategy For Dummies

Making Cost Leadership Strategy Simple When I wrote my last article on cost leadership strategy I received a lot of comments on Facebook and through Facebook messenger so I felt I needed to simplify the message.  This article will make cost leadership very clear....
Todays Top Women Mentors

Todays Top Women Mentors

Mentors Have Mentors If you want to achieve success in business and in life, having a mentor will get you there faster.  I have hired mentors since I was 23 years of age and believe the hundreds of thousands I have invested in mentoring is exactly why I am successful...
The Secrets To Creating Brand Equity

The Secrets To Creating Brand Equity

Create Brand Equity Every business is a brand. A brand is a name, sign, symbol, term or design or a combination of these that identify the services and goods you sell and that differentiate what you sell from what your competitors sell.  Brands help people make buying...
Talking C-Level Speak

Talking C-Level Speak

What Is The Language Executives Speak? The other day I was with a business coach who wants to begin to work with executives and she asked me, “What does C-level executive mean?”. I realized in that moment that many people don’t speak the language of...