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Can Your Business Use Virtual Reality Marketing?

Can Your Business Use Virtual Reality Marketing?

Ready, Set, Virtual Reality Marketing Is Here! Virtual reality is not just for kids games. In fact, virtual reality has come to the world of marketing and can make a difference in your business if you learn what it is.  In fact, virtual reality used in marketing can...

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Overall Cost Leadership Strategy Made Simple

Overall Cost Leadership Strategy Made Simple

Overall Cost Leadership Strategy Cost leadership can be defined as the absolute lowest cost of manufacturing in an industry. The strategy has to do with pricing and not with leadership.  The cost leader in an industry has achieved competitive advantage by having the...

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Tips To Gain Facebook Followers And Engage Them

Tips To Gain Facebook Followers And Engage Them

How To Get Facebook Followers Who Are Engaged Do you want more facebook followers?  Do you want to engage those followers you do have? Look at your current facebook followers as well as how engaged they are. Do you know that if you don't get a lot of engagement your...

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On Humility…

On Humility…

Humility is uncovering your guarded soul to invite others to warm themselves by the glow of your open heart. What if you had to write a resume for your life? One that didn’t include the letters behind your name to prove your worth. One without the most popular...

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How To Market Yourself Successfully

How To Market Yourself Successfully

Your Marketing Is All Wrong - How To Market Yourself Every day I meet business owners who are trying to market themselves and failing miserably.  Why?  No one taught them proven marketing and they are experimenting with how to market themselves and spending a lot of...

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Cost Leadership: What Is A Cost Leadership Strategy

Cost Leadership: What Is A Cost Leadership Strategy

Business Level Strategies There are two generic business level strategies. One is cost leadership which is how to generate economic value by having lower costs than your competitors.  A great example of a company using cost leadership is Wal-Mart.  Another strategy is...

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Measure Customer Satisfaction – NOW

Measure Customer Satisfaction – NOW

Why Customer Satisfaction Matters Sure you have heard you need to please customers. Truly, what does customer satisfaction mean to you?  Dig deep and answer the question. For me and for my clients, our businesses thrive because we take customer satisfaction very...

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Improving Your Conversion Rate – Secret Sauce!

Improving Your Conversion Rate – Secret Sauce!

Conversion Rate Simplified I know that business owners spend the bulk of their time stressing over how they will get new qualified prospects to their company. Driving qualified leads comes from great marketing.  Once the leads are there the business owner then...

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