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Ready, Set, Virtual Reality Marketing Is Here! Virtual reality is not just for kids games. In fact, virtual reality has come to the world of marketing and can make a difference in your business if you learn what it is. In fact, virtual reality used in marketing can...read more
Your Google Analytics Guide Even if you don't have an analytical mind, understand Google analytics is important to your small business. If you are not currently tracking these analytics on your website you will want to begin doing this. Hopefully, you do know...read more
Overall Cost Leadership Strategy Cost leadership can be defined as the absolute lowest cost of manufacturing in an industry. The strategy has to do with pricing and not with leadership. The cost leader in an industry has achieved competitive advantage by having the...read more
Are Your Customer's Happy - Really Happy? How do you measure customer satisfaction? Mick Jagger told us what many customers are saying about their buying experiences today... "I can't get no satisfaction". I believe, as business owners, we have to WOW customer's and...read more
How To Get Facebook Followers Who Are Engaged Do you want more facebook followers? Do you want to engage those followers you do have? Look at your current facebook followers as well as how engaged they are. Do you know that if you don't get a lot of engagement your...read more
Humility is uncovering your guarded soul to invite others to warm themselves by the glow of your open heart. What if you had to write a resume for your life? One that didn’t include the letters behind your name to prove your worth. One without the most popular...read more
Your Marketing Is All Wrong - How To Market Yourself Every day I meet business owners who are trying to market themselves and failing miserably. Why? No one taught them proven marketing and they are experimenting with how to market themselves and spending a lot of...read more
Business Level Strategies There are two generic business level strategies. One is cost leadership which is how to generate economic value by having lower costs than your competitors. A great example of a company using cost leadership is Wal-Mart. Another strategy is...read more
Why Customer Satisfaction Matters Sure you have heard you need to please customers. Truly, what does customer satisfaction mean to you? Dig deep and answer the question. For me and for my clients, our businesses thrive because we take customer satisfaction very...read more
Conversion Rate Simplified I know that business owners spend the bulk of their time stressing over how they will get new qualified prospects to their company. Driving qualified leads comes from great marketing. Once the leads are there the business owner then...read more
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