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Webinar Magic While I mentor my students to automate their businesses through webinars, many of them also need training on how to get their webinars to convert. Unless you know your conversion rate optimization you may be leaving a lot of money on the table in your...read more
Why Am I Talking About Scott Hallman? When I was with Joe Vitale to speak at one of his events he also had Scott Hallman as a speaker. I had not heard of Scott up until that time. Scott took the audience through an exercise showing them how much money they were...read more
Marketing And Strategy Tools For Your Small Business To be successful, every business needs strategies. Strategy means you decide where your business is going to go and you create the plan to take your business there. Every business needs to have a competitive...read more
There comes a time in the life of every business when its owner must seriously consider whether to onboard new hires. As your business grows, you will find yourself with less and less time to get into the day-to-day grind. At this point, you will have to think about...read more
There's a lot of discussion among business owners regarding the cost of acquiring a new customer. When compared to the cost of retention, retention is where our focus should be. Famed business consultant Dan Kennedy is often credited with defining the 3 rules of...read more
Cost Leadership Strategy Your company can use cost leadership to have a competitive advantage in your market. You can be seen as the low-cost leader and own the company that operates with margins that are greater than your competitors. You simply have to provide your...read more
Effective Internet Marketing Whenever a prospective client and I chat about me helping them with their business, I always ask them to provide their website/s and their social media profiles. I ask them if they understand the importance of internet marketing and most...read more
Cost Leadership: The Walmart Example Let's face it Walmart dominates many retail categories and competes against stores like Target and Kmart and Costco and Acme. Walmart's overall strategy is cost leadership. Their concept is to attract the largest number of...read more
How To Gain Competitive Advantage Let's face it every business wants to gain a competitive advantage over the next. The way to do this is with business-level strategy. Business-level strategy is an integrated and coordinated set of commitments and actions that your...read more
Turn Your Marketing Funnel Upside Down Traditional marketing works through a marketing funnel. The principle of the marketing funnel is to drive in a lot of leads. Think of them sitting at the top of a funnel. As you move them through the funnel using traditional...read more
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