Your Marketing Is All Wrong – How To Market Yourself

Every day I meet business owners who are trying to market themselves and failing miserably.  Why?  No one taught them proven marketing and they are experimenting with how to market themselves and spending a lot of time on content creation and a lot of money on seminars and books that don’t customize the marketing for them. Since you can now market yourself for little or no money on the Internet, I will begin by showing you exactly how to market yourself online.

First, you need to set up a Google My Business page because this listing will get your business on Google Search, Maps and Google+ and enable customers to review your business. When you have your business listed there you will find that local business reviews receive high rankings in the search results for free.

I also recommend you create a listing on Yelp. Yelp is the biggest online review site so creating a Yelp listing is definitely worth your effort. This is totally free and can put your business in front of 40 million monthly visitors.

Get your business listed on Yahoo Local by getting a basic business listing in its directory for free. This is important because listings are integrated with other Yahoo products like reviews, maps, and events.

Join two Facebook groups where your target audience hangs out and two LinkedIn groups with your target audience as well. Give advice and support to these groups to establish you as an expert in your field, and to build your reputation and sales.

Create your own Facebook group for customers and prospects and provide help and support in the group.

Another social media strategy is to offer coupons, specials, and discounts on Facebook or Twitter. Simply use images to offer discounts or coupon codes. You can promote a free, no obligation 15-minute consult to your followers.

I love social media listening tools.  I recommend Social Mention to monitor and contribute to conversations happening in your niche.

Blogging is another way to market yourself online. Contribute guest posts to a well-known industry site.  You can find these blogs by searching “your niche” + “guest post”.

One of my favorite strategies is to hold free webinars on your site.  Instead of investing in webinar technology you can use a great, low-cost alternative which is WordPress webinar plugin like WebinarIgnition. It has a one-time cost of $97 for unlimited webinars with unlimited attendees.

Another way to market yourself is to partner with a complementary business to co-sponsor a contest. This way you are growing your audience as two brands are coming together. Submit your contest to popular sweepstakes sites to extend the reach of your contest.

Be certain you install a free social sharing plugin on your site.

Read other blogs in your niche and comment on those. You can put your website URL in the appropriate field.

Another great way to market yourself online is to create an award in your niche. Award winners with a badge that links back to your website. We do this each year with our International Coach of The Year Awarded on November 4, each year.

Want more ideas how to marketing yourself on social media? Or marketing yourself in general?  What about how to market yourself on Instagram?  I could go on and on… I will just list a few more that I love and if you want more information you can contact me.

Join industry forums and forums where your target audience is.  Write relevant and helpful responses to questions without trying to sell.  Add value. Those who make meaningful contributions capture the attention of other readers.

I also recommend you sign up for HARO (Help A Reporter Out) to get free publicity for your business.  I have appeared in Self, Shape, Redbook, Fores, Huffington Post and tons of other media outlets, by doing just this.

You can also ask well-known influencers in your field to provide testimonials.  I have many.

My last two strategies for you today are to create a lot of valuable slide shares in Slideshare and to answer questions in areas where you are an expert on Quora.

You might be a bit overwhelmed by the choices… don’t be. You can market yourself successfully online by implementing just three of the strategies – any three.  Just do them consistently and watch what happens.