Search Engine Optimization Made Simple

If you are a small business owner you need to fully understand the role SEO (search engine optimization) plays in business growth and how search engine optimization can assist you with your lead generation. Let’s face it – getting leads is how your business thrives. You must always be marketing and prospecting for new leads to keep your business growing.   SEO is not as complicated as you might think. SEO can be defined as an on-line marketing tool that increases traffic to your website so potential prospects seeking the types of services or products you provide can find your site and explore your content for a match.

Small business SEO is very important because if your business isn’t ranking for the keywords that are relevant to the products and/or services you offer, you might get website traffic that is the wrong traffic and then you won’t have leads coming in from prospects who visit your site.

So what is SEO? It is a way to get your website noticed and SEO tools must be used that include keywords your prospects will be searching for. When prospects are seeking your products or services they enter these common search terms into search engines like Google and your site comes up.  SEO services bring your business to the top when people search these key terms only if you are using the correct keywords among your peers as well as your competitors.  Ultimately the goal is to drive more and more of your exact target prospect searching for what you provide who then become leads you can sell to.

It really is this simple.

What questions do you have about SEO?