You may already have a social media marketing strategy and think you are doing great in the area of social media. I hate to be the bearer of bad news. If you think a stagnant post on Facebook or Twitter or LinkedIn is social media you better change your social media plan right now. On the other hand if you are lacking a social media plan it’s time to learn the new way and correct way of being ‘social’ on social media. And if you are doing typical stagnant posts then stop drowning and getting lost in the boredom of social media and learn how to be live and vibrant with social media strategies that work in todays climate.
As a social media strategist, many of my clients are in need of a social media strategy so I have designed a social media strategy template for them. To summarize this template briefly let me say that very simply it begins by identifying the right social media platforms for a business owner to use. Once you know which types of social media to use then you need to know how often you need to be seen on social media. Then you must understand that it is you, the business owner, and not someone from your company that is putting content on social media and it is also you that needs to be engaged and engaging with potential prospects and customers, patients or clients. Gone are the days when we put up a photo and a few words on Facebook and get some likes or comments and “smile” back. In fact, that type of boring content is reason enough for you not to even exist on social media.
What Goes In A Social Media Marketing Plan?
Because there are so many social media platforms you need to know your target audience and what social media platforms they engage with. The key element to your social media marketing plan is being certain your audience will find the content you are posting interesting. In the social media plan template that I deliver to my business mentoring clients I make sure that I first determine who my clients want to reach with their social media messages. Who do they want to capture the attention of?
You want to do the same thing. You want your prospects to stop what they are doing and engage with your content. This is the reason you no longer want to post content that is dull.
Did you ever wonder why Snapchat has been ranked as the third most popular social application and trails right behind Facebook (which has placed numerous offers to buy Snapchat) and Instagram among millennials? Snapchat is a slice of life for millennials. Take a lesson from them. You don’t have to use it if millennials aren’t your target audience. However, the slice of life concept is what is popular on social media.
This is why Facebook live and LiveStream has become so popular. Apps like Periscope have emerged and anything that happens in real time and with video is what gets noticed and watched. According to a blog seen on hubspot.com (http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.0000ky6s96m08el4wf62hvgswz3s5) these statistics hold true:
- 51.9% of marketing professionals worldwide name video as the content with the best ROI
- Shoppers who view view are 1.81 X more likely to purchase than non-viewers
- Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%. And I’ve tried this with my own email list and found this statistic: open rates soared to 38%!
- Video plays are up 844% since 2012!
- It is predicted that 74% of all internet traffic in 2017 will be video!
If you aren’t posting videos on social media daily then your social media strategy needs work. If you don’t have a social media strategy you better get one – and fast!
If you are stuck text me at 215-527-0634 and request a social media consult and I’ll look over what you are doing and give you some fast, no-strings attached pointers.