There’s a Ton Of Money Sitting On The Table – Want Some?

There’s a Ton Of Money Sitting On The Table – Want Some?

Stacks of One Hundred Dollar Bills.

Small business owners are looking to have their businesses be in higher demand. What they typically do when they want more customers or sales is to either use marketing hype, create false scarcity, exaggerate their products or service claims and put sales pressure on their customers.  It’s pretty typical for companies to panic when sales are down and to believe they are charging too much for their products or services and then to panic and rush into discounting their fees.

I’ll share the story of how this worked for a client of mine who believed his consulting services were priced too high.  He thought he had to reduce his rates and offer a special promotional discount. I told him to do something outrageous instead!

Want to Grow Your Bottom Line? Increase Your Prices!

increasingourprices