An Entrepreneurs Guide To Crowdfunding
Crowdfunding is when you fund your project, business or venture by raising money from a large number of people. This alternative financial method is often performed via the internet and can also be executed through the mail as well as benefits and other means. Let’s take a look at the top crowdfunding sites.
The top crowdfunding site is www.gofundme.com. This site has the highest volume of all the crowdfunding websites and raised over $470M in 2014 in crowdfunding dollars. Gofundme allows personal fundraising which many crowdfunding sites do not allow.
The second highest ranking crowdfunding website is www.kickstarter.com which did $444M in 2014 and is known for creative fundraising projects and does not allow personal fundraising. And the third ranked crowd fundraising site is www.indiegogo.com.
How To Determine If You Should Do A Crowd Funder
Before you start crowdfunding you need to decide if crowdfunding is right for you and your business
. Crowdfunding does take time and work and energy. For crowdfunding to be successful you must spend time planning your crowdfunding campaign and have the time to manage your entire campaign as well. Before you can even begin crowdfunding you need to know who your ideal client audience is and what platform is best to reach them on. Which crowdfunding platform will your target audience hangout on? Once you answer this question then you can select the site that best suits your ideal clients as well as the industries you serve.
I also recommend you take the time to look closely at other successful fundraising campaigns and see what worked well for them. Then adapt ideas that worked to fit your target audience, your business and your budget. Always work on messaging your story to appeal to as many people as possible.
It’s important you connect with prospects by getting them to believe in your idea and to build trust with your prospective crowd. Tell prospects how you will use the money. Inform them of things you have already accomplished, too.
It also helps to get friends and family and others you know to be early adopters investing right away. Reward early adopters with dinners, lunches and by offering one-of-a-kind items that fit your mission or service. Using your creativity to get the right people engaged with the right platform can give you a winning combination.
What questions do you have about crowdfunding?