So, you’re interested in being a small business owner. Perhaps there’s a cause that you want to base your livelihood off of. Maybe you want to break free from a 9-to-5 pyramid scheme or humdrum routine. Or you might just be clueless about what you want to do. You just know you want your own business. Bottom line is, you’re unsure of what service or product you want to promote or sell and need some inspiration.
Here are five different ideas that could either inspire or lead you in the right direction of what you may want to catapult yourself into:
1. Personal Nutritionist/Dietician
Health & Wellness is often touted as an over-saturated niche, even by those who dedicate themselves and their livelihoods in said niche. Take this with a grain of salt. The truth is that everyone’s nutritional needs vary depending on a variety of factors. These factors include lifestyle, body recomposition goals, and just which foods and combinations of foods make them feel good.
There are also specific niches within the Health & Wellness space. For example, some women experience The Female Athlete Triad: low energy (caused by insufficient calorie intake), whacky menstruation (irregular cycles or even a cessation of them), and bone loss (that can lead to osteopenia/osteoporosis). There are nutritionists who specifically have these women as their target demographic, such as Elena Kunicki. Kunicki has an Instagram called @weight.lifting.nutritionist where she promotes her business. She helps these women get their periods back and heal their bodies.
Before you can promote your services, you’ll first need to earn the necessary licenses/certifications of the sort of lifestyle you’re promoting. For example: to become a registered dietitian, you’ll need a bachelor’s degree in human nutrition. You will also need to ensure that you’re in tune with each of your clients. Bodies are dynamic machines with no two always necessarily reacting the exact same way. You have to be prepared to deal with clients on a case-by-case basis.
This field will not expire anytime soon as the human body is not an invincible machine. Misinformation and fascination about nutrition are commonalities that also keep it afloat. If the human body, food, how food affects body and mind, or a combination of the three interests you, this may be something you want to look into.
In the past ten years alone, technology and media have changed drastically. This is not only in their physical content but also in how they’ve become ingrained into quotidian life. It’s not an abnormal sight to see people’s gazes glued into their touch-screen phones, eyes swimming in a sea of information overload.
Because of the accessibility and abundance of information, many small businesses are at a loss at how to effectively promote themselves online. They fail to see the advertising potential that they have. Some fear that they will be unable to stand out. Others don’t even know where to begin because they feel like they’re inept or unable to keep up with the ever-evolving digital space.
This is where you can step in and show these owners how they can dramatically increase their revenue with the creation of a digital presence (or a few tweaks to their existing presence). It can often be as easy as utilizing more buzzwords or having a website aesthetic that aligns better with the goals of the business.
Knowledge of search engine optimization, effective writing skills, and the ability to create provocative and easy-to-understand infographics are a few qualities a digital marketer would want to immediately have handy. Knowing web-design basics that extend outside of using a free web program would also be a useful skill to have.
It’s cliché, but then again… maybe not. In the past twenty years alone the annual revenue made by restaurants in the USA has doubled from $379 billion to nearly $900 billion. Much of this money is made by small businesses: think artisanal food shops and town ice cream parlors. What this implies is that there is a need for specialization in the restaurant sphere.
This holds especially true for immigrant populations who find a lack of representation of their home country’s cuisine to wherever they landed. Sure, there may be communities of people from their home country and grocery shops carrying their foods. But a restaurant is able to provide that ambiance and nostalgia that home cooking might not be able to provide. Plus, not everyone can (or wants to) cook.
Maybe you’ve got a knack for kneading dough and know you’d make a bomb pasta restaurant. Perhaps your city has a hipster population vying for local sustainable tea and you know just the blends that satisfy those picky palettes. Or you have a cookie recipe that you know you could make your own shop for because every time you brought a batch to any social event they disappeared before you could even set the dish down on the table. Your restaurant is more likely to succeed if you find demand where supply is lacking.
Sneakerheads are almost notorious for this practice: they’ll buy sneakers and resell and trade for profit. Replace sneakers with any other product and you’ve got the practice of resale down. Buy at low cost (often in bulk) and resell at a higher price. You don’t need much initial investment and hours are often flexible, to the point where even middle school students tend to engage in their own resale practice as a side-hustle.
Superficially, resale sounds morally filthy. After all, the Coronavirus epidemic caused resellers to take resale at its most corrupt: price gouging. People excessively bulk-bought supplies such as rubbing alcohol, hand sanitizers, and detergent wipes so that they could sell them at ridiculously high prices. They took advantage of public hysteria for profits.
Resale is not as a corrupted industry, especially when it involves improving/redesigning an existing product. It could be particularly lucrative if you know how to get crafty. Buying plain white cotton tees in bulk and creating your own unique embroidery can get you customers who will pay you bank for a custom piece. (I once knew a girl who knew how to make sick, wicked-cool earrings out of safety pins that never rusted! She took an ordinary item people don’t think twice about and made it into an edgy fashion piece.)
5. Tarot Reader
There are spiritually gifted people. In a world dominated by logic, many people scoff at anything faith-based, so these gifts often go unnoticed. To make matters worse,they are frequently mocked because they appear so nonsensical. But some spiritually gifted people have a knack for being able to feel the auras of others in a way many can’t.
One manifestation of said elevated perception is through the tarot. Tarot reading is the use of a pack of about 78 cards with five different elements/suits (Cups/Water, Swords/Air, Pentacles/Earth, Wands/Fire, Major Arcana/Spirit) to reflect on the past, focus on the present, gain insight into the future or a combination of the three. A person can try doing a tarot reading on themselves, but their readings can be vague and convoluted as they try to determine what the cards are trying to tell them. But with a spiritual gift, clairvoyant eyes can see through the fog.
There are psychics with their own independent practices. Others join websites to promote their services. Use what works best for you. If you are legitimate, this could be a great small business for you. It may be advantageous to be knowledgeable of powerful stones to recommend for those who may need them. For example, amethyst is a protective stone, and rose quartz aids with love. Crystal healing and white magic would be other things you may want to study.
At the end of the day, it’s important to pick a small business that has a consumer base that can sustain it, but also be one that you can devote yourself to. The creation of your small business should be your ideal 2021 vision. What will you make of it?