In any business or company, it is crucial to advertise and make your brand known, no matter how large you plan on growing. However, as an entrepreneur, your drive or goals will usually mean far more to you than if you were working on someone else's payroll. The failure of that business would be personal and detrimental. It would not be just another company going under but your baby, maybe even your life's work.
This is why you can't fail, why everything within you strives to make your company grow and be known. And in this day and age, with so many choices and options at our fingertips, we have to find a way to stand out in the crowd. The best way to do this is to advertise yourself. But even here there are lots of methods and ways to go about it. We understand how important this is for you so here we have listed what we think are the 10 most beneficial advertising techniques for you, the female entrepreneur, to use.
Female Entrepreneurs and Advertising
As female entrepreneurs, we are relational to our very core. Just about everything we do as a woman is based on our need for relationships, whether it is the clothes we wear to impress that guy, the kind of car we drive that carries our children, or even the household products we use to entertain guests. This goes for our businesses as well.
We want and need our businesses to thrive, to hold their own in a sea Female Entrepreneurs & Advertising of other companies trying to make it big. We need people to see us as an authority in a certain area; we need them to like what we say and what they see from us. We also need them to continue a relationship with us even after they make their first purchase. Sometimes this looks like repeat visits, other times it may come in the form of referrals to their friends and family. So we apply some advertising techniques.
The Necessity of Advertising
In this digital age, it's not hard to understand the need for advertising. Advertising your name, your brand, and your business is how you will get people to notice you and all the products and services you have to offer. Customers from far and wide will come knocking on your door clamoring for more of what you have to offer if you can sell those items in a way that demands their attention. However, not all advertising techniques are created equally. Some work wonderfully while others struggle to pick up any new business for you.
10 Essential Advertising Techniques
Know Your Target Audience and Speak Their Language
This technique is easily one of the most important on this list. Once you have mastered this one, it will become much easier to do any of the others. Know who you are advertising to. Make out a profile of sorts for them. What is their age, education level, location, ethnicity, background, style, income, and likes and dislikes? Then use wording, graphics, or whatever advertising technique you choose to fit that demographic.
For example, if you are offering products geared towards moms then talk to moms, hire moms to write for you and to answer your phones. Don't let the face or the voice of your company be a single male college student who doesn't have a clue as to who you are targeting.
The Little Things
One of the biggest things that customers appreciate about their favorite brands and business are all the little things that the company can do for them. After they have made a purchase or visited your store, send them a thank you note or a small gift as a reward or bonus. On their birthday or anniversary send them a real card, one that is handwritten is especially nice. Your customers want to feel appreciated.
They want to know they are important to you and your business. This gives them that. They feel like they are a part of your business and special when they are noticed even for making small purchases or showing up to a special event.
Facebook is a major player in the advertising game, one of the best. Everyone and their mother and even their grandmother are on Facebook these days. As a female entrepreneur, you are all about building relationships and keeping them. Everyone on Facebook is there for the same reason. They want to make friends, learn about the world around them and connect with people from all walks of life. So, it is no wonder it is the largest and most productive social media platform used to advertise for yourself and your brand. Having a business or services page allows you to gain presence and put yourself out there for the world to see.
Video marketing allows you to up your game even more and really stand out from the crowd. Studies show that 64% of all consumers say they have bought a product or service after watching a related video. So it's no wonder that 81% of all female entrepreneurs worldwide now use this method to sell their services. Video and the newer addition of Facebook live, as well as Snapchat, allows you to not only tell your customers about your products but also show them. They can see how they work, what their dimensions are and so much more.
Twitter and Other Social Media Platforms
Twitter can be a great help to market your products and services. It doesn't take much to put a few lines out there about who you are and what you can do for your intended audience. Be clear, concise, and professional. If there is any ambiguity in your tweet, your audience will skip over you and your amazing products and end up buying from your competitors. The same can be said about Snapchat, LinkedIn, Pinterest, and Instagram.
One of the most influential ways to advertise yourself and your brand is to have a professional looking website. People want to see what you have to offer. After they see a post of yours on Facebook or Twitter or maybe have watched a video of yours, they will need to come to a place where they can get more information. In this digital age, everything you could ever want is on the internet or at least information about it is.
It is becoming increasingly common for people to research their potential buys beforehand. They want to know they are getting a good deal, that it is made of good quality, how it works, and if it will work for them. If your products can't be found on the internet, you have limited your audience considerably. You must also make sure that your website neat and uncluttered. Websites with too much going on can be confusing and not worth the hassle for most customers.
Online Resources and Communities
One of the greatest advertising techniques to build your online presence is to join online communities or groups that are within your target audience. These allow you to connect with real people in your demographic and form relationships with them. There are many available to you via message boards, Twitter, Q&A sections, guest blogging, and other forms of social media. Here you get to join the community to see what your customers want and what they are willing to do to get it. In time as you earn their trust, you can begin to advertise a bit for yourself without losing that trust and those relationships you have built.
Create a Blog
Bloggers are everywhere and attached to everything. Just about any major company on the market today has a website with a blog. With a blog, a company can continually put out new information about its products and services with ease. However, the blog posts don't necessarily have to be about specific products. Instead, many marketers find success in writing blog posts that are related to their industry. For example, if you are a travel agent, your blog may have a post about the top 10 travel destinations or the best cruise lines. Whatever the case, this is a great way to put out new material that is tied to your website and name.
Connect to Other Bloggers
Another great way to advertise for yourself is to connect with and build relationships with other bloggers. Many blogs will allow you to guest post for on their site. This will get them more business as well as you. When you post on their site, all of their readers will see it. These may be people that have never heard of you before. By allowing you to post on their site, the blogger is also advertising for you. They may commend you on your product or service also and suggest that their readers check you out.
Whether you are writing or speaking in front of a camera, your voice should always portray honesty and relationship. This one of the many ignored advertising techniques that we can't allow ourselves to forget. Don't just talk at them, talk with them. Advertising in its finest form is a conversation. It is you showing them how they need your product, how your service will ease their stress level or make their day less hectic.
In order for them to buy from you, they have to know you respect them, that they matter, and that what you are selling will make a positive difference in their life. They don't want to be just another number on your list; they want to be the reason you do what you do.
At the end of the day, it is completely up to you how you advertise yourself and your brand as a female entrepreneur. These advertising techniques are solid, proven ways to help you get to where you want to be with your business. Try a few out for yourself and see just how easy they can be to accomplish. Before you know it, your phone will be ringing off the hook, and your Inbox will be full of orders.