What If There Is A System For Marketing Your Business?
What if it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you? Sound too good to be true?
You can generate qualified leads at any time, anywhere and at any price, too!
I know it sounds unreal.
This IS real. In fact, I’ll share a case study with you.
Chiropractor Case Study
Before enrolling in my company’s consulting program this Chiropractor had spent about $10,000+ on pay per click and/or Facebook advertising for one month. After a month his phone rang only 15 times. He ended up with one new patient at the end of that $10,000 ad spend. That patient brought him $1,900 in revenue. Let me ask you a question.
How would you feel after investing $10,000 and winding up with a net loss of $8,100 you will never get back? Not to mention all the time, effort and energy you wasted?
What if you spent only $1,300 vs. $10,000 on marketing? What if you changed what the ads said? Instead of getting just 15 calls resulting in only one sale, you could generate 137 calls?
It gets better!
Now imagine closing 37 of those calls and turning them into brand new paying patients! Each patient ends up being worth an average of $2,500. And you generate $92,500 in total revenue! How does that sound?
That’s exactly what happened for this client family member. That’s what’s called getting more results. It’s making more for the same time – the same money and the same effort spent.
What If We Could Systematically Dp This For You?
Let me show you how to leverage what you’re already doing. I am going to show you how you also can get those same results for your business. Just by changing the way you do all your marketing and advertising. Without radical changes.
Just simple, common-sense changes that enable you to exponentially leverage your marketing’s results.
I’ll share with you EXACTLY how you can accomplish these same results with your marketing – and in the process, dominate your entire industry.
I’m going to teach you how to achieve massive leverage with your marketing. You will have more free time, spend less money marketing and with less effort, too.
Why Will This Enable You To Dominate Your Market?
Most businesses simply don’t know how to do this. They don’t understand the tremendous untapped potential that lies within their marketing. Most businesses today spend some money on marketing and advertising. They then decide that whatever results they get from that marketing is probably about as good as it’s going to get.
Nothing could be further from the truth! The marketing system I’m going to teach you today is based on principles of human nature. These principles dictate that people always want to make the best buying decision possible. Marketing’s job (aka your job) is NOT to yak incessantly about how great you are or how low your prices are. Your job is to position your prospective buyers, so they have total control over the decision-making process…
Ok, here we go!
Our system is truly a breakthrough in marketing and advertising. Yet it’s simple and easy to understand. I’ll introduce you to some very common-sense principles of marketing that you’ll be able to instantly validate and embrace. These principles will give you a clear vision of what your marketing is supposed to look like and, just as importantly, what it’s not supposed to look like.
I will show you how to breakthrough marketing and advertising. Using the principles, I have thousands of client successes. They are common-sense principles. Principles like these give you clear vision.
I am going to show you the fundamental formulas and strategies to not only make your marketing work better. I want you to see how powerful all of this is and allow you to comprehend what the possibilities are for your business.
Strategic Vs. Tactical Marketing
Strategic marketing is the content of your message. It’s what you say and how you say it and the concepts that you choose to focus on.
Tactical marketing is the execution of strategic marketing. Things such as placing ads, building a website, attending trade shows.
Most business owners focus only on tactical marketing. Today you will transform into a strategic marketer!
First of all, what you say in your marketing and how you say it is almost always more important than the marketing medium where you say it. Both are important, but the real leverage is in the messaging itself. That’s the strategic side of marketing.
In this article, you’ll learn how to say things in a way that will make a profound difference in your marketing results.
This system has been successfully implemented in over 400 different industries including…
Business Coaches, Social Media Consultants, Contractors
Business Brokers, Accountants, Financial Companies
Retail Stores, Real Estate Companies, Home Builders
Restaurants, Software Companies, Doctors, Dentists
Remodelers, Internet Companies, Manufacturing Companies
Our revolutionary new lead generation system works with all sizes of businesses from start-ups up to Fortune 500 companies.
This system will let you FINALLY quit competing on price and start selling your product or service for what you’re worth.
You will drive in more leads, convert a higher percentage of those leads. Plus increase the amount of your average sale and get a bigger bang for your marketing buck. FINALLY you will have total control over your marketing and lead generation results.
What Is The Actual Purpose Of Marketing?
Marketing is supposed to help facilitate your prospects’ decision-making process. Prospects out there that need to buy what you sell. Sometimes they need to be educated to the fact that they need to buy what you sell in the first place. They already know that they want it but they need help deciding who they should buy it from. Often, they think they might want what you sell, but they have questions and concerns that need to be overcome.
Here’s the deal…
Everything is wrong!!!
Prospects are not experts in what you do. They don’t know the relevant issues surrounding the purchase. Also, prospective clients don’t know how to make the best decision.
Guess what else?
They can’t tell the difference between the BEST deal and a major mistake. This allows you to provide them with this information and then guide them through the buying process.
Let me give you an example.
Say, you want to buy a sunroom for your home. Do you have any idea at all how to buy a sunroom? Can you tell the difference between a $10,000 sunroom and a $25,000 one just by looking at it?
When people need to buy what you sell, they are typically, just as clueless about what you’re selling as you are about sunrooms.
Your job is to facilitate your prospect’s decision-making process.
Prospects and customers want the same thing – to feel their money is well spent.
People instinctively want to make the best decision possible and not feel like they’ve got to second-guess their buying decision.
You as a marketer have to figure out what’s important to your prospects. Then educate them as to what constitutes the best deal when it comes to buying what you sell. And then show them quantifiable proof that you provide the best deal in terms of price and value.
All this must be communicated to them in a way they’ll pay attention to, believe in, and then take action on.
Typical Marketing Fails!
With typical marketing, people become jaded and resist marketing.
Prospective buyers want and need to be educated so that they can feel confident when making their purchase decision. No one’s providing it.
The first one who does provide prospects with this information WINS all the most profitable customers available.
When you provide education-based marketing and offer a result that is 100% predictable, your marketing will work. If you don’t you will get to spend more time at work and away from your family than those that are successful.
Now you might not like this news, but if you’re always competing on price, it’s your fault. Your lack of marketing ability has led to a situation where there’s no discernible difference between you and your competition.
There have been no additional parameters or relevant issues introduced to educate your prospects as to what constitutes the best value when it comes to buying what you sell.
If you feel like you’re always competing on price, it’s because the price is the only relevant variable that you’ve given your prospects to consider. From the prospect’s perspective, all things appear equal, so they default to the business offering the lowest price.
You need a system. And our system is a step-by-step program for innovating and marketing your business.
Allows you to first be better than the competition
Let’s you better marketing than your competition
Separates your business from your competition
Allows you to become the obvious choice for prospects to do business with
There are two things we need to look at right now.
First, is inside reality. The inside reality encompasses everything you do. It is everything that makes your business great. It’s your value to the marketplace. If you asked your customers why they buy from you, they could probably tell you something quantifiable, specific and instantly obvious.
Next is outside perception. Your outside perception has to do with how customers and prospects perceive your company. This is developed through the interactions that your prospects and customers have with your business. Your customers will draw on their past buying experiences with you to form the outside perception of your business.
Here is the shocking news!
Well over 95% of all businesses are completely inept when it comes to marketing. The result is that your inside reality and your outside perception are perceived to be different.
Regardless of how good you are, regardless of your inside reality, your prospect isn’t going to be able to figure out your true inside reality based on your marketing. You simply appear to be just another business that sells whatever it is that you sell. Even your best salesperson is never going to close a prospect who doesn’t know you exist. Therefore they never bother to contact you in the first place.
You Need A Proven Marketing System
Every day you need to be delivered eager, qualified prospects to your sales funnel. Competition today is fiercer now than it’s ever been. How many competitors do you have right now in your business? That’s how many choices your prospects have. That’s how many additional businesses they must sift through and filter through as they attempt to reach a buying decision.
Here’s the sad reality for businesses advertising online. They spend a ton of their time, effort and money just to get prospects to their website. They see the same old, lame junk as “service, quality and dependability” that they saw in their lame brochure before the Internet was invented. The same lame junk that all their competitors have on their websites. They fail to realize that it’s their lame website that’s not converting their prospects that’s the real problem.
The reality is that the Internet is just another medium to screw up your marketing with bland messages that do nothing to facilitate your prospect’s decision-making process. You need to have a great website. That means you better fix your strategic messaging that I’ve been talking about or you’re going to fail.
If you want to know why Jane Doe buys what Jane Doe buys, you’ve got to see the world through Jane Doe ‘s eyes. Most businesses know what Jane Doe wants yet they aren’t communications experts. They can’t communicate through their advertising and marketing their inside reality to the outside world. They can’t lead their prospects to say, “I would be an idiot to do business with anyone other than you at any time, anywhere or at any price”.
What about you?
What’s your outside perception?
Look at your ads and website. Is it instantly obvious, specifically and quantifiable? What makes you better and unique and different?
Do you show your prospects how to judge your industry? What factors do they need to consider when deciding what to buy? How you provide greater value than any of your competitors? Most businesses outside perception is not an accurate reflection of their inside reality.
Everything you currently know about marketing does not effectively allow you to accurately and succinctly portray your inside reality to the outside world. Everything you are doing to generate leads is wrong!
In the very early days of advertising, much of the advertising that existed back then was comparative. Most businesses seemed to say, “we’re better and here’s exactly why based on this and that”. On average, they did a good job of building a case and helping prospective buyers understand the important issues regarding their product or service. The result was that the outside perception was generally a pretty good reflection of the company’s inside reality.
Then the most significant event in the history of marketing and advertising occurred in 1945. Television was commercially introduced. Demand quickly outstripped the supply of commercials. Prices shot through the roof. In response to the rising cost, the length of commercials shrank down from two minutes to 30 seconds. Advertisers had less time to educate us on important and relevant issues. They had less time to build a case as to why they were different or better or unique. Instead of attempting to use shorter ads that highlighted their comparative benefits, advertisers changed tactics and started using “slogans”. That change made it harder and harder for the company’s outside perception to accurately reflect its inside reality.
Remember that marketing’s first job is simply to get the prospect’s attention. Even running just 30-second ads, getting attention was still not a problem for these advertisers. Then you MUST facilitate their decision-making process. Companies and their ad agencies found that this was a lot harder to do in only 30 seconds. They also found out that they didn’t need to do it.
The number of real competitors, the ones that could afford to advertise on TV and run ads against their ads was wonderfully few. They could spend a ton of money running 30-second ads and win by default. A company’s inside reality and outside perception didn’t have to match up. So the focus for all marketing and advertising shifted to simply getting the prospect’s attention.
That’s when advertising lost its penchant for selling. Instead, it shifted its focus to creativity. That’s when slogans became the marketing standard for all ads, websites, social media, etc. Once this new creative message was in place, the big companies opened their wallet. They spent lots of money and gave people no other option but to remember their message.
Then came the era of the brand-builders. Ad agencies started running this formula for all their other clients, even small ones without deep pockets. Business schools started teaching marketing and advertising based on these methods. They followed what was being successfully implemented by the largest companies in the world and churning out graduates who only knew one way to do marketing. Brand-builder marketing and advertising became the standard for how you do it. No one questioned the formula.
All of us alive today, with no exceptions grew up in an era where almost all the advertising. If you’ve ever seen or heard is a product of the era of the brand-builders. Over time, we’ve all become conditioned as to what constitutes a good advertisement. We learned that, in marketing and advertising, the outside perception no longer must reflect the inside reality.
Everything You’ve Ever Learned About Generating Leads And Growing Your Business Is Wrong!
Since businesses only have 30 seconds to try to convey what makes them special, they lump everything into jargon such as: “largest selection”, “most professional”, “lowest prices”, “highest quality”, “best service”, “fastest”, “most convenient”, “largest in the state”, “more honest”, “we’re the experts”, “we specialize”, “works harder”, “gets the job done right the first time”, “been in business for 4,000 years” …
Here are several ways you can easily and quickly evaluate your marketing to avoid the jargon trap.
Jargon evaluation …
“Well, I would hope so”
When you make a claim, ask yourself if the prospect’s immediate response might be… “Well, I would hope so”
The Highest Quality
Would you hire ANY remodeler who didn’t provide all of those as a standard part of their service?
Or a consulting/coaching company that says, “Our training leads to change… We increase the productivity, performance, and profit of your company”.
I would say, “Well I would hope so!” Does anyone hire a consultant for any other reason than to do those things?
If your company has an exceptional inside reality and you’re using the same jargon as everyone else then the outside perception is that you’re all the same. That’s when prospects default to the company offering the lowest price. Price now becomes the only determining factor.
Ask yourself openly and honestly WHY anyone would choose you over your competition. Then evaluate your answer against the “well, I would hope so” evaluation. The second evaluation technique called, “Who else can say that?”. Stop thinking in terms “Who else can do what you do?”. Think in terms of
“Who else can say what you say?”.
The answer is usually “anybody and everybody can say what you say”.
Look at this example.
A kitchen remodeler ran an impressive remodeling company. Their inside reality was second-to-none and their marketing looked virtually identical to their competitors. They used these words in their marketing:
“new cabinets installed”
“complete kitchen remodeling”
“We accept Visa and Master Card”
Who else can say that?
It’s not “who can do what you do”. It’s “who can say what you say”. If you’re marketing is full of jargon, then sadly that answer is ALL of your competitors can.
One final jargon detection evaluation. It’s called the scratch-out write-in test. Take a look at your marketing can you just scratch out your name and write in your competitor’s name?
We Are Ready To Fix This And Teach You A Proven, Very Simple Process
We call this process the conversion equation. Once you learn this you will eliminate jargon forever. You will become a communications powerhouse. Your outside perception will be an excellent reflection of your inside reality. And you will finally begin to get the results from your marketing that you should be getting.
The conversion equation has four main components.
Interrupt… getting qualified prospects to pay attention to your marketing
Engage… promises that information is forthcoming that will help the prospect make the best decision possible
Educate… give them information that allows them to logically understand how and why you solved that emotional problem
Offer… low or NO risk way to take the next step in the sales process.
If you want to know why Jane Doe buys what Jane Doe buys, you’ve got to see the world through Jane Doe’s eyes. If you want to know what Jane Doe sees, you’d better first understand how Jane Doe’s brain works, how it processes information and makes decisions. To understand this process, you need to know these three major concepts.
The three things you need to know about Jane Doe’s brain are downtime, uptime, and the reticular activation system. Downtime… this is the hypnotic state of running automatic patterns that allows your brain to perform habitual tasks without any conscious thought. In marketing terms, people see and hear ads with their eyes and ears, but they don’t notice them on a conscious level.
Uptime is the brain’s state of alertness or active engagement. Think of uptime as your brain going on alert mode. This is when prospects consciously notice your ad or marketing piece. They’re open to your suggestions and solutions. The key to marketing is to get your prospect out of downtime and into uptime. Once you understand how to do this you’ll have the ability to make a fortune with your marketing.
The reticular activator is the part of your brain that’s on the lookout 24/7. Even when you’re asleep. It constantly scans the environment looking for things that fall into any of these three categories:
I am going to permanently embed this example directly into your reticular activation system using activators. I GUARANTEE that you will remember this for the remainder of your life on this planet.
So What Does All Of This Have To Do With Marketing?
The short answer is …
EVERYTHING. Understanding what wakes people up so they pay attention is what’s going to get your marketing message past the “interrupt” stage and onto the “engage” stage. When you engage your prospect, you’ve just increased your chances of selling to the people you’re trying to engage by 1,000%. This is going to solve the problem that every other marketer hasn’t been able to figure out.
Any idiot can simply interrupt people. Madison Avenue uses activators that are based on things that are familiar and unusual because they’re the easiest to pull off. Activators based on unusual things is what creativity is all. You dream up something so weird, so strange, so shocking, so unusual that it’ll snap prospects out of downtime and into uptime. This is otherwise known as “interrupt.” But here’s the key, once the brain is activated, once it’s been broken out of downtime and into uptime alert mode, it wants to be “engaged”. It immediately and subconsciously searches for additional, clarifying information. If it finds facts it’ll become engaged. If not, it will quickly revert into downtime.
We call these important, relevant issues “hot buttons”. People are asking themselves:
Is there anything here that’s relevant or important to me?
Is this a hot button issue for me at this point in my life?
An activator is something that snaps a person from downtime to uptime. It is based on something familiar, unusual, or problematic. But an activator can also be classified as a hot button if, and only if it’s based on something important and relevant to your prospect. You must successfully interrupt and engage your target market by identifying problems, frustrations, uncertainties, and annoyances your prospects have and then addressing them in your marketing.
How do we do this?
We’re tapping into the problems your prospects already have. We are going to poke at their problems and point out those problems. Then their reticular activator notices and brings us onto their active radar screen. The activators that are used to interrupt the prospect must be based on a “relevant hot button”. If not, the prospect will momentarily be interrupted but will quickly revert from uptime back into downtime. This is what we call “false uptime”.
Look at that FedEx photo again. You never noticed that arrow until I pointed it out. Now your brain seeks it out because it’s unusual. The more often you see it, the arrow becomes familiar. You will only notice it for a second or two and then your brain quickly reverts into downtime because the arrow isn’t relevant or important to you.
Why Didn’t You Know This And Why Have You Been Marketing Wrong?
You’ve been conditioned to believe that as long as you’ve interrupted the prospect that’s good enough. If you only interrupt the prospect, that’s only one-fourth of the conversion equation. You’ve got to include all four components – interrupt, engage, educate in your offer to get the maximum results from your marketing and advertising.
When writing the marketing, we portray the hot buttons in the form of headlines. The headline is the first opportunity you have to interrupt. Make sure that the headline has activators in it. Be certain those activators are be based on things that are important and relevant to that prospect. Hot buttons are words and phrases that describe problems or frustrations that the prospect is feeling. This is how their reticular activator latches onto them and snaps them into uptime.
Case Study: Day Care Center
This client family member was using the following words in their ads and marketing before working with us. “High quality”, “Attention to detail”, “We supervise our staff better”. “We’re honest”, “We’ve taken care of more than 200 kids”.
Nothing but jargon!
We changed their marketing and advertising to…
Safe, nurturing and creative environment
Optimize your child’s development
Acclaimed by thousands of parents
Accredited by industry professionals
A leader in early childhood care and education
These headlines ALL speak to the daycare… NOT to the prospect. Here’s another example of how poorly people are doing advertising and marketing: (I found this example on the Internet)
We offer parenting advice and resources
We can help get your child under control
Learn the secrets of well-behaved children
As a parent with an out-of-control child, why would I want to know the secrets to well-behaved children?
NO ONE is getting it! Everything you know about marketing is wrong?
Here is how we re-vamped their marketing and advertising so they could get tons of qualified leads.
Let Me Give You Another Case Study
This is a moving company who had all their ads and marketing the word “moving”, then their company name along with the words “local and long-distance”.
We changed their marketing and advertising and it pulled 12 times more than their ads! They went from averaging 70 calls per month to 995 calls. Their conversion rate (with our consulting help) skyrocketed from 16% to 68%.
This moving company, just by changing what their ad said, went from generating 11 sales per month to a whopping 649 sales per month! Their new ad generated so much new business they had to partner with four of their competitors to help them handle the demand for their services. Those same four competitors bought out that moving company nine months later for 2 million dollars. All due to following the conversion equation in their marketing. (the ad is below)
Remember these points: To successfully engage, all you have to do is use a headline or a sub-headline that promises the reader that. Sometimes the headline engages, but more frequently it’s a sub-headline that makes the promise to educate and therefore it engages.
Notice the daycare center ad as well.
Take in the headings and subheads (these ads are also easy to modify as website opt-ins).
Educate And Offer
Every marketing piece should contain a risk-lowering offer to encourage the prospect to take the next step. That offer should generally be to receive additional information, further educate the prospect and build your case. The right offer allows you to capture a large percentage of all future buyers in addition to those looking to buy right now. Most marketing only caters to now-buyers. This does little to nothing to educate those who are just thinking about it right now but who might buy later.
At any given moment, the number of prospects who are ready to buy right now represents no more than 1-5% of all those who are ultimately going to buy what you sell. 95-99% of prospects are in the thinking-about-it and gathering-information mode.
It allows you to provide additional, educational information to the gathering-information-mode prospects and allows you to capture valuable information about who these people are. Then you can proactively market to them on an ongoing basis.
For the daycare center, we also created an educational report to go with their offer.
Interrupt, engage, educate, and offer make up the conversion equation.
That equation is the backbone of all the incredibly successful marketing campaigns we’ve ever put together.
We have a bona fide step by step system that helps business owners just like you become financially free using superior marketing that makes your phone ring.
I’m offering our system to you as a way to reach the ultimate pinnacle of life – financial freedom for you and your family, and the ability to do whatever you want with your time and money.
Compelling and successful marketing can provide you with the financial freedom to pursue your real, true ambitions in life.
Everybody has a cause, a cause that can be more fully pursued and supported when you’re financially independent.
Let us help you reach that goal.
We have the tools, resources, and support to help you accomplish this in record time. All we ask if that you give us a chance to show you how we can help you. So, let me make you an offer that will benefit you right now…
I’m currently expanding my proven processes to at least ten additional businesses who want more leads, more sales, and more revenues and profits while working a lot less.
Here’s My Offer To You
I will help you get more leads, more sales, more revenues, and profits and do it at the lowest investment ever due to the times we are living in. I guarantee a 200% ROI in value.
Would you like to be one of my ten additional business owners who I help thrive – not just survive?
We do the entire program over Zoom, plus a private community room. You access me and my team every single week and get coaching, consulting, training, mentoring and masterminding. We give you real solutions and problem-solving in a small hands-on virtual way.
You also get to ask questions and engage with me and the team Monday through Friday. It’s like having coaches/consultants in your back pocket every step of the way.
Usually, this program is $495 per month and right now it is only $197/month – ridiculous. We will assess how long we keep the drastically reduced rate.
Questions, email us!