We live in a world where there are political fights on Facebook. Where people are pushing against other’s views. There are so many disagreements and lack of acceptance of people as humans. Instead of loving each human for themselves, regardless of their color, their shape, their sexual preference, their religious views, we are looking to point out the differences and have become a society that is intolerant of anyone who doesn’t fit the “norm”.
It’s is time to embrace doing business as an awake and conscious culture. We walk about creating a world with more peace and freedom and more prosperity and more love and compassion and through our businesses, we can be promoting just that. Younger entrepreneurs are growing their companies by creating a conscious company culture right from the start.
If your company doesn’t yet fit that of a business with a higher purpose beyond making money, and you are ready to shift to be a purpose-driven business, then this article will help you. When I work with my clients to assist them in defining the culture of their company I share with them The Conscious Capitalist Credo. Here is their credo:
We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.
Conscious Capitalism is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world. Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all their major stakeholders. Their higher state of consciousness makes visible to them the interdependencies that exist across all stakeholders, allowing them to discover and harvest synergies from situations that otherwise seem replete with trade-offs. They have conscious leaders who are driven by service to the company’s purpose, all the people the business touches and the planet we all share together. Conscious businesses have trusting, authentic, innovative and caring cultures that make working there a source of both personal growth and professional fulfillment. They endeavor to create financial, intellectual, social, cultural, emotional, spiritual, physical, and ecological wealth for all their stakeholders.
Conscious businesses will help evolve our world so that billions of people can flourish, leading lives infused with passion, purpose, love, and creativity; a world of freedom, harmony, prosperity, and compassion.
I use similar principles which are on our website. Our Heart-repreneur® Cause is aligned with being awake as a business owner and doing business consciously and with heart. When I read Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, I realized how much synergy our company cause had with conscious capitalism.
The thousands of Heart-repreneurs who have joined the cause are spiritually awake and lovingly doing business that will make the planet a better place. We focus on profits while serving all prospective client family, having happy employees, taking extraordinary care of our client family members, and being a really good vendor/partner. All Heart-repreneur® businesses do something that helps the humans they serve and makes a difference for the planet.
I find every business that is willing to give back some portion of profits to serve the greater good and is not willing to contribute to a cause outside their business, is one that is not conscious and trying to do business the “old way”.
And businesses that have embraced being conscious and socially aware are actually making higher profits while making a real difference.
Which kind of business do you have?
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And find out if we have a Heart-repreneur® Circle in your area.