We are in quarter four of 2017 and although we want to continue this year with some juice, so we can finish strong, we also want to take a look at what we want to implement for 2018. So, what does the future of business hold for 2018? What are the things that we can look forward to that will help our business grow?
Here are the top three insights that will have traction well beyond 2018. When you pay attention to these three areas you will find there’s a lot of services to provide and a lot of profit to be made.
There will be more businesses founded by women than their male counterparts. Women have tapped into their entrepreneurial spirit and not a lot of people are paying attention to it. When you serve this growing market with products and services that benefit them, you will have gained long-term traction for your business. This trend of growing female business owners is expected to explode over 10 years. Women are setting up shop and women mean business. Learning to work with and focus on the female business owner will create traction and grow your business.
Live video will become a strong marketing tool. Finding your audience, meeting with them and finding out what they want has become simple. Facebook live, YouTube live and other life platforms are leading the way in having a conversation with your client. It is the best way for people to get to know you like you and trust you.
That means there’s a learning curve to understanding how to maximize live video. There’s also a learning curve with learning how to do a live video presentation. Having the time to connect with your community and creating that heart-to-heart connection in an authentic manner is the most powerful form of marketing and has traction well into the future. If you want to be successful you must be willing to Master the live broadcast.
Cryptocurrencies and blockchain will continue to expand. The use of Bitcoin for purchases will continue to grow. Educating yourself on how to take Bitcoin as payment will keep you ahead of the game. You can take advantage of Visa cards that now accept Bitcoin as well.
Tools such as the Monaco card Visa allow people to buy and sell with Bitcoin. The truth is cryptocurrencies are going to continue to take a stronghold over traditional currencies and the businesses that begin to implement bitcoin now will win in the future as more countries begin to do business in Bitcoin.
As you expand your business and continue to grow these are some of the insights you want to pay attention to that will help you stabilize your business and grow more successful.
Vickie Helm is a founding partner at SmartGroupFirm.com She’s a business development strategist and the bestselling author of Ultimate Freedom, Unlock the Secrets to a Life of Passion, Purpose, and Prosperity.