“We had four suicides on our base last week.”
This is the call that Brandon Peele got from his buddy at the US Marine Corps, and that’s a heavily purpose-driven, mission-driven organization. Brandon, a Certified Purpose Guide, wants to recalibrate our purpose as part of the human race in these tumultuous times. In his twenties, Brandon owned what he thought was the game. He had a good job, a career in investment banking, a rich social life, dating and all that stuff, until he woke up and decided, “This isn’t me.” By the time Brandon was 27, he has landed in jail in six different states. Now with his online purpose courses that prove to be a hit among teams from Apple, Johnson & Johnson, Google, and the United States Marine Corps, Brandon shares how one’s fate is decided by where you’ll direct your personal experiences in life.
Brandon Peele is a Certified Purpose Guide. He is the author of Planet On Purpose, co-author of Purpose Rising, and the Founder of Ensouled.Life, a company that awakens individual, organizational, and citywide purpose.
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Recalibrating Online Purpose Courses For Modern Times with Brandon Peele
I have with me Brandon Peele. He’s a Certified Purpose Guide and he’s the author of Planet On Purpose and the co-author of Purpose Rising and the Founder of Ensouled.Life, which is a company that awakens individual, organizational and citywide purpose. He works with professionals, executives and teams from organizations, companies like Apple, Johnson & Johnson, Google, the United States Marine Corps. He’s a leader of online purpose courses. Brandon has guided thousands of people from over 50 countries to awaken, ignite and embody their life’s purpose. Brandon, welcome here to Heartrepreneur Radio.
Thank you for having me, Terri. It’s great to be here.
I want to find out your background. How did you get into being a Certified Purpose Guide and going down this path?
I grew up in Chicago, and if you had a meaning question that couldn’t be answered by the Chicago Bears or the Catholic Church, you are pretty much SOL. In my early twenties, despite having what I thought was the game, I had a good job, had a career in investment banking, had a rich social life, dating and all that stuff. I was like, “This isn’t me.” I didn’t even have the vocabulary to say, “I don’t know my purpose,” so I took the partying with a pretty unusual fervor that landed me in jail in six different states at a time. I was 27. That’s when my journey began in my late twenties. After I completed my MBA program at Columbia, I moved out the Bay Area and threw myself into all things personal development. In my early 30s, I met a Purpose Guide and was led through this incredible process such as trained to do it. I’ve been leading executives and entrepreneurs in their purpose work since 2012, writing books and reading programs at companies.
It’s fascinating how our life’s journey brings us to many cool places and how our experience takes us where we go. Working with all of these, not just professionals but we’re talking about some big names here, Morgan Stanley. These are big names. How did you find your way into that work?
It all happened organically. I lead lots of workshops and then somebody sees me and says, “I want to bring you into my company,” or I got a call from my buddy at the US Marine Corps like, “We had four suicides on our base last week,” and that’s a heavily purpose-driven, mission-driven organization. Something’s missing. People usually have an experience and then they say, “I want to bring this to my people.”
I’m curious on your take here at Heartrepreneur. We talk a lot about whether it’s companies, individuals, just society of not being conscious and individuals going through life not being awake, companies not having a thought about being conscious and being present. What’s your take on what’s happening nowadays?
In a sense, I say with the news cycle being what it is, we’re being made more awake by how unworkable our politics are, our economy is, how unfun and unengaged our culture is. This shows up in the workplace. 87% of the global workforce is disengaged, just phoning it in. In a sense, it’s the worst of times. There’s also this rising purpose movement, which is part of other movements around social enterprise, around numerous types of activism or the environment, race, gender, sexuality. People are waking up and a lot of research that I’ve aggregated over at ScienceOfPurpose.org with some colleagues has shown that on the whole we are waking up.
There’s a body of research and studies, Cultural Creatives, these are folks who know their own values, vote with their dollars and are not accepting whole cloth of the urban modernist achievement get ahead and are not accepting whole cloth of the traditional country roll thing saying, “We want it all.” This group of people has grown from about 20% of the population in 1990, now all the way to 35%. We are waking up. The Science of Purpose is well-documented. People make more money, they have healthier bodies, better sex experience and more love in their relationships. I’m on the whole optimistic and part of this awakening is seeing how bad it is both in our homes, our communities and obviously the news cycle.
You talked about Cultural Creatives and this was a long time back but it was early in my coaching and consulting career where I read the term in a book. I realized it described the kinds of clients that were attracted to me and I resonated with it. I thought, “If I was looking for a descriptor, those are my clients. Those are the people that I seek.” You’re the only person other than the book that I read, that I’ve heard use the term. I love it, so thank you for sharing that. What’s a tip or two that you can give people who don’t know what their life purpose is? I do feel that a lot of people want to discover it and they don’t have a process to discover it.
Unfortunately, it’s a long-forgotten process. Meaning that it’s as old as humanity itself and every culture has its own rights and ways to get there. They generally follow the same pattern that maps very closely to The Hero’s Journey, made famous by Joseph Campbell. There’s this initial discovery period where something calls them. It has generally to do with a heartbreak. That’s something in your life, something in the world that is like, “I have to do something about this.” It’s not the wanton fix the world, change everything phenomenon you see with progressives where they’re for all change. It’s beyond that. It goes into the want area that you feel personally most called to make an impact. You can usually identify that because it was what was most missing in your own childhood. There’s some biographical detail that’s going to help sort them from the chaff.
There’s a discussion around strengths and a discussion around livelihood. I’m sure you know, Terri, that’s only 10% of the journey. The rest of it is distinguishing all of the inner resistances that’s in the way. My invitation to all of you is do some initial work. Go work with a coach, go to a medicine journey, a vision quest and then figure out what’s in the way. If there’s any narrative about yourself that says that you’re not good enough, you look foolish, you’ll lose it all, you don’t believe it, that’s when you need help because you can’t get through that stuff by yourself.
You’ve given us so much value. On my journey I was working in, I had only several of my own businesses and sold them and then I took a job in Corporate America for five years. One day I literally had a waking up. I knew that I wasn’t on the planet to do that and I wanted to make a big impact. I took a good hard look at myself. I hired coaches, mentors and spiritual guides. I did a lot of work in removing inner blocks, taking a look at what wasn’t quite right yet and then made the decision to move into coaching and consulting. I have been doing it for the last twenty something years and also made major changes in my life. I encourage folks to do the same. It doesn’t matter what age you are, it’s never too late to do that. Brandon, how can people connect with you and find you?
The easiest place is BrandonPeele.com. That has my books. It has my writing, methodology, the science, all that fun stuff, upcoming live events and online events.
Thank you so much. I’ve enjoyed our conversation. You’ve added a lot of value and I hope that people will reach out to you at BrandonPeele.com. Thank you again for joining us on Heartrepreneur Radio. For the readers, make sure that if you’re not already part of our Heartrepreneurs With Terri Levine Facebook group, join us. There are now 2,200 of us and we are really talking about things that have to do with life purpose, soul purpose, consciousness and you really belong in this part of the tribe and we’d love to embrace you. Thanks again for tuning in here at Heartrepreneur Radio.
- Planet On Purpose
- Purpose Rising
- Cultural Creatives
- The Hero’s Journey
- Heartrepreneurs With Terri Levine – Facebook Group
About Brandon Peele
Brandon Peele is a Certified Purpose Guide (TM) and author of Planet on Purpose(2018), co-author of Purpose Rising (2017) and Founder of Ensouled.Life, a company that awakens individual, organizational and city-wide purpose. Brandon works with professionals and executive teams from organizations such as Apple, Johnson & Johnson, Illumina, Zeiss, Sapient, Morgan Stanley, Google and the United States Marine Corps. As a leader of online purpose courses, Brandon has guided thousands of people from over 50 countries to awaken, ignite and embody their life’s purpose. You can learn more about Brandon’s work at BrandonPeele.com and Ensouled.Life.