Everyone has a unique story to share with the world, but too often, we feel intimidated, blocked, and overwhelmed when we attempt to put words down on paper. As a writing coach and founder of the 90-Day Book Breakthrough Program, Dallas Woodburn’s passion is helping entrepreneurs finally get out of their own way and write the book that is burning inside them in just 90 days. Publishing a book can unlock amazing opportunities, raise your status as an expert, funnel new clients into your business, open doors for paid speaking gigs, and most important of all, share your message with a wider audience so you can positively impact even more lives. Dallas is the author of three books and has published writing in dozens of magazines, newspapers, websites, and more than 30 books in the popular “Chicken Soup for the Soul” series. She shares how the 90-Day Book Breakthrough Program works.
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The 90-Day Book Breakthrough Program with Dallas Woodburn
Our guest is Dallas Woodburn. She says, “Everyone has a unique story to share with the world, but too often we feel intimidated, blocked, and overwhelmed when we attempt to put words down on paper.” As a reader, can you relate to that? I know many of you can. As a writing coach and founder of the book Breakthrough Program, her passion is helping entrepreneurs finally get out of their own way and write the book that is burning inside them in just 90 days. We’re going to find out how she does that and talk about the book she’s done. Dallas, welcome to the show.
Thank you so much, Terri. I’m delighted to be here.
I’m excited to have you. First, how did you become a writing coach? What led you on your path and on your journey?
I’ll try to give you the short version. I have always loved to write and I always wanted to be a writer. That is part of my career now, but I discovered that I was too lonely spending the entire day in front of my computer with my made up characters, talking in my mind, and I really missed interaction with people. It began organically when I received inquiries from people who wanted to write a book and had a lot of questions where they were struggling with the process. I’m a big believer in timing and in the Universe, I felt like this was my calling to help other people write the books that are burning inside of them. Now, it’s become one of my favorite parts of my job and my day as I have my own writing time in my writing projects. I get to talk with people and help them write their books. I found that it also keeps me accountable to my own writing goals because if I’m telling my clients to get those pages done, I better be writing myself as well.
I believe that everybody on the planet has a unique story. What happens to people when they go to write? I hear this all the time, they just don’t know what to do. They don’t know how to do it. What do you think is the biggest thing that’s in people’s way?
I noticed a few different patterns that people seem to fall into. One seems to be that someone has so many things they want to share. They have so many experiences, so much material that they get stuck with even where to begin. They struggle with how to organize all this material that they have. Often someone will come to me and I tell them, “You have more than one book here. This is more material than just one book so we need to focus down.” The other problem I see that’s very common is perfectionism, which I feel that affects us in our business in so many different ways. Some people have a hard time even starting because they are critical of themselves. From the very beginning that any keywords they put words down on paper, they tell themselves they’re not good enough. It hurts my heart when people press the delete button and tear up their pages. Those seem to be two big problems that people struggle with.
I’ve written 38 books now. In the very beginning, I thought I would never get my first book out because I would write a chapter, I’d rewrite it. I’d write a chapter, I’d rewrite it. Finally, I got it. It was just about getting the words on paper. What has helped me is not editing it. I just do it, get it out, and get it done. Then, I go back and edit and then the professional editor can fix it up. I need to get it out whether to speak it or talk it to text. Does any of that resonate or make sense?
My biggest advice to the people I work with, I always say that having words on a page even if they are perhaps imperfect words or you’re going to change them is still better than staring at that blank page. We can’t do anything with that blank page until you have words on it. I loved how you mentioned the voice to text apps that we have with technology. We’re so lucky that I always tell my clients, find a way that is easiest for you to share your story. Some people prefer to speak their ideas and their story. Working with your gifts and strengths instead of trying to fight yourself can also be a big breakthrough for people.
I was reading about you and it’s like, “Get this done in 90 days.” How do you do that in 90 days?
That’s one of the big components of my program. The reason that I settled on 90 days is after working with people for a while, I found that when the process was drawn out too long sometimes we lose that motivation. We get stuck in what I call the muddy middle of a book, where you’re far enough in but the finish line, the end, still seems far away. I noticed a lot of people would lose their momentum there and wouldn’t finish their project. When we condense the timeline to three months, 90 days, you really have to commit to your book. You have to be serious and tell yourself that this is a priority that you’re going to focus on.
With my program, we in the beginning work through unblocking some mindset and past issues that might be holding you back with your writing. We work on having an outline so you’re very efficient and you know exactly what you want to say. Then, once those pieces are in place, the writing tends to go quite quickly. I tell my clients if you can spend an hour on your book each day with no distraction, no Facebook, no internet, no phone, just writing your book for an hour a day, you’ll be able to finish it in those 90 days.
I believe one thing that people miss is having some writing process. We don’t know how to dig in. The first book that I wrote twenty something years ago was Work Yourself Happy. I learned a writing process and because of that process, I’ve been able to put out a lot of content. People go, “When do you find the time?” Like, “I have a very simple process and part of it is that outlining.” You say writing a book unlocks amazing opportunities and I’ll just share. I cannot believe what happened since the advent of my first book. It’s like my client fees went up ten times when that first book came out. My speaking fees went up 100 times. Everything changed. All of a sudden it was like, “You’re an author.” Do you find that that changes and becoming a published author does a lot for folks the way I have found?
Sometimes I have people who come to me and say, “I don’t know if my business is quite big enough yet to write a book,” and I say, “It’s like a chicken or the egg thing. If you just wait for your business to get bigger and bigger, if you never think they’re going to be ready, then, you’re missing a great opportunity to write your book. Share your story and that will propel your business. You’ll immediately be an expert as an author.” One of my first clients I worked with, she came to me with a goal of wanting to be a motivational speaker. I helped her write her book.
She came back to me maybe six months later and her motivational speaking career had taken off. She was booking keynotes all the time. That is her source of income. That’s her career as a motivational speaker and is in her second book as well. For her and for so many people, having that book was a key in order to access these other goals and these other dreams that she had for herself and for her business. On another level, it’s your legacy. Your books are part of your legacy that you are able to leave people with and that is important also.
When I started writing twenty something years ago, I was never thinking about a legacy. As I’m getting a little bit older, I have been starting to think about that and I thought, “My books and my material can live on in that way.” Tell us about the books that you’ve written. Where can we find them and how do we connect with you?
The other hat I wear besides being a writing coach and an entrepreneur is I am also a fiction writer. I had a short story collection called Woman, Running Late, in a Dress and you can find that at my website, which is my name, DallasWoodburnAuthor.com. It’s also available on Amazon. For my business side you can connect with me at the website, YourBookBreakthrough.com.
To our audience, if you started writing a book and you can’t get it done, if you’ve been thinking about writing a book and you haven’t gotten it done, and if you’ve never thought about writing a book and now you’re going, “I do have a story,” because everyone has a story. Your life is interesting, you’re interesting, and this is a great way if you are a business owner to truly get yourself out there, to get your brand enhanced, to get a lot more potential client, and family members raising their hands and coming to you. Connect with Dallas Woodburn at YourBookBreakthrough.com. Dallas, thank you so much for being here. You are delightful and gave us some very valuable information.
Thank you, Terri. This is my favorite interview I’ve ever done.
For everyone, truly take action. When someone gives a website, go there. Go investigate. Check it out and really get to know the folks that I bring. Follow them, connect with all of us. On our Facebook group which Facebook.com/Groups/HeartrepreneursWithTerriLevine. Have some fun. Be a heartrepreneur, pass it forward and thank you for being here at Heartrepreneur Radio. We’ll see you next time.
- Dallas Woodburn
- Breakthrough Program
- Work Yourself Happy
- Woman, Running Late, in a Dress
- Amazon – Woman, Running Late, in a Dress
About Dallas Woodburn
Everyone has a unique story to share with the world… but too often, we feel intimidated, blocked, and overwhelmed when we attempt to put words down on paper. As a writing coach and founder of the Book Breakthrough Program, Dallas Woodburn’s passion is helping entrepreneurs FINALLY get out of their own way and write the book thatis burning inside them… in just 90 days! Publishing a book can unlock amazing opportunities, raise your status as an expert, funnel new clients into your business, open doors for paid speaking gigs –and, most important of all, share your message with a wider audience so you can positively impact even more lives. Dallas is the author of three books and has published writing in dozens of magazines, newspapers, websites, and more than 30 books in the popular “Chicken Soup for the Soul” series. She received her undergraduate degree in Creative Writing and Entrepreneurship from the University of Southern California and her Master’s degree in Fiction Writing from Purdue University.
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