Many people aspire to be an expert or a personality, but the question is how do we become one? Tracee Sioux is one of those experts in this arena. She is a spiritual business, and life coach and the creator of The Year of Yes, a book about saying yes to your soul. By tapping into what your soul wants, you can be an expert in what you want to be. Tracee talks about building a sustainable business that is credible at its core, and provides a guide on how to realize your soul purpose, find your niche, and become successful in your chosen field.
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Saying Yes To Your Soul with Tracee Sioux
My special guest is Tracee Sioux and she is a spiritual business and life coach. She’s the creator of The Year of YES!. It’s a coaching program and in that program, she helps people understand their soul purpose and how to make it happen. She’s also the publisher of Sioux Ink, Soul Purpose Publishing, where she takes people and transforms them into personalities and transform them into experienced experts. I know a lot of our audience want to be that expert, you want to be that personality. Tracee also has her own radio show, Year of Yes Radio and it’s at True2YouRadio.com. She’s amazing. She’s been featured in New York Times Magazine, Today.com, and Forbes.com. She’s a regular columnist in a ton of publications. Tracee, welcome.
Thank you so much for having me. I appreciate it.
I got excited about you when I’m like, “What is this Year of Yes?” I want to know what that is and how you came to formulate this.
I got divorced in 2012 and I had been a stay-at-home mom. I had kept my foot in the door writing and I had some passion projects going on, but I hadn’t focused on the business piece of it because my children were pretty young. When I got divorced, I found myself making $600 a month and feeding my kids from the food bank and utterly terrified. One day I was doing some dishes and I looked at this peacefully and I felt this profound peace all the way deep in my bones. I realized that my soul had gotten what she wanted. She had wanted a divorce because she felt very confined in the marriage that she had it. There was this deep peace. I thought, “What if my soul gets everything she wants? What if I just say yes to everything she wants? What would my life look like? What would I be doing? How would I be making money? How would I be living?”
I decided that it was a working experiment. I did it from January to December of 2013 and then I kept a diary, a very raw diary, which I published as The Year of Yes!. I teach people how to say yes to their soul, which could be an extremely scary thing to do and how to figure out what your soul wants. Most of us are so busy and there’s so much noise in the world that we think we can’t even hear our soul. Just getting quiet and noticing which is your ego or which is your soul is how I help people do that. We have a marketing arm and a publishing arm. It’s like, “We know what you want to do, let’s make that into a profitable business. What’s the business model that can go around that and how can we market that to people and how can we package it so that it’s something that you will love it and so will your clients.” We have a publishing arm where we can take people and publish a book for them. They can either write it and I can edit it. It’s all the way around publishing company. I love to take people from the very beginning and make them into living their soul’s purpose, but also making a living.
I’ve heard people talk about soul purpose for twenty-something years. This is the first time and I want to honor this and celebrated and pointed out to our audience that I am talking to someone who says, “Let’s get to your soul purpose which so many of you want.” I know that my listeners want and take that and let’s make you a credible expert that you can have a career based on it.
I don’t see any reason why we should be broke. I feel like if you are being called to it, then you’re being called to it. There must be a way for you to make a living at it. There must be a way for you to become an expert at it and if you’re willing to invest in it, then absolutely it can happen and why shouldn’t it?If you hear your calling, then there must be a way for you to make a living at it. Click To Tweet
I’m going to throw something out at you. I’ve got a client who wants to call herself a muse. She feels like she’s good at musing and that’s what she likes and she recently said, “I’m clear. This is what I meant to do, this is what I want to do. This is my soul purpose,” but she has not a clue to make a living. Where do you even start with something like that?
First, what exactly does a muse do? What would be the service that she would be providing to people?
That’s a good question and so we need clarity around that. Keep going.
Is she wanting to get a muse painter? Does she want to be the model? In the rock star world, muses are often sexual partners. In history, a muse has been a very erotic being. What exactly does she want to do for the person to be a muse? Whatever the service is, that’s what you would build the model around.
You have to know what it is you’re doing because a lot of my clients and listeners give me titles. When I start to ask what exactly is it, you have to get clarity, not just the title you have to get clarity. What is it you’re doing and the outcome you create for someone? What’s that outcome? Once you know that, how do you take her to become this known expert? Is it just through writing the book? Is there something else that goes into it?
If you’re going to invest in something, you need to invest in an online presence because maybe your business isn’t going to come from Google searches. if people are going to meet you and then think about working with you, they better go to your website and see exactly who you are. I’m talking about a website that conveys who you are and what you’re about because people want to connect with us in authenticity, especially if you’re trying to be a muse. I’m thinking there’s got to be some poetry on there or the work of the people for whom she has muse images, where people will be super attracted to that. A muse is a magical thing to be. It’s mythical to be throughout history, so that could make it cool.
A book adds credibility no matter what. I never tell people when they come to me to publish a book that they’re going to make money on the book. These are expenses. The idea is to think of it as a big brochure. That will get you engagements, that will get you speaking engagements, that will lead people back to the website so they’re interested in your service. That is the role of books and if lightning strikes, the lightning is not why we’re doing it. We’re doing it for a sustainable business that can support you long-term. Even if lightning strikes on a book, often that’s like a three-week high and then it’s over. We don’t want to make the outcome dependent on lightning striking and you’re an international bestseller. Yes, we can do that but you can get a number one Amazon bestseller for an hour and it still counts. You can get rich in that hour.
My focus always is a sustainable business. The book adds credibility. It allows you to express yourself and allows you to connect as you are online. There is no substitute for in-person contact. People buy people. They don’t buy services, especially if you’re going to be a muse. You better be selling your personality and your energy. We are all selling our energy. That’s what we’re exchanging regardless of the service. You want to be allowing people to touch that, feel that, and come into contact with it. Most of my sales are after I met someone in person even if it’s just for five minutes. Then they researched me and go, “This is something I want to try. I think this person can help me.”There is so much noise in the world that we think we can’t even hear our soul. Click To Tweet
I often hire people that I know, that I’ve met, that I meet even at a conference or a networking event or a friend’s party. Nothing can replace personal interaction, but that often isn’t a financial investment. The online presence, and the book as the credibility, that’s what people want to see. If you’ve got an amazing website, you look like an expert. If you have a book, you do like an expert and hopefully, you are. If you’re building a business around what you’re doing, you better be. That doesn’t mean that you can’t be learning while you do it. It means that you have to be passionate enough about this to put yourself into it and get yourself to it.
We got some major value here. Tracee, I’m so in awe because any time I’ve met someone who talks about soul purpose, they never tie it in in a way that you have with understanding, “Here’s the thing that you can make money from it and here’s what you can do and here’s what you need in order to get there.” This was so clear. How can the listeners get in touch with you if they want to know more about you or a Year of Yes? How can they reach you?
I’m on Facebook, Sioux Ink is my business page. Tracee Sioux is my personal page. I’m happy to friend personally so that I can interact with them. My website is TraceeSioux.com and you can buy my books on Amazon or any other retailer like iTunes and you can just go into a bookstore and request it.
I am honored that you came and I’ve learned quite a bit, so I want to thank you and I encourage people to check Tracee out. Follow her and connect with her on Facebook. She’s clearly got a lot of value and she clearly is a Heartrepreneur doing business from their soul purpose and passion and helping others to do the same.
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About Tracee Sioux
Tracee Sioux is the owner of Sioux Ink, a full-service, author-centric publishing company. She’s authored over a dozen books of her own including The Year of YES! What if you said YES! to everything your Soul told you to do for one year? and Soul vs. Ego Smackdown: How to say YES! to your Soul and tell your Ego to Suck It! Find her at siouxink.com or on Facebook.