One vital thing for business owners and entrepreneurs to have is their business goals. It leads the business forward and it sets it up for future success. Think of it as the motivation to do well and to create more profit and revenue. Unfortunately, not many business owners have their business goals set up. Explore your profit, find your business’ benefits, get to know your target market, and tap into your story. Find what you truly want with the business and from there, follow the path to become ridiculously successful. Take up a simple exercise that will help build your business goals.
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What Are Your Business Goals
I was away at a conference meeting for some fabulous business owners and amazing experts in what they do. Many of them wanted to double their revenues and their profits. They were excited about doing it. When I was speaking with them, I started to ask the question that I’m going to ask you. What are your business goals? I was fascinated to find out that a lot of them didn’t have them. I’m not sure about you. You have to have business goals. I know you’ve heard this. You’ve heard of writing down. You’ve heard all this stuff. I’m going to step you through a simple exercise. As you do this, you’ll be creating more revenue and more profit. It’s going to be easy.
I want you to think of your business goal in terms of the amount of income, which is the profit that you want each month. How much profit do you want to make each month? We’re Heartrepreneurs, which also means that we live our lives not as a slave to our businesses. We gave up being a wage slave, perhaps. If it’s our own business, we don’t want to be a slave to our business. A Heartrepreneur has a balanced life and a balanced business. They spend time with their family, their community, whatever their spirituality is, their church, organizations, friends, vacations, reading, feeding their brain, and nurturing their own bodies. After you think about the amount of income profit that you want per month, next I want you to think of the number of days off you want each month. I want you to write this down. “The amount of profit I want is X, $10,000 per month, $20,000, $50,000, $100,000,” whatever that is, “and I want X days off per month.”
I want you to write this down. I’m going to treat you like you’re one of my business mentoring clients and I’m in as your consultant. I want you to write this down for the upcoming year. I want you to write this down three years from now and five years from now. I always recommend that my clients have visions that go out in that exact way. This is how I’ve created success in my businesses. It will work for you too. I’m talking about all these women, they’re fabulous, they’re business leaders and they own such diversity, many different kinds of businesses from products to energy to electricity to some things that you might consider woo-woo, to consulting to sales training to running large corporations and on and on.
A question that I always ask, and I’m going to ask you, is what are the benefits of doing business with you? People were giving me a couple, one, two. One person gave me five and I’m like, “Keep going,” and he couldn’t. What I want you to do is to ask yourself, “What are the benefits of doing business with me?” I want you to list every single benefit that someone gets when they do business with your company. I want you to list even the tiny ones that you think, “This is small. It’s insignificant. It doesn’t mean that much.” It might mean a lot to someone else.
The way I recommend you do this is to grab a pen or a pencil and a piece of paper. When you do it with keyboard, you don’t engage both hemispheres of the brain and you’re simply not as creative. Write these down and when you go, “I’ve written, I can’t think of more,” keep writing. When you go, “I can’t think of more,” keep writing. Sit there with your pen and paper. Don’t worry about anything, just write. The next thing I want you to do is to think of the benefits from your list that are unique. Go to that benefits list that you did. Ask, “Which are the ones that are unique for my business or company?” If you said, “High quality,” it shouldn’t be in business without high quality. Your competitors can say that, “We have great customer service.” Your competitors think they have that. “We have a great team.” Your competitors think that. What do you do that’s different? How do you do it? What do you do that’s different?
For example, when my clients work with me, they get proprietary processes that no one else can bring them. They get my methods, my systems, my trademark, copyrighted programs and content. Maybe you own a salon. While they’re getting their manicure, you give them a back massage in the chair around their neck or something. I’m obviously not a salon owner, but think of what you do because I know you do a lot of things that are unique and different. I also ask the same group of women, “If I were going to refer to you, tell me who your ideal target market is?” I’m inviting them to tell me so I can make referrals. Many of them couldn’t or they gave me big generalities.
I want you to do one more exercise. What are the markets where you can target your marketing? When you’re targeted on who you want to reach, you make a lot more profits. It’s likely that if you’re most of the people I’ve worked with in the past three years or so, “Terri, I have more than one target market.” The more markets you have, truly the more you can score. The more targets you can hit. I want you to think of the geographical parts of your markets. Where do they live? The demographic. Are they men? Are they women? What are their ages? Your psychographic. What do they read? What do they eat? What do they watch on TV? What books do they have on their bookshelf? What movies do they go to? What websites do they frequent? What social media that they hang out with?The way businesses are performing need to change. Click To Tweet
I want you to do all of these activities. You might think, “She’s asking me to do a lot of questions. This is a lot of work. I came here to be entertained and listen to her podcast.” Let me speak to this. The reason that I’m in the business that I’m in, the reason I founded the Heartrepreneur Network at Heartrepreneur.com, the reason I am creating a Heartrepreneur movement and I’m ridiculously serious about it, is that as far as I am concerned, business needs to change. The way businesses are performing needs to change. I don’t know how you’re currently doing business, but I do know to be in a room with almost 200 different diverse women from all over the country, they were missing these key items and so are most clients. Even the ones that come to me and say, “I’ve got this or I’ve worked with another consultant or coach, I’ve got this.” It’s like, “No, you don’t get this.”
You might hear my passion. I’m passionate about this. In my truth and my experience, the most successful business owner, every single time, is someone who has these, who has this under control and has this handled. That’s truly what I want for you. I want you to have this completely, ridiculously, and clearly handled. When you do, you’ll be able to introduce your company to more people. You’ll be able to resonate with more people. You’ll be able to help more people and serve more people. I’m guessing if you’re like me, that’s why you’re in business. I want you to get ridiculously clear.
When you think about it, you’re in a business like me because you have some story, a conviction, and a belief in your products or services. There’s something that happened in your life. You had a turning point. Stories are usually before and after. It compels in our prospects. This is what I did to change my situation. Here’s my story. I was in my own business. I sold it. I was in another business of my own. I sold it. I want another business. For five years, I went into Corporate America. I was Vice President of Marketing for a large, national healthcare company and then President of a national healthcare company. That’s my story. Something happened and they changed my situation. I wasn’t fulfilled at work. I didn’t like my work. I hated it. I dreaded getting up on Monday mornings, but I was good at it. They loved me and they paid me well and I wasn’t feeling it.
My girlfriend died at the age of 40 of breast cancer. Her final words to me were, “Don’t waste your life working like I did.” I still remember the words. I always will. I changed my situation. I quit my job and I started my consulting business doing what I love, loving what I do over two decades ago. I’ve never, ever looked back. It turns out I was not the only one experiencing this. I started to talk to more and more people who would come to me and go, “How did you do that? I want to do that. I want out. I don’t want to do what I’m doing.” I realized I had to share that.Do business with heart; do it eye to eye and face to face, instead of clicking from place to place. Click To Tweet
My mission became helping people find what they love to do. My Heartrepreneur mission came from seeing that many people were trying to do what they do by getting clients and trying all these crazy marketing things. I thought, “This is ridiculous.” They haven’t differentiated themselves from others. They’re selling. They’re marketing. They’re spending a ton of money. They’re working their butt off. If they’d only figure out what their story is, who their target client is, what makes them unique, how they’re compelling, they’ll see how easy it is. They’ll know what they deliver and what the bottom line benefit of their work is. They’ll be a Heartrepreneur. They’ll do business with heart, eye to eye, face to face, instead of clicking from place to place. It dawned on me that it was critically important to me to make this part of my life work.
I want you to create a story. I want you to sit down and think, “What’s my story? Why do I do what I do? What’s up with me doing this? Why am I doing it? I must have some reason for doing it.” I truly want you to get into the moments of, “What is this? What’s it for? Why am I doing what I’m doing?” I want you to spend some time resonating with why you’re doing what you’re doing and who you’re doing it for.
My goal is to help make you more successful. Every time you come to this blog, you go, “Terri taught me something. I learned something out. Terri taught me something else every single time.” I’m hoping that you’re generous enough that if it’s landing and resonating for you, you’re sharing it with people. You’re saying, “You’re a business owner. You should hear this too.” The truth of the matter is I’m going to teach you exactly what to do. All you want to do is do it. I can’t sit here and force you to do any of this. I’m not going to. Truth is, I want you to.
I’m not sure if you read my international bestseller, Turbo Charge: How To Transform Your Business As A Heart-Repreneur. I want you to understand that my entire way of doing business is in that book. Making you celebrity, making you authority, having you stop selling, marketing and all that other stuff you do, and just helping you get yourself in a place where it’s easy and effortless because you know who you’re talking to. You know what they need. You are their answer. You’re speaking to them. That’s what I want for you. That’s why I came here to do the show with you, to bring you into remembering how important these couple of things I shared with you are. I didn’t teach you anything that’s like, “This is difficult. I can’t believe what Terri taught me. It’s so much work.” I taught you something simple and simplistic because I want you to be ridiculously successful. I want you to come from your heart in each and every engagement all the time, every time.
I don’t have to teach you how to sell. I don’t have to teach you how to market because I’m not about sales and marketing. I’m about reverse sales and reverse marketing where people come to you and they can’t wait to be with you. If your mindset is the least bit like, “I can’t do this. I’m not going to be able to do this,” or any of that, you’re right. It’s all about developing that first step. It’s in Turbo Charge: How to Transform Your Business as A Heart-Repreneur. It is your inner game, your mindset. Who do you want to serve? Who is that ideal customer? How much do you want to make? How many days do you want off? I want you to be bold. I want you to speak what it is you want. I also want to tell you and I want you to know at the deepest core level you can have exactly what you want. It’s easy for me to tell you that and to say that with certainty, so you may wonder why I’ve been able to have that for myself and to help clients create it over and over again. If I can do it, you can certainly do it. I believe the time for you to do it isn’t tomorrow, isn’t the day after tomorrow, it’s now. It’s right here, right now.We tend to hold ourselves back to some degree, and it’s time to change that up. Click To Tweet
What’s holding you back? What gets in your way? Find a process to move that stuff away from you. Anything that’s not moving you forward, you need to move out of your work and life experience. Every time we come here, I’m going to help you think outside the box. I’m going to help you get actionable results. I’m always going to be transparent with you. Take a moment and think, “What can I do in my business or my life that will release me so I’m not myself back?” Even if you say, “I’m not holding myself back,” I’m going to challenge you on that too. We all tend to hold ourselves back to some degree. Let’s change it up. Let’s make it all different. Let’s allow you to move in an awesome and amazing direction to create much more of what you do want.
Are you going to do the exercises? I have my clients do the exercises and they get phenomenal results. I’m gifting you the same mentoring that I give them. You’re an adult. You’re a grown up. If you truly want to be more successful, go do the exercises. I hope you well because I know it will make a difference for you. I care. You matter. Making your business more successful is why I show up here. Do the exercises and share them with those you care about. Let them hear this. Let me know by going to my blog Heartrepreneur.com/blog and commenting on how things are working. On our podcast, you can always give us a recommendation on iTunes. I appreciate you. Thanks for reading. I’ll be back with you next time.