What is the single largest success resource? That’s easy… it’s your PEOPLE! How we grow, manage, maintain, serve, support and leverage our relationships with people is the most important and deciding factor of success on all sides of the business equation. Dean Hankey, the Dean of Success, reveals the secret to securing white-hot prospects. His proven system of scoring value, influence, and profit for your small business. Time to unleash your proven profit-producing persuasion into the market!
P. Dean Hankey, *M.D. (*Marketing Doctor!) “The DEAN of Success” is a SpeakTacular EnterTrainer & Marketing Magician with over 40 years’ experience onstage and more than 30,000 live event success solutions! As a veteran show and business expert, serial entrepreneur, performer, presenter, you’ll see Dean speak, teach, preach, and nag in “Revolutionary Re-Elationomics Revealed!” Learn how to leverage the insider secrets of ‘Show Business To GROW Business’ for rock-star results and sold-out success.
Listen to the podcast here:
Value, Influence, And Profit With Dean Hankey
I am so excited to bring you someone that I am honored to call a friend and someone that I have such deep respect for. His name is Dean Hankey. He’s going to share, speak, teach, preach, and nag on how to unleash your profit-producing people and persuasion power that he calls VIP Keys to Success. Leveraging the VIP, the Insiders Secrets of Show Business to Grow Business for Rockstar Results and Sold-Out Success. I am so excited to have you with us. Thanks for joining me, Dean.
I love it. I’m just totally jacked up and excited.
Give us a little bit of background so they get to know the Dean that I know.
I spent 40 years in and around the show business arena and as a performer, as a magician, as a show producer, as a casino showroom producer, performer, and presenter. I pitched, I produced, and I performed my very first theme park presentation when I was twelve years old. I get to do what I love to do and I get paid to help people make a difference in their own lives. That just excites my heart in unimaginable ways.
I know that everyone is interested, what are the VIP Keys to Success?
The VIP Keys to Success are very simply this. The super simple three-step process for getting anything you want on command and demand, doing what you love while serving others at the same time. The VIP keys to success are these. VIP stands for, first, add value that generates impact for others and then they will loan you their influence and then you will profit emotionally, spiritually, relationally, intellectually and of course as business owners, financially. It’s VIP, Value, Impact, and Profit. It must be done in that order because you can’t go for the profit first or the value and impact will go away.
I’ve always resonated with you as a human being and I resonate with you in business also because the key lesson that I’m always telling people is just go create value for people. You may say, “I don’t have enough business,” you’re not creating enough value. Go create more value. Definitely you get value out in the world, you create impact in the world, and I love that you also mentioned the word influence because that is what happens. You profit mentally, emotionally, spiritually, and financially. I’m going to tell the audience that that is a writer downer, Value, Impact, Profit, VIP from Dean. I have to have you talk about the difference between a calling card and a business card.
There is a profound difference. A business card is designed to do one thing, and that is to advance your business relationship. A calling card, here’s the big hiccup that most people make is they put their name on the business card and how does that VIP? How does that create value? No offense to anybody, myself included, nobody cares how much you know until they know how much you care. Adding your name as a headline is a deadline. Your business card should generate and advance your business relationships regardless of your personal presence in proximity to that business card.
For instance, if your business card was sitting in a pile of 3,000 business cards, what would cause one person to reach over, pick yours up and go, “I know what he’s about. I want what he has to offer. I’m going to raise my hand and insert myself into a relationship with that person.” There’s a simple three-step process for doing that. First, you add value. Create value by giving something away or something of value. It’s called opting in to get people to ultimately raise their hands for a solution that you have to offer. Then you ask them what to do and you tell them what to do.
I haven’t ever heard anybody talk about this, but it’s so true. It’s so funny that we’re having this conversation and I’m looking down here and on the table is somebody’s business card and it’s a huge name. The name is gigantic and I’m thinking, “When did I meet this person? Why do I have their card and there isn’t an action.” There’s nothing for me to do. There’s no solution. I don’t even know what the person does and it’s really true. People are not interested in how much information we have, but they are interested in us once they know how much we care. You’re just giving such valuable tips. I want to also hear about the killer strategy for never having to hear a “no” in your business.
If all you do abides by this one core premise of principle and it is this, never leave the site of a human interaction without adding value. Our goal, our only job is to create results and value for others. Little kids get rewarded for being good. No longer is it good enough for us just to be good at what we do. Little kids get rewarded for being good, adults, success-savvy professionals, Heartrepreneurs, heart-centered experts, and passion professionals, we get rewarded for producing value added results in other people’s lives.
If all I did was never leave the site of a human interaction without creating value, if all I did was look for ways to create value for people, are they more or less likely to want to do business with me? Our first interaction is, “How can I help you get more of what you want, need, desire and deserve?” “What’s this guy want? What’s this guy selling?” “If I help you get results, then who cares what I have to offer at that point?” I’ve proven my value, I’ve proven my worth. I delivered results and then potentially we VIP, sharing the results, the reward of the results.
There’s really deep lesson in here, adding value to every human interaction and I want to just reinforce that word “every.” I see too many people adding value because they think they’re going to get some result from it. This is adding value to create results for others using your words, which is brilliant. I also liked your term passion professionals. Asking people the question, “How can I help you get more of what you desire? How can I assist you? How can I serve you?”
I’m just going to say I know you intimately and you walk your talk. You have shown up in my life multiple times in service and that’s how we built our relationship. I just want to really reinforce that we’ve got somebody here who is a Heartrepreneur, who does walk his talk and we’re getting some really valuable tips, Dean. Thank you so much. Before I let you go, now I’ve got to ask you why Magic Marketing?
Here’s the thing, The Insider Secrets of Show Business to Grow Business, the entertainment industry market is different than any other industry on the planet. We’ve all heard the phrase, “starving artists,” but there’s this old lifetime joke and I’m not fond of it, but I’m going to share it anyway, “What’s the difference between a pizza and a performer? A pizza can feed a family of four.” Yet, the industry boasts million-dollar and billion-dollar revenues on a consistent, persistent basis. How is there’s this massive discrepancy? There’s a distinction between the performer and the producer and the producer produces value. So much value, so much overwhelming value that people have no choice, it becomes financially irresponsible of them not to participate in the value being added. That’s the VIP idea.
It all boils down to this VIP, add value first. The performer, we are obviously speakers, trainers, authors, experts, performers, presenters, entertainers, educators, we are all creative artists at heart and so we want to share our passion, our process, our creativity. If we learn to focus as micropreneurs, solopreneurs, as business owners, if we learn to focus on the value first, then the results will come. Instead of saying, “How can I get another gig or how can I get somebody else to give me money for this? How can I create value?” Then it produces impact for others or results for others, they once again lend us their influence and then we mutually profit.
I love how this is all so interconnected and the truth is it’s all coming down to value. I know that you’re going to add even more value for our audience. I understand you have some free gifts. What is this?
I have a super simple four free video training. There’s not even an opt-in or no sales pitch or anything like that and I would just love to gift those. It’s TheDeanOfSuccess.com/VIPSuccess, and there are tools and downloads and handouts and it is a chock value full free training.
I will tell our audience this, if Dean says that he’s giving you a free gift, I already know there’s a ton of value in it. Don’t miss the free training. Dean, I’d love to have you back another time. You’ve just created tremendous value as always and are giving us even more value in the free gifts. Thank you so much, my friend.
I appreciate you so much. Thank you so much.
For the audience, don’t forget to subscribe to the show. That way you don’t miss any episodes here at Heartrepreneur Radio. If you would go ahead and rate our show, we’d love that and give us a nice rating, any comments you want to leave. Please share our episodes on social media. We are here creating value and we really just wanted to be passed forward so that we can impact more people to do business the Heartrepreneur way. Thank you again for tuning in at Heartrepreneur Radio with my guest, Dean Hankey.
About Dean Hankey
Dean is a pro who has done it all from the casino showroom spectaculars to the corporate board rooms over the past 40 years. And due to his extensive performing background, he can speak from those experiences, He can offer great, practical, “real world” advice. He leverages his money making marketing insights from the magic and entertainment industries to give inside tips services and strategies for optimal successful results. He also suggests incorporating free online tools that you can use in communicating with your clients and potential customers. He also discusses how to talk with a new client and what questions to ask to give them what they need rather than what they think they want. Basically, how to sell the experience rather than a product.