If you find yourself drained from all the work that you do, then maybe you should reconsider and ask yourself whether you’re actually doing what you love or not. There is magic in actually doing what it is you believe that you are good at. It makes you help other people more at the utmost of your capacity. Sell without selling is the key. Learn how to separate the misconception of selling from the actual essence of helping people through your products and services, and discover some marketing tools that will help your business.
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Are You Excited About Your Occupation?
How excited are you? Get honest with me and get honest with yourself about the way you’re making a living. I decided to ask you this because I’m sitting here feeling incredibly blessed that I’m living the life I choose to live. I am having a great time working with clients and having free time to spend with my family, my community and my spiritual practices. I’m taking good care of my body and my health. I’m having a lot of time to be with my family and going on lots of vacations. At the same time, I’m also reflecting on what my life was like due to my work situation twenty years ago when it wasn’t the way it is now.
I wrote my first bestselling book, Work Yourself Happy, when I realized how incredibly liberating it was to wake up every day doing what I love and loving what I do and wanting to help other people do the same. That’s what I’ve spent my career doing. I recognized now the contrast. What did it use to be like? I didn’t want to go to work on a Monday morning. I hated coming home from vacation. I don’t know whether you’re in your own business yet, you have a desire to be in your own business and work for somebody or you want to stay there. I just want you to have greater financial security.
One of my mentors, Mary Kay Ash, said, “A man is not a plan.” A job is not a plan. I believe that we’re all put here to do what’s in our hearts to do what we truly desire and long to do. That’s our passion, that’s our brilliance, that’s what our Creator sets us for. We deserve to be paid well for it to make a great living at it. That being said, are you excited and energized by the work that you do each day? Are you focused on your daily activities? Think about this with me, just doing what you love and loving what you do. I’ll give you an example of that. I’m coaching a client and she’s talking about having to write letters and to send these letters out.
I’m like, “Don’t do it.” She said, “What do you mean don’t do it? They have to get done.” Delegate it or ditch it. If it’s not your true brilliance, you shouldn’t waste your time doing it. I’ll give you a true example of that. I love to work with my clients. That’s what I’m brilliant at, with my coaching and consulting and mentoring, to help people figure out their passion and then make a lot of profits from their passion. That’s what I do. If it’s something else like creating the emails that have to go out or putting emails into an autoresponder, or any of that, I don’t like that. I don’t enjoy it. I can do it and perfectly capable but it’s not using my brilliance. I learned a long time ago that in order to work less and enjoy the world and my life more, the passion that I have and what I’m brilliant at is all I should do and that’s it.
I don’t like cleaning toilets. I don’t know about you. I’m not brilliant at it. I don’t do it. I hire it out. Any task in my company that I’m not truly brilliant at and/or needed to do, I let someone else do it. I choose not to have a job and for me, that’s because I like freedom. I like to be able to work anywhere I want in the world. I like to be able to work the hours that I choose to work with the people I choose to work with. I like to be able also to turn up the dollars anytime I want instead of an employer being a wage slave and say, “Here’s where you have to go, here’s what you have to do, and here’s the little bit of money I might increase. Here are your hours and here’s the amount of days you get oftentimes.”
For me, that doesn’t work. You may like that but I like to be in control of my income. If I want to make more money, I either have to sell more coaching and consulting or sell something that’s higher priced. I don’t choose to continuously raise prices. I’d rather sell more whenever I need to. If I need to bring in more income, I support kids through my foundation, TerriLevineFoundationForChildrenWithRSD.org. If I’m supporting the kids, I’ve got to bring in more money. All that means to me is I have to be willing to share more of who I am with people. I wrote the book, also a bestseller, Sell Without Selling: Lessons From the Jungle For Sales Success to show people that you don’t need to sell. I don’t sell. You don’t need to sell anything.
All that you want to do is if you need more income and want to sell more products or units or services, you need to reach more people. You need to share with more people the result of what you do. The best way to increase your income and the only way, as far as I know, is to add more and more value. There’s intrinsic value, there is extra value but value is creating what your audience needs or wants. What keeps them up at night or what’s the goal they want to achieve? Let me give you one example of this. My other bestseller, my newest one, Turbo Charge: How to Transform Your Business as a Heart-repreneur, I am excited about this book and I’m honored that it’s been a bestseller several times.
What I have to say is as I talked to people and I realized that their biggest need is, “How do I take everything in your book, Terri? How do I dissect it? How do I turn it into something so that I can start to generate income automatically and passively and increased my celebrity?” I thought about what’s my audience’s biggest question, which means you want to think about that for your audience. I got really clear. What my audience wants is they want some systematized way that I’ve already done that I know is working that I can share with them so that they can get a lot more prospects. Those prospects can be converted into sales without them having to sell them. They want to decrease their marketing expenses.
I can do all of this. I can give them one tool that will get them a ton of hotter prospects who say yes. That’s what they want. What I do in my eight-week masterclass webinar series is I literally take someone. Normally, if I worked with them individually, it would be $5,000 but in this, it’s only $1,000 because I can take more than one person and I do a webinar with them. For six weeks, once a week they’re watching a webinar with my content. I’m teaching them exactly how to set up what they need to do to automate so that they get tons more eyeballs that are their exact target audience that converts into business without them selling anything. From that business, they are then able to make more money.
It’s a very simple process and that’s all I do. I teach that one thing, and I do what I’m brilliant at. I’m brilliant at this. It works for me every day of the week. It works for my clients every day of the week. All I need to do is just share that. I come from Sell Without Selling, a philosophy of all I want to do is help people. All I want to do is share with people. Sales aren’t forcing something down someone’s throat, manipulating them, overcoming objections, or any of that. All it’s doing is saying, “Here’s who I am. I’m Terri Levine.” My identity is that I help people take their passion into six and seven-figure businesses. I help them do that with reverse selling, reverse marketing and to automate their business. That’s what I do. Here’s what I do. That’s my identity and I’ve got expertise doing it.Value is creating what your audience needs or wants. Click To Tweet
I’ve done it for about twenty something years. I’ve done it in six of my own businesses prior to that and I’ve helped over 5,000 people do it and I’m truly committed. I don’t need to sell you on. I’m truly committed to serving you with what I have. I offered you. I show it to you and either you’re going to see that transformation that I can create for you and say, “I’d love to have that,” or it’s not going to resonate. I’m not going to tell you it does and I’m not going to overcome your objections and then allow you to leave. If it’s not going to serve you, it shouldn’t be offered to you. If you say, “I’m allergic to gluten,” I don’t say, “Here’s fresh break bread.” If we get together by one of my webinars and you’re looking at my masterclass, you’re saying, “It’s only $1,000. It’s a great deal. Do I want to do this?” You can weigh it and you can say, “Does that fit in?” I could weigh it and I could say, “Does that fit for you?
Let me hear your business. “That’s not the right thing or that is the right thing. Let me tell you why.” It’s pretty simple when all I’m doing is getting a lot of eyeballs that are the exact right target audience. I’m only focused during my day in serving my clients and sharing what I do. That’s all I do. I share what I do when I serve my clients. If I’m going to talk to someone and they’re going to decide, “Should I work with Terri? Is she the right one for me?” It’s super easy. Let me tune into you with my heart. Let me be interested versus interesting and let me hear what it is you’re trying to do in your business. If you’re going to create a business, what’s your dream or what are you doing right now in your business?
Let me actively listen, put everything else aside, put my agenda aside, put my ego aside, put my attachment to an outcome aside and just be here now and just hear you and listen to you. If I think I can help you, I’ll tell you that. If I don’t think I can help you, maybe I have another resource I can point you to where somebody who can. It’s pretty simple. I’m happy to talk to you in a Webinar. Get on the phone with you. Think about me just doing my brilliance. I’m brilliant at the coaching, consulting, and mentoring and I’m also equally brilliant at hearing you because I have to be. Should you have my products or services or hire me? I don’t know. Let’s figure that out. What are your goals? What do you want to achieve in your business?A job is not a plan. Click To Tweet
Why is that important to you and what’s in your way? What’s not quite right yet? Let me hear about that. I also want to know what are your goals. What do you want to accomplish? Maybe I can help you achieve and maybe I can’t. I saw an interesting post by someone I follow on Facebook just the other day and he’s an interesting guy. He’s an “In your face, I’m selling you this” kind of a marketer. He’s seen a lot of my posts on Facebook where I talk about my mentality of I don’t sell. He comments and said, “You need to sell, I’m going to sell something.” I’m like, “Maybe I should clarify that.” That’s what I came here to do. Things do need to get sold and there’s a way of selling without selling versus pushing.
Let’s take it down to basics in your household. Let’s say you’re with your life partner. Your life partner says, “What do you want to eat for dinner?” You go, “I don’t care,” but you really do, you want Chinese food. Your life partner says, “There’s this new Italian place that open.” You go, “We have Italian the other night. How about this Chinese place? I heard great things. Let me tell you what I heard. There’s a coupon on a local paper. Let me get it.” You’re selling. You’re not selling in the old traditional way where we’re manipulating and where we’re going to overcome objections. “I don’t want Chinese.” “Chinese is good and Chinese is healthy. Chinese is this.” I don’t overcome the objections. Do I sell to you? Yes, I bring it to you, listening to what your needs are and if what I have had made sense. I’m happy to say, “Here’s something that might work for you.”
Here’s a potential solution. “Do I have your permission to reveal it?” Those are important words. I learned them from my mentor, Joel Bauer. “I do have a solution. Do I have your permission to reveal it?” If they say yes, awesome. If they say no, just as awesome. I think it’s important. I watch Shark Tank. I don’t watch a lot of TV. I happen to love Shark Tank. It resonates with me and my favorite shark happens to be Barbara Corcoran. I just I love her. She’s brilliant. I think she’s down to earth. She’s my kind of a gal. I was reading an article and she talks about a mantra that she has and she was talking about when she has fears or lack self-esteem or whatever and she says, “I have a right to be here,” and so do you.
Someone’s going to view your webinar, they’re going to talk to you by phone or come into your place of business or whatever it is. You have the right to be there and to share what you have if it makes sense for them. I don’t share it if it doesn’t make sense. Let’s pretend I was selling how to be a better blogger and I’m talking to you on the phone and I go to myself, “They don’t need to blog. They just need to do this webinar system that I have. They don’t need to write one blog. It’ll just be a waste of their time. There’s no need whatsoever.” I’m not going to say, “Do I have permission to reveal how to be a great blogger?”
It wouldn’t serve. It wouldn’t be fair. It wouldn’t be honest. Instead what I would do is I would listen to you and see if there’s a match. That’s the difference in sell without selling. What do you need? You need to look at what you’re brilliant at in your business. What connects to your heart? You’re a Heartrepreneur. What connects to your heart and your passion? What feels good to you? What makes sense to you? What do you enjoy? What are you passionate about? Anything that you’re not, get away from that. Turn it off. Say goodbye to that.
I’m against sales funnels. I’m truly selling without selling. I don’t like sales funnels. I think they’re offensive. Here’s a $7 product, $29, $47, $99, $147, $247. I want people to feel value and get massive value right away. I want to give them something for free and then just keep moving them if it’s right for them into something else that might help them. What most business owners lack are the right leads. Not only don’t they have the right leads, when they do have them. It might not be your brilliance to do follow-up. It might not be your brilliance to pick up the phone and call every one of them and say, “How are you doing?” It might not be your brilliance to write emails to every single one of them. Let’s stop hard sales. Let’s stop selling people and let’s get you into your brilliance, whatever that is. I want you to love what you do just as much as I do. To sell what’s in the customer’s best interest and to offer what’s in your customer’s best interest and to do more of it in a lot less time. You get focused on your brilliance. I don’t want to spend time looking for who I can convert or who I can close. I’m not interested in doing that.If it’s not your true brilliance, you shouldn’t waste time doing it. Click To Tweet
I want you to breathe this in and try this on. I want you to notice this week everything that you’re doing. I want you to ask yourself, “Am I brilliant at this?” If not, dump it or delegate it. Barter with someone to do it and just imagine yourself only doing two things. Number one, whatever your skill is how you make your living. If it needs you, maybe you don’t need that. In my coaching and consulting firm, there’s a lot of work that gets done without me. I’m not the coach or consultant on the job and the other thing I want you to do is remember that in your business, since you always have to be marketing, you want to be a part of the sales process. You want to meet people, talk to people, and connect with people.
Heartrepreneurs continue every day to make the heart to heart connections just because that’s what we do. If you have not created for yourself, at this point, the work that comes from your heart and it’s your passion, reach out. I can help you do that and turn your passion into profits. Reach out, if so far in your business you’re not doing six figures or you’re doing six and you want to go to seven, I’ll help you. That’s what we do.
I’m inviting you to my Facebook group. We get so many great posts and conversations there. It’s an extra that will bring you value as you listen to Heartrepreneur Radio. Go to groups on Facebook and put in the #Heartrepreneurs and connect with me over there. You’d be part of a free Facebook group. Lots of value, lots of free webinars, I’ll interact with you and give you lots of free help. What I want for you is to live your brilliance, do your brilliance, be your brilliance and stop doing anything that doesn’t make your heart sing. I want you to be happy, Heartrepreneurs. That’s my choice. Please feel free to share this with others. Signing out for now, Terri Levine, Chief Heartrepreneur.
- Work Yourself Happy
- Sell Without Selling: Lessons From the Jungle For Sales Success
- Turbo Charge: How to Transform Your Business as a Heart-repreneur
- #Heartrepreneurs – Facebook
- Heartrepreneur® Radio Facebook
- Terri Levine Twitter
- Terri Levine Instagram
- Heartrepreneur® Radio Pinterest
- Terri Levine YouTube
- Terri Levin LinkedIn