Please wait, loading...


Heartrepreneur® RadioPodcastsHeartrepreneur® Radio | Episode 74 | The Truth Seekers Handbook With Gleb Tsipursky

26th March 20180

HPR 74 | Truth Seekers Handbook

How do you figure out where our tribal instincts will lead us astray? The Truth Seekers Handbook features a science-based guide to blending emotions and logic effectively. Gleb Tsipursky, with his nonprofit Intentional Insights, weighs heart and mind in order to strike effective decision making and wise thinking. To be skeptical of information that we get and to be critical is a learned behavior. Just because it said so in the internet doesn’t necessarily mean it’s true. What do you value? What do you actually want to achieve? And are you willing to balance emotion and reason in order to get there?

Listen to the podcast here:
The Truth Seekers Handbook With Gleb Tsipursky

I have with me Gleb Tsipursky. He is passionate about promoting science-based decision-making and emotional and social intelligence to help leaders and organizations and our society avoid disasters. He’s a scholar, entrepreneur, author, speaker, consultant and activist. He runs the non-profit Intentional Insights and is a professor at Ohio State. He’s authored a number of books, most notably the Amazon best-seller, The Truth Seekers Handbook: A Science-Based GuideI have to tell you that got my attention and I reached out and said, “Gleb, I want you here.” Thanks for being a guest here, Gleb.

It’s great to be here.

How did you get really brought in to the science-based decision-making? How did that come up and what’s your mission?

I saw that people around me where making decisions the way that was really harmful for them. I really care about people and don’t want them to make harmful decisions for themselves. It started with my family, I saw my parents making harmful decisions, bad decisions. I saw my society around me making bad decisions. The government, the business owners and so on. With Wells Fargo right now, they made really bad decisions a year ago to let their sales people just sell big accounts and so on. That’s resulting in disaster for the company and all companies that go bankrupt now. It’s just so sad to see people go bankrupt and lose a lot of money, lose a lot of resources because of these bad decisions. That’s what we’re passionate about it and I don’t want to see people suffer and that’s why I do what I do.

I just love it. I’m really very aligned because I have seen people who unfortunately haven’t stopped, really used a good way of making a decision, have gone and done something, and afterwards said, ” I wished I had really thought that through.” Any advice if we’re trying to make a decision about whatever it might be? Something in our business, something in our organization, any decision-making tips that you can give us?

HPR 74 | Truth Seekers Handbook
Truth Seekers Handbook: People usually don’t know how to align their hearts and their minds appropriately so they end up with their hearts and their minds fighting with each other.

When people think about formal decision making, they usually think about a large reason. That’s actually not the case. What we need to think about is looking at combining effectively our emotions without reason. Our hearts, not minds, to make good decisions. It’s so important to align them appropriately. People usually don’t know how to align their hearts and their minds appropriately so they end up with their hearts and their minds are fighting with each other. That’s not a good way to make decisions. A really effective way of making decisions is to take it out with your emotions what you actually want to achieve. What do you value? That’s a heart question, emotions question. The logic question is how do you get there? Separating out these two parts of the decision-making puzzle and letting your emotions speak to what you want to achieve and your logic speak to the problem-solving strategies of how you want to get there is much healthier.

I love that you said that. I do think it is truly about blending emotions and logic. Interestingly enough, when I talk to clients I talk all the time about using your heart and being heart-based and not just using your mind. Allowing your mind to come in, the logic to come in, and really trusting in your heart and in your gut and lining those two up. I love that you’re talking about this. This is awesome. Just shifting gears a little because I got curious, this non-profit Intentional Insights got me very curious. Can you talk a little bit about that?

The mission of the non-profit is to strike effective decision making and wise thinking. Wise thinking is typically interpreted as thinking that combines the mind and the heart made effective strategy to get you what you want, to achieve your goal, to help facilitate success and avoid disasters. That’s what the non-profit does. Typically, these sorts of things are available for a very high price for consultants who know the research on decision making. I consult for companies and people bring me on as coach, and for a consultant’s fee, we can talk about these topics. I don’t want these things to be only available to companies. I want them to be available to the common man and woman to be able to make good decisions and help themselves. The non-profit at has articles, videos and other forms of content, apps and books, The Truth Seekers Handbook: A Science-Based Guide, which is available on Amazon now to help ordinary everyday people make effortless decisions and effectively combine their heart and their mind so that they can achieve their goals.

The name of your book had really intrigued me, The Truth Seekers Handbook: A Science Based Guide. There’s so much social media. We’re talking about fake news and all this other stuff. I see people really struggling to figure out what is true? What should I be paying attention to? What should I may be taking note of? Maybe, what should I be preparing for? What would you say in terms of how people are going about day-to-day and the media gets involved, how do we continue to focus on our goals with everything that’s going on in the world?

The first thing of focusing in our goals may be surprising, but it’s really important, is to slow down. Research shows that when we just go with our guts, with our intuitions, we make very quick, very fast decisions. We are evolved from this environment to make very quick, very fast decisions because that’s how we survive. Our ancestors survived by dealing with sabretooth tigers. They don’t have time to logic when you have a sabretooth tiger staring at you. That’s not a good strategy. Those people didn’t survive. In the current environment we make similarly quick decisions in situations when we don’t have to make quick decisions and that’s a huge problem. When we are assessing people who we collaborate with in business environments, we make very rapid judgments. These judgments actually often turn out to be wrong or to psychological phenomenon called the horns effect. If we don’t like one aspect of someone, we tend to not like all other aspects. For example, you’re in Ohio State while I am here in Columbus, we are a big rival with Michigan up north. An intuitive feeling for someone from Ohio State who sees a Michigan fan base is to not like them. Is that a good reason for to not like them or not give them a job? No, of course not, but that’s how our intuition, our gut reaction, is formulated because it’s all about trials.

[Tweet “Fake news is beginning to dominate our news ecosystem because people have an immediate intuitive gut reaction.”]

They’re not part of what we call heart or they’re not trustworthy. This sort of logic is not rational, not reasonable, but goals aren’t all the time business environments and that’s where you get stereotyping, discrimination, all sorts of useless bias and it really helps people in business environments. In politics, it’s obvious. The same thing goes on in tribalism, people make bad decisions because of it. When people share fake news on social media, if they’re excited to share fake news on social media just before an election, of the top-20 fake news stories, there were about eight million engagements over them on Facebook. Of the top-20 real news stories, had only seven million engagements. Fake news is beginning to dominate our news ecosystem because people have an immediate intuitive gut reaction.” This sounds like an interesting story, let me click on it and let me share it.” They don’t take the time to pause and fact check it and verify whether it’s factual. Going with our gut would be so very rapid emotions in its outcome.

I’m glad that you mentioned that as well. I love that you started with slow down. I know when my own experience as a business owner over the years, I have made some decisions that in retrospect I’m like, “That was not the right decision,” in almost every case. It could be every case. I didn’t take time. I literally just did what you said. I just like, “I’m going to trust my gut, I’m not going to research it, I didn’t verify the facts.” Really in every case, if I had thought and slowed down and really used some logic combined with my gut, I would have made different decisions. That’s brilliant. Thank you. I also will say every once in a while I’ll get those Facebook Messenger things, “Facebook is starting to charge.” It’s like, “This has been going around forever. It’s not true.” I’m so fascinated that for whatever reason, people don’t seem to verify facts. Do you have any insight as to why people don’t do that?

It’s just people have not been taught to verify facts. Verifying facts is not an intuitive human behavior. People are intuitively taught to believe. When we see something, our intuition is to believe immediately. Being critical, being skeptical is a learned behavior. Just like reading is a learned behavior. Just like eating with our forks is a learned behavior. To be skeptical of information that we get, to be critical, is a learned behavior. Unfortunately, our schools right now are not really teaching critical thinking at this point. Many people just aren’t getting the education in critical evaluation of information that would be nice if they got. This is one thing I don’t like. The other thing I don’t like is that we tend to trust information that we get from our friends. It’s called network effects. We trust people who give information from our network. Any information that comes to Facebook, that’s coming from our friend network. And so, we tend to intuitively trust them. For these two reasons, people tend to share false information. Facebook and other such social media don’t fact check and verify to make sure it’s fact.

Perfect, I love that. It’s so interesting. I think intuitively, I agree, we are taught to believe. I like that you mentioned the network effects because I always laugh, there’s that commercial. It said, “So on the internet,” and whatever. Clearly not true. Whenever I see something on Facebook, I notice myself as we’re talking about this, I tend to think, “My friend said it or somebody said it. That must be true,” I’ve actually learned, slow down and to pause and to reflect. If I can verify the info, I do that. That’s amazing advice. What kind of advice will we get in The Truth Seekers Handbook?

HPR 74 | Truth Seekers Handbook
Truth Seekers Handbook: The Truth-Seeker’s Handbook: A Science-Based Guide

We talk about slowing down, but that’s a very easy thing to say and a harder thing to do. The Truth Seekers Handbook describes how do we actually slow down? How do we know what to watch out for? There are so many hard thinking hours that we could make and I just listed a couple of them here resulting from us trying to get some done quickly. How do you figure out where our tribal instincts, where our evolutionary background, will lead us astray? Because we’re honestly not evolved for a perfect environment. We’re evolved permanent environment of social media, so our minds are just not adapted to it. How do we figure out what our minds are not adapted to and how do we fix those problems? That’s one aspect. The other aspect of it is how do you encourage other people around you? Effectively and compassionately, with heart as well as reason. To believe the facts and trust the logical part of the thinking matters that’s happened for those people. Once you know these things, how do you communicate them to others in a socially and emotionally intelligent manner? These are the two mental aspects of what the book is about. It goes through personal life, relationships, career, business, engagements, politics, charity; all aspects of one’s life that is meaningful.

I’m going to encourage our listeners, The Truth Seekers Handbook: A Science-Based Guide grab that at Amazon. Gleb, where can people connect with you? 

People can always go to the Intentional Insights website which is If they want to connect with me personally, they can go to That’s my website and they can learn more about me personally.

Gleb, it has really been an honor having you here, getting to know you and I’ve actually taken several notes. I really appreciate you stopping by here at Heartrepreneur Radio.

It’s been wonderful to be on, Terri. Thank you so much for having me.

You’re welcome. For the listeners, definitely make sure you subscribe. You could have missed this interview with Gleb Tsipursky. I found a lot of valuable content here. Make sure that you subscribe. If you like the show, review it, share it. Just as a gift for being a listener, I’m giving away a free course that will really help you in your business. You don’t even need to opt in to get it. You can pick it up at Thank you again for tuning in here at Heartrepreneur Radio.

Important Links:
About Gleb Tsipursky

HPR 74 | Truth Seekers HandbookBusiness disasters are just around the corner! Fortunately, Disaster Avoidance Expert Dr. Gleb Tsipursky’s presentations, consulting, and coaching have helped thousands of leaders and organizations avoid disaster through science-based decision-making and align employee incentives with organizational priorities through emotional and social intelligence. In addition to his extensive experience helping businesses, nonprofits, and municipalities, his expertise comes from his strong research background with over two decades at the Ohio State University and the University of North Carolina-Chapel Hill and dozens of peer-reviewed publications. Gleb is proud of his civic activism as the volunteer President of the Board of the nonprofit organization Intentional Insights, which popularizes the research on wise decision-making and emotional and social intelligence for a broad audience. He authored the #1 Amazon bestseller The Truth Seeker’s Handbook: A Science-Based Guide, and was featured in CBS News, Fast Company, Time, Scientific American, Psychology Today, The Conversation, Business Insider, Government Executive, and Inc. Magazine.

Love the show? Subscribe, rate, review, and share!
Join Heartrepreneur® Radio community today:

Leave a Reply

Your email address will not be published. Required fields are marked *

Visit us on social networks:

Manisa escort Tekirdağ escort Çanakkale escort Trabzon escort Yalova escort Balıkesir escort Aydın escort Muğla escort Afyon escort Aksaray escort Şanlıurfa escort Kusadasi escort Mamak escort Emirdag escort Kutahya mutlu son