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Heartrepreneur® RadioPodcastsHeartrepreneur® Radio | Episode 79 | How to Live Your Brand with Sean Douglas

20th April 20180

HPR 079 | Live Your Brand

As a US Air Force veteran, international radio show host, TEDx Speaker, performance enhancement expert and author, Sean Douglas has been through almost everything. He conducts online coaching and one-on-one workshops on mental, physical, social, emotional, and spiritual resilience skills that empowers people. Sean always says that you need to live your brand by living out your values, because your values are your brand. He shares some tools you can use to live an epic life. Sean advises that you write down the top five values and figure out the “why” behind each of them, what and how you would feel after accomplishing them. Values are the internal motivation, the internal compass. Once you have a value and you have a “why,” that’s the time you need to wrap a goal around it because values are where you want to be in life, and goals are just accomplishments along the way.

Listen to the podcast here:

How to Live Your Brand with Sean Douglas

I have with me Sean Douglas. He is a US Air Force Veteran, Master Resilience Implementer, TEDx Speaker, international radio show hosts, performance enhancement expert, and an author. He inspires and motivates you to live your brand, so you can grow personally and professionally. Millennials to 50-year old professionals hire Sean to teach them mental, physical, social, emotional, spiritual resilience skills that empower them to withstand, recover, and grow through adversity, stress, and life changing demands in a highly interactive and engaging environment. He uses online coaching sessions and also face-to-face workshops. I want you to know that Sean equips people with the tools necessary to live epic lives. He leaves people better equipped to manage change effectively. He’s “why” is Sean is a suicide survivor and he shares his powerful testimony globally. I am so glad to be with you, Sean. Welcome to Heartrepreneur Radio.

Thank you so much for having me. I am completely honored.

I’m so excited to be with you. You have done all kinds of things and you’re living your own life in your own terms in your way. Why live your brand? How did that come to be?

I always tell people that you need to live out your values. If you go back 30 days and look at the money that you spend on, and you tell me that you value family, but your money is spent on car parts, then your goals and values are not lining up. If you tell me that honesty is one of your values, but you lie to everybody, you’re not living out your values. Your values is your brand. My brand is The Success Corps where I unlock people’s potential and elevate their life. I live that out by doing it, but I also live out my values of family, honesty, love, relationships. I live my values every day. Somebody can say, “I don’t know if he’s honest or not. I don’t know if he really values his family.”If you want to see what people value, look back in your calendar for 30 days and look back at your bank account for 30 days because time and money are two things that people will willingly never give up.

I love what you said with the calendar and the bank account. That’s so relevant. I had a client tell me that she’s all about focusing on her relationships and improving her relationships. I said, “How much time have you spent in the last two weeks in your relationships?” The answer was, “None.” I’m going to make sure she listens to this interview. It’s great because it’s honest advice. It’s true advice. It’s simple advice and yet, it’s really important. I could talk about, “I want to get in shape.”If you say to me, “What’s your calendar look like and what’s your bank account look like? Are you spending money and time on that?” That is awesome. What do you find is the number one thing that might be the thing that’s blocking people or keeping people stuck from living this epic life that you talk about?

Change. People have to change because we get so comfortable. We get so comfortable living our life. It’s fun to dream about the million dollars, until the million dollars happens. Now, you’re like, “What do I do now?” It was fun to dream about like, “I’ll on the beach and I’ll be doing this.” Here you go. Here’s your money, let’s do it, and people freak out, just like the TEDx Talk. It’s fun to dream about being on that stage until they say, “You’re accepted. Go speak.” You’re like, “Oh, crap.” You’ve got to deliver and people are so afraid of failure. It is so fun to fail because there’s so much learning that goes on inside of failure.

[Tweet “It is so fun to fail because there’s so much learning that goes on inside of failure. “]

Sometimes, like, “I want to fail right now,” because it’s such a learning atmosphere and learning environment that if I was to fail at something, I’m like, “What in the world happened?” I don’t move away from failure. I fail forward in a sense that if I fail at something I’m like, “What in the heck happened?” and I try to figure it out. One I figure it out, I’m like, “Don’t do that again.” I literally learn from my mistakes. I’m like a fourteen-year old teenager. I learn from my mistakes, so that’s the number one reason. People are so comfortable living their life or they don’t think that they could do it, and they’re afraid to fail.

I resonate with all of that. A lot of people talk a good game and when it comes down to it, the word comfortable resonates like, “I do want to change. I want to do this. I want to get out of my corporate job,” and you see them stay the same. The fear of change and the fear of failure, and I absolutely dig what you said, “Failure is fun.” In retrospect, so much in my life that has gone whacko is like, “That is so awesome. I learned so much from that and that made my life experience so much better.”Failure is fun, stop fearing failure, fail forward. I have to get into a little bit about your story, your why. It’s so important and I know it’s a message that people need to hear. Would you be willing to share?

Christmas Eve of 2008, my wife and kids left. We were married about a year and I was getting removed from the military. I was active duty military. I couldn’t stop drinking. I had these self-defeating behaviors. I didn’t think I was good enough. I wasn’t feeling loved. I wasn’t feeling valued. I always had an idea in my mind that I’m going to create something that’s going to change humanity. I always had that thinking, but I never knew what it was. I always felt like I was chasing something. I was chasing it in a bottle. I was chasing it through relationships. I was chasing it through so many different things, but I never felt fulfilled. I kept on drinking and I had things that I had dealt with or that I didn’t deal with from my childhood and domestic violence and stuff that I grew up with. It all boiled over. I learned how to put a mask on. I learned how to fake it until you make it. I’d walk around with a smile on my face, but I’m burning inside. I’m so conflicted and torn up and I don’t know what to do with my life. I didn’t have a “why”, I didn’t have purpose. I was just going day-to-day, living paycheck-to-paycheck.

Christmas Eve of 2008, the wife and kids are gone. It’s usually our most favorite holiday. I decided, “I’m going to end it.” I was obliterated drinking Jack Daniels. I had a loaded 9mm in one hand and a bottle of Jack Daniels in the other, sitting on my floor, propped up against my bed. I’m looking in the mirror, I’m like, “How did it come to this? What happened?” People knew the road that I was heading down, and we know that Christmas and New Year’s is like the worst holidays for loneliness. People were calling me and trying to reach me. I ended up getting a phone call and unloaded, “This is what I’m dealing with and I’m going to end it. I’m just done. I’ve already made peace with it.” A couple days prior to that, I’m willing to God, who I didn’t believe in like, “Please do not let me wake up. Just kill me in my sleep. I cannot face another day.” I felt like I was dreading having to wake up the next day. I don’t want to wake up. Can I go to bed and never wake up? That’s what I was feeling.

Like all pseudo happy endings, people reached out. I was getting help from the chaplains, who I did not believe in. I was getting help from therapists, who helped me deal with the things that I did not deal with from my childhood and helped me get sober. About seven months later, my Commander’s like, “You have a powerful testimony. You haven’t drank. You changed your life around. You’re helping others to quit smoking, quite drinking. You’re volunteering in a community. You have a powerful testimony. You should become a Drill Instructor. Go be a Drill Instructor for basic training.” I did.

HPR 079 | Live Your Brand
Live Your Brand: Goals are just accomplishments along the way. Goals are just dreams with a deadline.

I had the testimony and then I learned, while I was a drill instructor, how to become a speaker and how to become a trainer. I learned skills on how to deliver my testimony. Then I became a Resilience Implementer in 2014. I have a platform and a radio show that gives me an opportunity to tell other people stories. I look back on 2009 and said, “I went through that tragedy. I had a testimony. I then learned how to tell my testimony. I then had a platform to tell my testimony and everything worked out for a reason.”

Thank you for sharing. There are moments like this in many people’s lives and the beauty of it is thank goodness you’re here and thank goodness that you now can help so many other people. By sharing your story helps other people. I feel very empowered by it. Thank you for being so vulnerable and sharing. I want to bring you a little scenario and play with you if we could? I have a client who’s been talking about quitting her job, to the point of like ad nauseam, and doesn’t move and doesn’t change and talks about it and talks about it. If you were dealing with her, what kind of tools might you help her with to live an epic life?

One of the things that I would drill down is write down her top five values, what she values the most, and then figure out the why. Why do you value those? If you tell me that you value your family, why do you value family? People value money. You need money to pay bills and live, but what is your “why” behind it? You’d be surprised. Sexual assault advocates sometimes have been sexually assaulted, that’s why they become rape advocates. I’m a suicide awareness trainer because I have experience with it. A lot of what people do is not only a learned behavior, but it is also because of their environment. I would write down the top five values, figure out what those are, and then put it “why” behind it. One of the greatest all-time questions that people ask is, “How would you feel if you’re accomplished?” That’s what that is, that’s values. Values are that internal motivation, the internal compass. Values are where you want to be in life. Goals are just accomplishments along the way. Goals are just dreams of the deadline, that’s all they are. You have to write the values of what you value. If you don’t value anything, then what are we doing?

We’re just going through life and following the motions. I would recommend for the audience that everyone do this. I’m going to do this myself. Write down your top five values, write down the “why” behind why you value them, and remember what Sean said because it’s so true. If you just have goals, they’re dreams with deadlines. It’s so critical, this whole piece on values. A lot of people talk about goals and they talk about achieving and accomplishments, and they forget to talk about the values piece. Thank you for bringing that here.

That’s the biggest piece. In about four or five days, people are going to start writing down on bar napkins their New Year’s resolutions. January 1st to January 4th, Gold’s Gym loves it. From January 5th to January 9th, Krispy Kreme and Dunkin Donuts sales sky rocket because they just give up, but why? Because it’s hard. Yes, it’s hard, but why? You didn’t put a value behind it. You didn’t put a why behind it. My value is health and longevity. Why? Because I want to live to see my kids get married, that’s why. If you have a value and you have a “why”, you need to wrap a goal around it. I’m going to lose 10 pounds in a month because I value health. Whatever your value is, wrap a goal around it. I value money. What’s your goal? I need to make X amount of dollars, then we’re going to do this, but you have to have a why. You have to have the value first.

[Tweet “Wrap your goal around the value. “]

You said, “Wrap your goal around the value.” Sean, I know people are going to want to connect with you. How can they find out more, live your brand, where do they need to go to connect with you?

I’m all over Facebook and LinkedIn. My website is I’m all over on Facebook. You can look me up on or @TheSuccessCorps. My radio show is all over the place in LinkedIn. I’m not hard to find. I’d love to connect with anybody.

I highly recommend you do connect with Sean. I believe he has so much to share and we’ve only gotten into not even the tip of the iceberg. Sean, thank you so much for joining me on Heartrepreneur Radio.

This has been amazing. Thank you so much for the opportunity.

You’re welcome.

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About Sean Douglas

HPR 079 | Live Your Brand

TEDx Speaker, Master Resilience Implementer, International Radio Show Host, Performance Enhancement Expert, Author

I inspire and motivate you to “Live Your Brand” so you can grow personally and professionally.  I offer life transformation skills and business strategy to Millennials up to 50-year-old Professionals , Military Veterans, emerging Speakers and Entrepreneurs that will unlock your true potential and elevate you to new heights in their personal and professional lives in a highly interactive and engaging environment, utilizing online mentoring sessions and face face to face workshops.  I equip people with the tools necessary to live EPIC lives, and leave people better equipped to manage change effectively.  My WHY is that I’m a suicide survivor who hit rock bottom and has seen firsthand what that path leads to, and now I share my powerful testimony globally.

I am a United States Air Force Veteran.  I enlisted in the Air Force in 2001 right after 9/11, been deployed to multiple locations overseas, and have performed a multitude of duties all over the world.  I spent four years as a Drill Instructor in Air Force Basic Training where I developed over 600 men and women into military leaders.  In 2010, I was awarded the Rookie Instructor of the Year Award for being the best Drill Instructor of all new Instructors.  Throughout my 17 year career, I have earned the The Armed Forces Expeditionary Service Medal, National Defense Service Medal, Air Force Outstanding Unit Award with Valor, and the Air Force Commendation Medal.

I was at one time an alcoholic, almost losing my military career and my family.  On St. Patrick’s Day 2007, my house burned down after throwing a very large party that spiraled out of control.  I was left alone in the ashes by those who I thought were my friends..  The only person left standing with me would later become my wife.  We were married July 2007, and in December of 2008, we had filed for divorce and called it quits.  Having failed at marriage and not feeling accepted by anyone, I tried took my own life.  Because of my excessive drinking and negative thinking, I felt unloved and of no value.  I sat on my bedroom floor in an empty house where my family used to be, and put a gun in my mouth.  It was in this moment that I had given up.  With the help of my military family, Chaplains, and close family members, I have since recovered and turned to God for healing.  Through my Faith, I help others before they travel down that dark road.

In 2009, after receiving treatment, I was recommended to become an Air Force Drill Instructor, a Military Training Instructor (MTI).  It was here that an unknown passion was unlocked.  I fell in love with speaking, training, mentoring, and I found my purpose for life.  After four years, I learned how to tell my story.  In 2014, I became a Master Resilience Trainer for the U.S. Air Force and it’s where I gained a platform to tell my testimony.  I wrote my first book in 2016, titled, “Decisions: The Power To Overcome Self-Defeating Behaviors.”  In 2017, I started my online radio show, Life Transformation Radio.  It has become my platform for transformation and to inspire the listeners to take MASSIVE in their life to live their dreams.

My love for helping others achieve their dreams and instilling in them that extra motivation to finish strong is at the forefront of every speech and presentation I deliver.  I give a personal GUARANTEE that the audience will leave motivated, fulfilled, and with a refreshed attitude.  My main goal is to have a positive impact difference in the lives of everyone I meet, to help stop self-defeating behaviors, and to inspire change and transformation in their lives.   My interactive training develops the participants’ skills in the Mental, Physical, Social, and Spiritual domains of Resilience which empowers them to withstand, recover, and grow through adversity, stress, and life’s changing demands.

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