You Can’t Afford NOT To…
What is the ONE thing that you must invest in for your business? Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Yes, you must invest in marketing.
A client of mine told me before we met he invested in “cheap marketing companies” who said they could get him clients with their affordable marketing services. He told me that what he got was no results and he had given up on trying to market his business with an agency or with a marketing company. When we met I told him you don’t need an agency or company to promote your business on your behalf. You must learn cheap marketing techniques that are proven to work. I explained that with my business mentoring I teach my clients affordable marketing that gets them results.
It is essential that a business owner knows how to market their own business and learn Guerrilla Marketing techniques that contain affordable marketing promotions. He was excited and ready to take control of his marketing by making an investment in business strategy and marketing mentoring for learning marketing. Small business marketing is the crux of Guerrilla Marketing and why I am a Master Certified Guerrilla Marketing Trainer and Coach and why I have co-authored Guerilla Marketing books with Jay Conrad Levinson (the Father of Guerrilla Marketing). How to learn marketing? Learning about marketing consists of direct marketing, consumer marketing, business to business marketing, relationship marketing, social media marketing, word-of-mouth marketing, viral marketing, web marketing and more.
Guerrilla Marketing is the marketing I prefer. If you aren’t familiar with this type of marketing the term was coined in 1984 by Jay Conrad Levinson in his book, Guerrilla Marketing. The purpose of Guerrilla Marketing is to provide nontraditional, low-cost or no-cost ways of marketing, promoting, advertising, and publicizing a business. It is often referred to as unconventional marketing as well. To me, it is the best form of marketing for smaller business owners who don’t have a lot of funds and who understand they need to use innovation to make money along with marketing dollars.
I mentor small business owners on marketing tactics that are nontraditional and low- or no-cost and that are proven to get results. Jay Conrad Levinson talked about Guerrilla Marketing being based on human psychology and as a clinical psychologist myself, this resonates. If we understand how people think and how they respond then we can market to them with certainty vs. guesswork. My focus matches Guerilla Marketing as I am concerned about my client family member’s profits and not just sales. I also focus on creating relationships with a target audience instead of being all things to all people. The three things you must focus your small business marketing on are: new referrals, more transactions from existing customers and larger transactions from existing customers. Imagination comes into play with Guerrilla Marketing as well.
Affordable web marketing and affordable off-line strategies combine together powerfully when you use Guerrilla Marketing in your small business. It’s time for you to know that marketing and innovation done right are what makes my client family members and now YOU, successful.