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BlogThere’s a Ton Of Money Sitting On The Table – Want Some?

7th July 20154

Stacks of One Hundred Dollar Bills.

Small business owners are looking to have their businesses be in higher demand. What they typically do when they want more customers or sales is to either use marketing hype, create false scarcity, exaggerate their products or service claims and put sales pressure on their customers.  It’s pretty typical for companies to panic when sales are down and to believe they are charging too much for their products or services and then to panic and rush into discounting their fees.

I’ll share the story of how this worked for a client of mine who believed his consulting services were priced too high.  He thought he had to reduce his rates and offer a special promotional discount. I told him to do something outrageous instead!

Want to Grow Your Bottom Line? Increase Your Prices!



  • Jackie

    12th August 2015 at 2:49 pm

    You already know my answer!! Great article. : )


    • Today's Coaching Expert

      12th August 2015 at 2:58 pm

      Glad to hear you enjoyed the article Jackie. I know you will take more money that is sitting on the table and you deserve to as you offer so much value to those you serve.


  • Pam

    21st August 2015 at 12:00 pm

    Very inspiring and useful information. Than you.


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