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Cost Leadership Strategy Example

Cost Leadership Strategy Example

Best Cost-Leadership Strategy Examples Cost-leadership does not mean selling inferior and poorly made products and services at the lowest prices. We have seen low-cost leaders with poor quality disappear quickly.  Think of the Yugo vehicle that sold in the United...

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Conduct A Social Media Audit For Your Business

Conduct A Social Media Audit For Your Business

How To Conduct A Social Media Marketing Audit Here are some easy steps that will step you through conducting a social media marketing audit for your business. The first step is to list all your social media accounts in one place.  I suggest you start a spreadsheet of...

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Customer Retention Strategies You Can Count On

Customer Retention Strategies You Can Count On

Top Customer Retention Strategies I noticed a few companies that I follow on Facebook who are always seeking more business.  I also noticed they had a lot of complaints on Facebook and they were clearly not retaining their customers.  If you don't focus on serving...

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Entrepreneurs Ask: What Is Cost Leadership Strategy

Entrepreneurs Ask: What Is Cost Leadership Strategy

Inquiring Minds Want To Know... I was hosting an event last week and the question of cost leadership came up. Let me make cost leadership super simple in this article. It is a decision every business owner must look at as they determine their overall business...

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Follow Up On Comcast Poor Customer Service

Follow Up On Comcast Poor Customer Service

Comcast And Customer Service About a year ago or so all of my televisions in my home stopped working and went black the exact same day. When Comcast first sent out their person to check he told me all the televisions were bad.  I didn't buy that. 3 televisions (some...

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The Guide To Personal Selling

The Guide To Personal Selling

Personal Selling For The Business Owner I am often asked, "What is personal selling?".  While people know they need to sell to make money they don't understand how to use personal selling with a sales force or by themselves to sell a product or service to a prospect....

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Differentiation Strategy: Your Competitive Advantage

Differentiation Strategy: Your Competitive Advantage

Types of Competitive Advantage Every company needs a strategy to determine where they want their business to go and a way to get there. Most companies base their strategy on competitive advantage. While there are numerous differentiation strategies that make a company...

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What Does C Level Executive Mean? Quick Answer

What Does C Level Executive Mean? Quick Answer

Understanding C Level Talk I know that jargon can be confusing. Let me clear up some jargon that is popular in corporations. C-Level executives are "Chief" officers of companies. They hold higher positions than the Vice Presidents of the companies, typically. C-Level...

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Conquering Fear Of Business Success

Conquering Fear Of Business Success

What If Your Subconscious Fear Of Success Is Holding You Back? Have you ever thought that maybe you aren't successful in business because you might actually have a fear of being successful?  You might not even be aware of this fear consciously. We all have fears in...

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