Public speaking is not something that comes naturally to everyone. Many people are intimidated by the thought of speaking in front of a large audience. The fear might be rooted in the fact that they don’t know what to say in a speaking engagement. Additionally, knowing how to get an invitation for public speaking and making the most out of it can be challenging. However, even though public speaking is a skill many people struggle with, it can be learned and improved over time.
Join the conversation with your host Terri Levine as she shares a 4-step simple guide to effective public speaking. She discusses how to choose a topic that suits your audience and gives tips on how to get booked for more speaking engagements.
Key Highlights From The Episode:
[0:30] Episode introduction
[1:18] The 4-step simple guide to effective public speaking
[1:22] Step #1 Make a list of all of the organizations, groups, and businesses where you
would like to give talks online and, or offline
[2:08] Step #2 Connect with the person who is in charge of the speaking engagement
[2:25] How to choose a topic that suits your audience
[3:25] Step #3 Make the most of your opportunity by providing a handout
[3:53] Step #4 Extend your hand to present a low or no-risk offer
[5:04] Tip on how to get booked for more speaking engagements
- When connecting with the person in charge of the speaking engagement, it’s recommended to do that by phone, not by email, which doesn’t have high deliverability. [2:10]
- Make the most of your public speaking opportunity by having handouts that can be given to the attendees. Additionally, during your talk, focus on solving the audience’s problem [3:25]
- When presenting a low to no-risk offer, make it without a pitch, without closing, and without manipulating. [4:07]
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Hello, and welcome back to The Modern Coaching Method Podcast. I’m your host, Dr. Terri Levine. Oh, today we’re going to talk about how to make the most of you giving a talk. And this is a really, really important way for you to get new client family members and prospects. And I will tell you that I’ve been using this in my business for, I don’t know, 40-something years. It’s incredibly profitable, and my client family members use this strategy as well. So, what I am going to do is kind of go through how to get an invitation for you to be able to give a talk, how to make the most of it, even what to say. And if you have a fear of public speaking, I’m going to talk a little bit about that.
So, let’s take it step by step, what is the very first step? I want you to make a list of all of the organizations, groups, businesses, where you’d like to give talks online, and, or offline. It can be generated by looking at websites, looking at conferences, summits, groups that are having meetings, meetups, Facebook communities, LinkedIn communities, any method you can creatively think of. Once you have a list, that’s your first action — don’t forget, here at the modern coaching method, short and sweet, implement, take action, make more money — then you start contacting the groups and asking, “Who is the person in charge of speaking engagement?”
By the way, if it’s a business, that person, in my experience, is typically human resources. Step two, then you connect with the person who is in charge. Now, I recommend doing this by phone, not by email, which doesn’t have high deliverability. Make a quick call, and I also send a letter. I use snail mail, it really, really works. I notice what kind of topics they’re looking for, and I have a few topics in mind that I present to them that I could speak on, topics that I think they’d be interested in. As a point of interest, the topic is never going to be, like in my case, business consulting, or life coaching, or health consulting, whatever it is that you do, they’re going to be looking for a speaker who talks about a problem that the audience attending their events has, and they’re looking for you to come as a speaker to provide that solution.
So, just think about this, I don’t know, if you’re a chiropractor, maybe you want to give a speech on posture, just notice my own posture. So, think about what is the problem that that audience might have, and your talk is always going to be at the highest benefit to the audience. It’s not an infomercial, it’s not a pitch. Step three, so what do you do? You got there, you got books, online, or offline. And to make the most of your opportunity, you want to have some kind of a handout that can be given to folks that are attending, again, whether it’s virtual PDF, or whether it’s something you can physically hand out. And you want to truly, during your talk, solve a problem that your audience has solved the audience’s problem.
And then, extend your hand to present a lower no-risk offer. Are you reading my book, or have you ‘The Conversion Equation’? Because I cover how to do the low and no-risk offer, so you could model it right from the book. In any case, I recommend making it without a pitch, without closing, without manipulating. So, what I might do, and what I just did on a summit yesterday, and we have 127 responses, and for only 200 people there, so I simply extended an offer to have a seven-minute consultation with my team where we guaranteed we would solve their problem. Now, I know that we can do that in seven minutes, you might not have that offer, right?
So, all I did is I extended my hands at the end, and said, “If you’re interested in doing this, all you need to do now” — it was an online summit — “Is go fill out this form.” I sent them a link. For an event that is in person, I can send them over to a website or a web link, I can send them a number to text that automatically enrolls them in my free gift, and, or I can physically hand them a form that they turn back in to me. It’s a little antiquated, I don’t typically do that. A little hint here for the end of your talk. I always end my talks by asking this question, “Did my talk create value? If yes, raise your hand. If you know anyone who is looking to book a speaker like me, I would be honored to have that connection.” That’s how I get booked on a lot more speaking engagements. Now, one last tip, if you have not listened to episodes 31, 32, and 33 that cover your coaching journey, they’re essential. Subscribe to The Modern Coaching Method, and then, go listen to 31, 32, and 33. And, by the way, go implement what I taught. Bye now.