Creating effective lead magnets is essential for businesses focusing on attracting more qualified prospects and building their customer base.
A lead magnet serves as a no-risk offer to your target audience in exchange for their contact information. It should provide the target audience with high-value education and training, establishing you as an authority in your field while fostering trust and credibility.
In this insightful episode, Dr. Terri Levine discusses the tips for creating powerful and effective lead magnets. Moreover, she shares how to create unique lead magnets using the four steps in The Conversion Equation.
Key Highlights From The Episode:
[0:45] Today’s topic; Creating a lead magnet
[1:16] What’s the purpose of a lead magnet?
[1:47] Tips for creating powerful and effective lead magnets
[2:18] How to create a unique lead magnet using the four steps in The Conversion Equation
[4:12] Get help with creating your lead magnet; https://web.facebook.com/groups/1024921757544017?_rdc=1&_rdr
Golden Nuggets:
- The purpose of a lead magnet is to offer your target audience a no-risk offer in exchange for their contact information. [1:16]
- You create a lead magnet after researching the challenge or problem your target audience already wants to be solved. [1:48]
- Your lead magnet should not be a sales pitch in disguise. It should be high-value education and training. [3:18]
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Full Transcript:
Hey there, welcome back here, it’s Dr. Terri Levine at Digital Marketing for Coaches & Consultants wearing my computer glasses. I show up the way that I am transparent and authentic with you. Now today, I want to talk about creating a lead magnet that’s really going to work for you and your business so that you can get a conveyor belt of qualified prospects, which I’m guessing is something you might want. So, the first thing you need to know with your lead magnet is that you truly have to grab the attention of your audience really fast, and yet, when client family members come on board, I ask to see their lead magnets, most of them aren’t working.
So, I’m going to give you some tips that I give them that fixes this. First of all, understand that the purpose of a lead magnet is to offer your exact target audience something that has absolutely no risk for them. And, in exchange for them getting this thing that they really want, totally for free, no risk, they’re going to give you their contact information. And this does work if the lead magnet is done correctly. So, let me tell you what is working in my business and the business that my client family members so you can model it.
First of all, you create a lead magnet after you research the challenge or problem that your target audience already wants to have solved, which means they’re already seeking answers for something and you’re simply going to provide a lead magnet that gives them those answers, not what you think you want to do a lead magnet on, what your audience wants. Then, your lead magnet must stand out in your niche. It must not be like anyone else’s, it must be very unique, and very, very different. If you haven’t read my best-selling book ‘The Conversion Equation,’ I highly recommend that you do, and the why behind that is I teach this formula in-depth in the book and give you sample headlines.
I teach you how to write hooks, how to do hooks, how to interrupt your target audience. And you really do need to understand how to write the right headline and how to create a hook. After you do that, the second part of the conversion equation formula is you’ve interrupted with your headline, now you do a subhead that engages your audience and keeps them reading or absorbing your content, whatever this lead magnet is, and it shows them that you actually know how to help them overcome their challenge and that you understand them. The next step, I guess you should say next step, is that you go ahead in the third step of the conversion equation… Is that after you have interrupted, after you’ve engaged, the third step is that you educate your audience.
So, your lead magnet must not be a sales pitch in disguise, which lots of them are, it must actually be very high-value education training and of high savviness. And then, you always end the lead magnet — fourth step at the conversion equation — with a call to action that is no or low risk. Now, let me just tell you what you can look forward to when you learn how to do this right and follow the formula I just taught you, get a copy of the book so you’ll understand it. This past weekend, one of my client family members had 619 downloads of her lead magnet that we created following this formula.
I personally had over 16,000. I think I had 16,789 downloads in the past 15 days. If you do it wrong, well, you probably know the results you’re already getting. So, it’s time to get to work, time to get it done. By the way, if you want help with this, it is something that I do and that I do help others with, just reach out to me and connect with me in the Facebook group, and I’ll be happy to help you. Heartrepreneurs with Terri Levine is our Facebook group, and I’m always there and happy to help you. All right, go create the right lead magnet. I’ll see you in the next episode.
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