In this exciting episode, Dr. Terri Levine unveils the steps to creating a valuable course or program that resonates with your target audience.
She underlines the significance of choosing a niche you are genuinely passionate about. When you have a true affinity for your selected niche, creating engaging content that captivates your target audience becomes effortless.
Additionally, it is crucial to comprehend your potential customers and their actual needs. This way, you can craft a course that tackles the real concerns of your audience.
Tune in and transform your approach to creating an exceptional course or program.
Key Highlights From The Episode:
[00:04] Introduction to the show
[00:21] How to quickly and easily create a valuable course or program for your target audience
[00:28] Step #1 Choose a niche
[00:54] Step #2 Research your market
[01:29] Step #3 Develop an offer
[01:57] Step #4 Promote your offer
[02:22] Step #5 Measure your results
Golden Nuggets:
- When selecting a niche for your course or program, ensure you have an affinity and passion to serve that niche [00:34]
- When creating a valuable course or program for your target audience, understand your potential customers and their actual needs [01:06]
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Full Transcript:
Hello, and welcome. I’m Dr. Terri Levine, and welcome back to the podcast. If it’s your first time here, be sure to share the podcast around and we would love your five-star reviews. We’re here with Digital Marketing for Coaches & Consultants. And today, I’m going to talk to you about how to very quickly and easily create a valuable course or program for your target audience. Step number one is to choose a niche. So, before we can start filling any programs, we have to make sure that, number one, it’s a niche that we’re aligned with.
We know people in that niche, we have an affinity with that niche, we’re part of that niche, and we also have a passion to serve that niche. And that then helps you create content that will be engaging, and that will truly be tailored to your target audience. Step number two is to research your market before you just go rushing out there and put your course or program out there. Once you have chosen your niche, then you have to do some research into the market. You truly have to have a better understanding of your potential customers and what their actual needs are.
Look for trends, read customer reviews, ask questions in forums, and get a better understanding of your audience, and what kind of help they’re actually looking for, and what the current state of the industry even is. Step number three, develop an offer. Now that you’ve done your research, you have your niche, now it’s time to start developing the right offer that is actually going to match your target audience needs. Consider creating your course, your program, your service, whatever it is, that will provide your target audience with the right information and the right support so that they actually do hit their goals.
Step number four, finally you’re ready to promote your offer. Once you’ve created your offer, now you want to share it all over social media. You want to write blog posts. You maybe want to do guest blogs for other people. You want to reach out to influencers and truly have people help spread the word. It could be affiliates, JV partners as well. The final step, step number five, is, of course, to measure your results. As you start to promote your offer, you have to be very careful about measuring the results using the right tools, like we do here at Heartrepreneur agency, to track your website traffic, your conversions, and, of course, your sales so that you can constantly be adjusting your strategy to accomplish better and better results.
If you haven’t had a chat with us yet, we’ll be happy to take a look at your website, your blog, your course offering, and to give you our help and advice all for free. There’s a link here, feel free to contact us. We are truly here to help you. Tune in next time here at Digital Marketing for Coaches & Consultants.
