Would you rather settle for realistic goals or pursue ambitious dreams like a three-day work week, frequent international travel, or funding missions and taking multiple vacations? Achieving these ambitious dreams requires letting go of SMART goals.
In this episode, Dr. Terri Levine explains why ditching SMART goals can pave the way to true success. Listen to learn more.
Key Highlights From The Episode:
[00:49] Introduction: Going beyond SMART goals
[02:11] What happens when you achieve an attainable goal?
[02:48] Forget the SMART goals
[04:29] Share your next big goal
Golden Nuggets:
- “Rather than focusing on attainable and realistic goals, savvy entrepreneurs understand that incredible success comes from setting lofty goals.” -Dr. Terri Levine [02:47]
- “You can’t simply declare wild goals and expect the universe to hand them to you. That’s why stepping away from SMART goals is a smart move.” -Dr. Terri Levine [03:34]
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Full Transcript:
Hey there, welcome to Live Well, Earn Well. I’m Dr. Terri, your host. And today, I want to really talk to you about going beyond SMART goals. If you’re an entrepreneur, you really want to pay attention here. There’s one thing that we all know about goals, they need to be SMART. We’ve all heard that, we’ve been told this for years and years, and the only thing that people say matters is that your goals are specific, measurable, attainable, realistic, and timely. SMART.
Yeah? Okay. I think that looks absolutely great on paper. Clearly, it’s very, very easy to remember. It doesn’t go far enough for you, for me, for people who want to achieve really big things. So, I want you to think about it. Do you want to be stuck in attainable and realistic goals when what you’re really dreaming about might be something like, I don’t know, a three-day work week, frequent international travel, enough money to fund a mission, or a trip, or two, or three vacations? It seems pretty clear to me that those safe, SMART goals are not going to get you there.
In fact, in my experience, it’s even worse than simply not going to get you there. I want to give you the bad news, and I’ll give you the good news, these SMART goals may actively be holding you back. So, I want you to consider what happens when you set an attainable goal. So, let’s say you set an attainable goal of earning 10% more than you did last year. So, maybe you’ll work 10% more. Maybe you’ll spend 10% more on ads or product creation. Maybe you’ll reach out to 10% more clients.
You’re likely to earn about 10% more, right? “Not bad,” you say, “That was my goal.” Did that 10% really inspire you to work harder or did it create a subconscious ceiling on your earning potential that you’re unable to break through? Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs, like you, know that the key to incredible success lies in creating lofty goals. Goals that feel a bit out of reach, maybe even creating unattainable. They don’t strive to earn 10% more than last year, they might want 50%, even 100% more. They actually stretch themselves.
They find new and better ways to do things. So, they don’t have to work twice as hard, they remain open to the possibility of doing so. In the short term, might have to work a little bit harder when necessary. And, of course, you cannot simply declare some crazy goals and expect the universe to just hand them over to you, and that is exactly why putting aside those SMART goals is actually so smart. When you shun the attainable in favor of, “Holy cow, how will I ever do that?” That is the goal that will allow you to push yourself beyond those self-imposed limits, and literally, reach for the stars. Sure, you might not double your income, however, you’re guaranteed to do way better than a mere 10% increase.
So, today at Live Well, Earn Well, I encourage you to push your boundaries. Set big, audacious goals Even if you fail, you’ll be much further ahead than those SMART goals would leave you. I want to know what your next big goal is. Tell me about it. There is a link. Tell me about it, I am definitely curious. Thank you for tuning in to Live Well, Earn Well. Subscribe, we love your reviews, and I’ll see you next time here at Live Well, Earn Well.
