In today’s increasingly crowded market of coaching and consulting, staying ahead of the curve with the latest strategies is essential for success.
In this captivating episode, Dr. Terri Levine, a renowned marketing expert, highlights nine key strategies every coach and consultant needs to thrive in today’s competitive landscape.
From building a strong brand identity to monitoring your digital marketing matrix, she explores the key ingredients that will empower you on your coaching or consulting journey. Ready to elevate your digital marketing strategy?
Key Highlights From The Episode:
[00:51] Today’s theme: The essential digital marketing strategies you need as a coach or consultant.
[01:55] #1 Develop a strong brand identity
[02:10] #2 Create a professional website that showcases your coaching services
[02:31] #3 Create and share high-quality content
[02:57] #4 Use social media
[03:10] #5 Use emails
[03:23] #6 Offer free resources
[03:39] #7 Use paid advertising
[03:54] #8 Incorporate video marketing
[04:07] #9 Monitor your digital marketing matrix
Golden Nuggets:
- Your website should have clear calls to action to facilitate reverse marketing. [02:18]
- Social media is the primary means to establish connections with potential clients, share your content, and build your audience. [02:58]
- Paid advertising accelerates growth by targeting your specific audience. [03:39]
- Monitoring your digital marketing matrix helps you to make data-driven decisions for your future content. [04:07]
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Full Transcript:
Hey there, it’s Dr. Terri Levine. Welcome to Digital Marketing for Coaches & Consultants. Today, we’re going to talk about coaching in the digital age, and we’re going to explore the world of digital marketing and how it can literally help you grow your coaching business. So, in this episode, we’re going to dive into the essential digital marketing strategies that you need as a coach, that will help you attract and then engage your prospective client family members. From social media to email marketing, we cover it all at Digital Marketing for Coaches & Consultants.
So, you’re in the right place. If you’re a coach ready to take your business to the next level, grab your headphones, let’s dive in. All right. Now, there has been a massive, massive shift towards digital marketing, and in 2021, it reached $389 billion. It’s a huge industry. So, there’s a massive shift towards digital marketing, and that’s why it’s really important for you to stay informed about the latest trends, the latest strategies, so that you can stand out in this increasingly crowded market of coaching and consulting.
So, if you’re actually ready to take your business to the next level, let me give you some tips. These are writer downers. The first one is you have to develop a very strong brand identity. You have to have consistent messaging along all of your social media channels; your email blogging, if you do that, podcasting if you do that also. Second, you need a website that’s a professional site that truly showcases your coaching services, and it must include clear calls to action. When you go to my website at heartrepreneur.com, you will see how we have clear calls to action, which is how we get hand raisers and reverse marketing every single day.
Number three, you want to create and you want to share high-quality content. It could be blog posts, it could be infographics, it could be videos. That’s how you establish yourself as an authority in your field, not by calling yourself an expert, or saying that you’re some kind of publicity person or famous. This is how you actually get that kind of attention. I think we’re in number five, you definitely want to use social media. That’s how you connect with potential client family members, that’s how you share your content, and that’s how you actually create value and build your audience, not through email lists anymore.
Number six, you do want to have email since I just mentioned it. You do want to keep top of mind with client family members. And not just promotional emails, emails with content and value. Number seven: Offer free resources. I give away some of my best stuff; webinars, and ebooks, and templates, and checklists. Give away your best stuff, and that’s how you build your social media following as well as that email list if you want. Number eight: You can use paid advertising; Google ads, Facebook ads, like digital marketing agency does, that gets you growth faster. It targets your exact specific target audience and it brings more eyeballs to your website.
Number nine: I highly recommend that you incorporate video marketing into your strategy because video content is the most popular content and is what helps you stand out. Number ten… What’s the last one I want to tell you? You’ve got to also monitor your digital marketing metrics. You have to understand what is your website traffic. We look at that every week here at Heartrepreneur. What are my email open rates? That way, you’re measuring your success. We even do this with our social media posts, which ones have the most shares, the most likes, the most comments?
Oh, do more of those. Which ones didn’t work so well? Don’t do more of those. So, as you’re analyzing all of this, you can make data-driven decisions for your future content. Tune in and stay tuned in here at Digital Marketing for Coaches & Consultants. Don’t forget; subscribe to the podcast to stay up on the latest digital marketing strategies for your coaching or consulting business. Dr. Terri Levine signing out. I’ll see you in the next episode.
