Content marketing is a strategic approach to digital marketing that focuses on creating relevant & high-quality content to attract and engage a target audience. It plays a crucial role in building strong relationships with a target audience.
In this episode, Dr. Terri Levine delves into content marketing and its vital role in growing your business. She outlines the key components of effective content marketing and highlights the common mistakes coaches and consultants make. Additionally, she shares five essential tips for successful content marketing.
Tune in for amazing insights!
Key Highlights From The Episode:
[00:33] Episode introduction
[01:01] What is content marketing, and why is it important for your business?
[02:02] 10 Things coaches & consultants do wrong in content marketing
[03:31] 5 Essential tips for successful content marketing
[03:36] #1 Build an email list
[04:25] #2 Leverage your existing relationships
[04:52] #3 Host networking events
[05:12] #4 Write and publish content
[06:16] #5 Use online groups
[06:40] Final words
- The best way to get a conveyor belt of qualified prospects is through content marketing [00:55]
- By using content marketing and talking to your targeted prospects, you begin to build relationships with them [01:28]
- After generating leads, focus on the value you can bring them, not what they can do for you [04:47]
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Hey there, it’s Dr. Terri Levine, welcome to Digital Marketing for Coaches & Consultants. I’m glad you’re tuned in to this podcast. Hope you’re sharing it, we love your five-star reviews. Okay, let’s get down to business, in fact, your business. I know that qualified prospects is the lifeblood of any business. I’m going to tell you, in my experience, the best way to get a conveyor belt of qualified prospects is through content marketing. Now, content marketing involves creating high-quality and relevant content, things like blog posts, and webinars, and podcasts, and challenges, and boot camps, and books, and check sheet, and templates, and ebooks.
And then, taking those things and promoting them on social media with SEO; search engine optimization, email marketing, as examples. Now, by using content marketing, and really talking to your targeted prospects, you’ll begin to build relationships with them. I’m not talking about chatbots and AI, I’m talking about you having engaging relationships using your brain and not AI, using your authentic voice and not AI. It’ll boost your visibility, and ultimately, bring you more qualified prospects, my client family members will tell you that. So, here’s the 10 things that I see many coaches and consultants doing incorrectly. First, they don’t research their prospects closely enough.
Second, they’re really not aligning their offer with what their prospects desire. Third, they’re not taking time to build really good relationships with prospects. Those DMs you get better ice cold; not a good way to build a relationship. Next, they’re not even properly qualifying leads, and instead, they’re attempting to close people without knowing if they’re the right people. Another mistake is relying way too heavily on automated campaigns and not personal contact. Another piece, and I just was talking to a client family member about this, is not segmenting their list of prospects so that they can give prospects more personalized messages and things that really truly interest them.
Another is not investing enough in creating relevant, high-quality content for projects and for prospects. I see a lot of things that look like somebody just slapped them up there. Number eight is using those spammy techniques, spammy emails, spammy DMs, you know, you get them every day too. The next is making too many cold calls or cold DMs, not having a way to actually warm up a qualified prospect. And the 10th one, and this we talk about all the time, is actually not doing enough follow-up. So, what are the five tips that I share with my client family members every day that helps them succeed? Well, number one is to build an email list.
Growing an email list of qualified prospects is a very powerful way to attract more qualified prospects to your business. Use an opt-in form everywhere. If you look at my website, heartrepreneur.com, you will see there’s an opt-in form. If you look at my landing page at ‘six figs in six months,’ there’s an opt-in form. If you look at my agency, heartrepreneuragency.com, they all have opt-in forms, they’re not static websites. And then, you use social media to attract subscribers to your site. And the best way to do that, in my experience, is also building that email list by networking directly with other professionals in your industry.
Tip number two is leveraging your existing relationships. Use the existing relationships you already have with clients, with prospects, with past clients, with any vendors, with colleagues, and other professionals, to find new leads. Ask for referrals, ask for introductions in your industry, and then, really focus on the value you can bring them, not what can they do for you. The third is to host networking events, it can be online, it could be offline. This is a great way to meet more people who could become qualified prospects. And you can promote your events on your website, on social media, and on lots of different channels so that you get more people in your network.
Four is to write and publish content, and I’ll say it again, I’m not talking about chatbots doing it for you or AI. You have a brain, use your brain. Look, AI can replace almost every single industry except for people who are in advising, consulting, mentoring, coaching. Why? Strategically, we have to use our brains. As soon as we stop using our brains, AI can replace us and that’s why so many people’s industries are being replaced. So, how do we do this? Write and publish content, create content. It’s a great way to attract your qualified prospects; speaking in your authentic voice, writing in your authentic voice, sharing information. I give away my best content, my best value offer free.
It’s on my website, it’s on my social media channels. I build relationships and I encourage engagement, I even reward engagement. And then, my last tip for you today is use online groups. Joining relevant online groups where your target audience hangs out can help you find qualified prospects, and then, allow you to nurture those relationships. So, participate in conversations. Freely share your knowledge, your experience, your expertise. Build trust with group members, don’t just ask them to jump in with you. All right. Gave you a lot of tips today, I want to know what you’re going to apply.
Again, subscribe to the show, we love your five-star reviews. Follow me all over social media and let’s connect heart to heart. See you next time.