Here we are in the 21st century and the world of business is struggling. Businesses must ask the question, “Do we do business in the same greedy, selfish way that has been done for year and years or do we move to a new model?” Businesses today are perceived as dishonest, exploitative and money-hungry. Companies are struggling to get ahead. Clearly, we need to shift the way we have been conducting business.
I believe what is needed is businesses becoming Heart-® based businesses. These are business that have evolved to grow a conscious culture, have a higher purpose than making profits and that are purpose driven to make a difference for all stakeholders.
What is the real purpose of your business? Of course, you want to make money. How does your business help the greater good and what type of contribution does it make to society? If your business doesn’t contribute to greater love and peace on the planet or help more people on the planet in some way that changes or improves the world, then really, ultimately what good is your business?
Heart-repreneur® businesses make profits yet they have a higher purpose beyond profits. They not only provide stellar products and services they are focused on their customer’s satisfaction, their employee’s happiness and their vendor partnerships. They want every stakeholder to win.
A Heart-repreneur® business has a higher purpose beyond maximizing profits and takes social responsibility very seriously.
In the book Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, authors Raj Sisodia, Jag Sheth and David Wolfe suggest that the best firms in today’s marketplace are those that deliver emotional, experiential and social value to all their stakeholders, from customers and partners to investors and society.
To me, these are principles embodied by Heart-repreneur® businesses.
If you are ready to do business consciously as a Heart-repreneur® we invite you to join the cause.