Thank you for being here.
It’s Terri Levine. Let’s get started today to maximize your personal and business results. Leading with your heart. Let me first ask, do you have a copy of my book Turbo Charge? How To Transform Your Business as a Heartrepreneur. If you don’t, I encourage you to get one. What I am going through today, you will get even more from the book. Here is why.
I didn’t just write a book. Every chapter has about 5 videos that normally I would charge you $500 for. Training that goes beyond what I wrote in the book. Here is some expert help and assistance today. One of the things I talk about in Turbo Charge is how you become a celebrity in your industry and also I teach you how to monetize all of your experience and talents and skills and all of your knowledge. What is a celebrity? Think about your own field and who you view as a celebrity. The person in your industry who is very successful who people look up and admire. Who has a lot of fans, not just Facebook fans, not just a following on Facebook, but truly people who are fanatical? You see Harley Davidson’s driving down the street. It’s very likely some of those drivers will have the Harley Davidson logo tattooed on them. That is how passionate they are about the brand. Apple phone people who are passionate about the phone wait outside for the new phone. Those are fans. Would you like to have more fans excited about you and your business and people who are really enthusiastic about who you are and what you stand for. That to me is becoming a celebrity in your field. So, take a moment and really think about what you’re clear and defined skills and expertise that you can teach to others. To be a celebrity in your field, not only are we going to leverage fans who become your prospects and get excited about you, gonna help you win clients.
Back to Turbo Charge. I want you to read the book. I want you to do even better. Get a copy for a friend. Get one for you and one for a friend and get a copy for someone you need to make amends with. I want to help position you as someone who people can feel there heart and get excited about their heart and goes above and beyond. Now, if you are a celebrity and you don’t have an audience or people who are following you, you wouldn’t be a celebrity. If your coach, consultant, speaker, trainer, author, advisor, whatever you might be, massage therapists, it doesn’t matter. If you don’t have an audience you can’t make money. Being a celebrity with no product or service makes no sense. We have to not only find new prospects, but we have to have those prospects raise their hands and say yes I want your products and we have to wow them so much that they become your raving fans. So, I like to do it this way. Position you as a celebrity. Create fans and then buyers. That’s really how it works today. Because this is how people function in our economic climate and with the internet. They do their homework before they spend any of their money. You know what, I agree. I do the same thing. So, how do you make someone a fan if they haven’t bought your products or services?
Let me say that if you come from a heartrepreneur point of view, which is I am going to lead and serve and I am going to invite people to share more about themselves. Yes, about themselves. Not about you telling them how great you are and how awesome your products and services are. Very importantly, getting to know people. To interact and having two-way communications with them is what opens up heart to heart heartrepreneur relationships. I want you to get more fans because I am positioning you as celebrity. I want you to truly show people you care. It has to be authentic. You can’t fake this. It has to be real. You also have to be transparent and willing to show a bit of the real you. You also have to be willing to create a movement. I am all about creating heartrepreneur. Heartrepreneur.com I am creating a movement of people and it’s authentic. Remember, if you haven’t read Turbo Charge. Its not about becoming a guru. People don’t want to work with gurus. They want to work with real people who they can make heart-based connections with who are givers not takers. Not takers. So, I want you to think about creating fans by giving away something of very high perceived value. What can you share? What can you give? What can you begin to open up relationships with? Let me make it clear. I don’t want you to run around to try to make your next sale. I want your next sale to come to you with hands raised. This is my technique of reverse marketing and reverse selling. This is when they come to you and say I am interested. So, what are some ways we get people to become fans?
First of all, they have to really see who you are. What you have accomplished. What you have done in the world and have to see some credible testimonials. Not from tooting your own horn either. It’s from true testimonials, case studies, endorsements, and some awards, proof that what you say you do actually makes a difference for people and people are talking about it. If you are not yet an author, you need to be. I am happy to help you to get a book out there. Yes, we can make it an Amazon best seller. The truth of the matter is you just have to publish. If you haven’t published your book yet, you want to be publishing in magazines and newspapers. You want to host a radio show. I can make that happen for you. Maybe you want to host a tv show. You can do that easily. You might be interviewed regularly. I can also help you get booked and get interviews. You want to be regularly mentioned, quoted and acknowledged in the media. You might want to be part of HARO. You might already be someone who has made a lot of money and people might want to follow or learn from you because of your money. Maybe you have impacted tons and tons of people. I don’t know what that is for you, but you have to have a few of these. A few of these so that you are relevant in your industry or important and you become the known celebrity in your industry. Let me make this really clear.
If we both have the same kind of a product or service like you can help people lose weight and so can I. We both do it. You sell yours for $997 and mine sells for $997. And maybe the products are really identical. You created a program of what they should eat. You customize it, with a recipe and workout booklet. And so do I. I will say this, I bet that I might be able to charge double what you charge. Maybe even triple. You might say why? That is ridiculous why can you charge more than me Terry? I am not more educated, I am not smarter or anything when it comes to losing weight. Here is the deal. I would make sure I had a ton of social proof. I would have endorsements, case studies, testimonials. I would have a bestselling book. I would be published in Self, Shape, Redbook and these are true things for me. I have more connections, email connections, social media. You know what, your product or service might be better than mine. It might be a million times better. But what’s really unfair is I will outsell you. I will make more money than you. I want you to have this really amazing competitive advantage. What you need to move to celebrity in your field and literally I am going to share a case study with you.
I have a client who was charged $697 for a webinar series. I said, let’s create a ton of really satisfied people, testimonials, endorsements, and create more value. Let’s go out now that we have all of that, let’s market it. For $5000, you heard me, $5000. When we went back out with the marketing collateral that elevated my client and made her literally, the leader in her field. Prospects came to her. She didn’t have to market to them. They raised their hands, reversed marketing, and we didn’t have to take them to one of those funnels. I can’t stand funnels. Here is what happened. She just had social proof, testimonials, endorsements, case studies and one story after the next. Because she had that, and people could see what she did and how she did it all this information she had to share, she was able to charge $5000 for her program not $697. I know sometimes people are like OMG, Terry that is so unfair. Really? Is it? I think it’s really fair. She did three things. She did three things. She came up with how am I going to be different than everybody else? She was willing to put a guarantee behind that and then she got case studies and proof and evidence. Then she went back out to the market and guess what? She became the known entity, the celebrity in her field. That is how it works.
I want you to take a moment and think how can I do something similar? One way to do it, I cover it in Turbo Charge. By the way, watch every video in Turbo Charge. OMG you will learn so much and be able to put so much right to use. You want to have influential people helping you build your celebrity. People have a following. I recommend you come up with 50 to 100 of these people. I keep this list on an excel spreadsheet and I print it out once a week and carry it with me. I break people up into buckets of where they go. I have people who have their own radio show, or tv shows, a large social media following, large email bases, large blogs, and I don’t go what’s in it for me? How can I get more of them? No, I say, what can I do to add value to these people? What can I personally do? So, to build your celebrity you want to start building a professional network of amazing contacts. I don’t care how small your circle is. When I started 20 years ago, I had 4 people. We now have 57,000 people. I thought about who were the important people? I went out and found them. I went out and I started to see how I can add value to them. Can I add an article to your website? Here is an idea for a blog post. Can I blog? That is what I did.
Joe Vitale, I would love to do a program for your people. Would you be willing to share it? Add value. Most people do this backwards. They work at the wrong way and what they actually do is they try to take from people. Give me give me give me. Make me a celebrity. Show me as the authority. So let’s digest this for just a moment. Breathe in and if anything, you are kind of fighting me going that’s not true or true for me or blah blah, let it go. You are here with me on Heartrepreneur® to follow my unique discovery. How to grow a business in an easy effortless way using your heart. Stop spending money on money and advertising. That is the philosophy.
So I want you to understand as I help you every week on this show, you are going to become a celebrity, you are going to be reaching millions for no or little cost. Today I want you just to look at what I have shared with you. It comes from page 31 in the paper back Turbo Charge. It starts with become the celebrity in your field. I want you to do me a favor. When you get to the end of that chapter even if you read it already. Its chapter 1, please watch those videos. That is what is going to move you forward. I want you to take one more moment with me. I want you to let go of anything that you are fighting or think will be difficult. Breathe in the easy effortless way you will be doing business as a Heartrepreneur. This is how you will become the celebrity in your field. You will net six figures plus. You will change your image, brand, advice and expertise. You will make more money when you have more influence. You will make more money when you are more of a credible expert and celebrity. You will make more money by having more exposure.
I am here to help you, literally, understand that people buy you. They don’t buy your product. They don’t buy your service. So step by step we are going to monetize who you are, what your skills and knowledge is and what your experiences are. That is how we maximize your personal and your business results. This is what it truly means to be a heartrepreneur. I want you to get excited, really excited as you listen to each and every podcast. Each and every radio episode. I want you to understand any activity that you have put off we are going to put on because it’s going to be easy, effortless, natural and authentic because now you are going to lead with your heart. A true heartreprenuer. Thank you for joining me. I will see you next time.