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HPR 56 | Market Domination

Heartrepreneur® Radio | Episode 56 | Seth Greene Interview

HPR 56 | Market Domination

 

Podcasting is the easiest, fastest, and cheapest way to get in front of an audience, build a targeted audience, build a following, and make yourself an authority in the niche. Seth Greene, founder of one of the fastest growing direct response marketing firms in the country called Market Domination LLC, says he has not yet found a business that podcasting couldn’t work in.

Most business owners, coaches, authors, consultants, and entrepreneurs are passionate about helping people. They want to do what they do and do a great job, but marketing isn’t their passion. Their business is their passion. Seth says folks hire them to grow the business so business owners can do what they do best and they do what we do best, which is getting them new customers, clients and patients. Seth talks about the biggest challenges most entrepreneurs encounter when trying to run their businesses and shares some resources they could take advantage of to help them with it.

Listen to the podcast here:
Market Domination with Seth Greene

I bring you some of the folks that I feel like you need to know them. I’ve known them and now I want to bring them into your world. I’m excited to have on Seth Greene. Seth is the author of seven bestselling marketing books and his latest book, Market Domination for Podcasting, is on the shelves at Barnes & Noble. I really recommend it. One of the things I do recommend as a marketing strategy and growth strategy is podcasting, so definitely pick up his book. Seth is also the cohost of the SharkPreneur Podcast with Shark Tank’s Kevin Harrington, who I had the pleasure of meeting. 

Check out SharkPreneur Podcast. I could go on and on about Seth. He’s been featured on Real Media, Inc. Magazine, CBS, Money Watch, CBS News, the LA Times, Boston Globe, Miami Herald, the number one morning radio show in New York City. He’s the Founder of one of the fastest growing direct response marketing firms in the country, MarketDominationLLC.com. You want to pay attention to what he’s doing and check out this direct response marketing firm that he has if you want to have more customers in your business appearing like magic. Thanks for being with me, Seth. 

It’s an honor to serve you and your audience.

You’re one of the people that I love following. You are one of the people that add so much value. You’re always doing something interesting and creative. I want to talk a little bit about why you feel podcasting is something that business owners need to take a look at?

I think podcasting is something that business owners need to take a look at because it is simply the easiest, fastest, and cheapest way to get in front of an audience, build a targeted audience, build a following, and make yourself an authority in a niche. I’ve done it. We’ve done it for 40 of our clients. It’s worked for all of them, and we have not yet found a business that it couldn’t work in.

What if somebody’s saying, “I don’t know how to interview people. I’ve never done this. Where do I find people?” What are some of the tips you might be able to give them?

HPR 56 | Market Domination
Market Domination for Podcasting: Secrets From the World’s Top Podcasters

I’m obviously shamelessly self-promoting the book, Market Domination for Podcasting, which is on the shelves at Barnes & Noble or you can get a free copy at MarketDominationLLC.com/Podcast. There’s a lot of awesome information is there that will serve a sneak peek. If somebody said they don’t know how to interview, for our done for you clients we produce the show for, we write them all their interview questions but I include a lot of them in the book.

I’ll give your audience three of my favorite most powerful questions now. The first question we always start with is how did you get started? Whoever you’re interviewing, how did they get started in whatever business that they’re in, because people love to talk about themselves and that will usually get them off and running and off to the races telling you their story.

One of my favorite questions is, “With all the success you’ve achieved, what’s your biggest challenge now?” We ask them what their biggest challenge is because that way that opens the door for a future relationship to go beyond the podcast because we want to later thank them for being on the show and then follow up and say, “I noticed you mentioned XYZ was a challenge. I have an idea about that. Is it okay if I share it with you? Do you want to jump on a quick call and talk about it?”

Now, because you lead with the podcast interview first, you promoted them first on the podcast. You didn’t come in trying to sell them something. They in essence are your new best friend and we’ll be happy to have a phone call with you to discuss your idea. One of our other favorite questions is, “What else do you want to share that I didn’t think to ask you?” That will always prompt them to come up with something out that wasn’t in the initial questions in the interview.

Those are great questions. I think it’s phenomenal to start off with, “How did you get started?” so you open the door that way. You said something that is a real gem and I want people to get it. When you asked about the, “What is your biggest challenge now” question, which is so brilliant certainly then you do want to follow up and that is a great question and wonderful door opener to begin a longer-term relationship. “What else do you want to share that I didn’t ask you?” Another great question. I hope that the audience is actually writing those down because those are brilliant. I’m going to actually ask you, what actually led you into going down the podcast route? How did you get to where you are?

I wish I could say I did it on purpose, it was accidental. My fifth book is called Cutting Edge Marketing Magic and I interviewed twelve or thirteen famous marketers with marquee clients, the ad agencies that do MTV or the NFL, or some amazing entrepreneurs and amazing marketers. I recorded those interviews. I had those interviews transcribed and then edited them and that was Cutting Edge Marketing Magic. That’s our interview book and that is the way I write so many books and the way we write books for all our clients is we interview people and then edit the interviews. I edit the interviews I put the book out.

As part of the book promotion process, everybody in the book promoted the book because they were in it, which is another one of our secret sauces that gets a lot of exposure. I was listening to podcasts at the time and I said, “These podcasts are basically audio interviews. I did thirteen audio interviews. I wonder if I air them once a week for thirteen weeks as a podcast, what would happen? I’ve got three months’ worth of content. If anything good happens, I could do some more interviews by the time those thirteen weeks are up.”

I aired it as a podcast for the heck of it. It was awful. I didn’t edit the audio at all, so there was all the intro of, “How’s it going? Thanks for doing this.” The person is saying, “Hang on, let me put my phone on hold.” All of that awful pre-show garbage was on there. I had no intro, outro, no bumpers, no ads, no nothing. It was a raw, unedited footage of our interviews and it took off. Despite the lousy quality of the audio and the lousy production value, people started listening to it because of the content. I said, “This is working. People are responding. I’m getting followers. I’m getting listeners. People are reaching out to me and saying they want to hire us because of something that was said during an interview. I should make this professional. Then we did it on purpose. We added cover art. We added customized art for every episode. We added intros, we added outdoors, we had music, we made it professional.

People love to talk about themselves. They will usually run off to the races telling you their story. Click To Tweet

Obviously, it’s taken off since then. We are past 300 episodes now. I would say when I was at about 280 episodes in was when Kevin Harrington said, “I want to do a podcast but I don’t want to do any work. You’ve already got a successful show. Can I join you on yours and are you willing to re-brand it around the two of us?” I said, “Yes, I am.” The direct response marketing show became the SharkPreneur show and that has obviously taken off because now Kevin cohosts the show with me. The show was great before, but we’ve obviously been able to interview some folks who are even higher up on the marketing or business celebrity food chain simply because of the draw of getting in front of Kevin. I wish I had done it on purpose. I wish I had done it sooner.

I loved the way you started that out. I never knew that the, the original ones were unedited. You’re so down to earth about how this all has come to be. At Market Domination, what exactly do you do in case any of our audience might actually want new customers, which I bet they do?

We changed your marketing and change your life. We grow your business so you can run it. Most business owners, most coaches, most authors, most consultants, most of the entrepreneurs who are following you, their passion is helping people. They want to do what they do and do a great job and marketing isn’t their passion, their business is their passion. Folks hire us to grow the business so they can do what they do best and we do what we do best, which is getting them new customers, clients and patients.

HPR 56 | Market Domination
Market Domination: Changing your marketing can change your life.

What is maybe one of the challenges that you see people have who are trying to run a business and trying to do marketing and don’t even like marketing? What’s the biggest challenge?

I would say the biggest marketing sin that I see is business as being boring. If your business looks like everybody else’s, if I could take your brochure and slap your competitor’s name and logo on it and everything else that is stated in the brochure is basically similar, then you’re boring. How do you then stand out from the crowd? How do you stand out from your competition? How is your prospect, patient or clients to know that they’re supposed to use you and that you’re actually better? I would say one of the biggest marketing sins I see as business is being boring. One of the biggest marketing challenges I see business owners facing is trying to keep up with it all.

There’s a new social network every couple of weeks. There’s a new app every day and they don’t know what they’re supposed to be doing and how they’re supposed to keep up with it all. They may do a little bit of everything. Maybe this week they’re focused on LinkedIn and next week, there are focused on Instagram and two weeks later they go to a seminar focusing on Snapchat or Instagram and they can’t keep up with it all. They don’t know what they’re doing because this isn’t what they do for a living and they haven’t put their 10,000 plus hours in to become an expert in this. They get overwhelmed and end up either doing a lot of little stuff, not very well or they don’t do anything.

The biggest marketing sin as a business is being boring. Click To Tweet

I think it’s absolutely true and it’s so good to hear that there is a resource that they can literally go about doing their business and running their business and don’t have to be doing the marketing. Definitely tell us the ways people can get in touch with you and what’s the best method of making a great connection in coming at heart to heart with you?

MarketDominationLLC.com is our website. Watch the trailer on there. It will tell you a little bit more about who we are, what we do and who we do it for. It’s a sneak peek. You’ll see some awesome testimonials. It gives me goose bumps every time I watched it from Russell Brunson and Alex Mendoza, Dan Kennedy, and Kevin, of course. You can grab a consultation they are and I’m happy to talk to you. We don’t charge anything for that, it’s just to learn about your business and see if you’re a good fit for us because not everybody is. You can go to MarketDominationLLC.com/Podcast and get a free download of the book.

You can go to MarketDominationLLC.com/SharkPreneur and listen to the show. The best way to make a heart-centered connection with me honestly is go grab a time slot. Go schedule a consultation and let’s talk about what your business is, who your business is for, what you want to do, how you want to get to the next level and what challenges you might be facing in communicating your message to the marketplace. If we can help you, we’ll tell you. If we can’t, we’ll tell you. We’ll send you something to someone else who can because we’re not a good fit for everybody.

I’m smiling at the amount of value that you crammed into. It’s amazing. I do recommend that everyone, go ahead and grab a consult. It’s so generous of Seth to offer this, grab it, take it. Seth, thank you so much for coming on and being my guest. I adore who you are in the world and the way that you’re serving.

It’s been a thrill to be here. It’s a pleasure as always, and I’m happy to serve everyone.

Thank you so much for tuning in to Heartrepreneur Radio.

Important Links:

HPR 56 | Market DominationSeth Greene is a Nationally Recognized Direct Response Marketing Expert. Seth Greene is the author of five best-selling marketing books, and his latest book, Market Domination for Podcasting hit Barnes & Noble in January 2017. He is the only person in history that Dan Kennedy has nominated for marketer of the year three years in a row. Seth has been featured on real media like CBS MoneyWatch, CBS news, Inc magazine, The LA Times, The Boston Globe, The Miami Herald, and the #1 morning radio show in New York City. Seth has shared the stage with Steve Forbes, John Mackey of Whole Foods, Dan Kennedy, Jeff Mask (Infusionsoft), Dave Dee, Darcy Juarez, Sam Bell, Dustin Matthews, Dave VanHose, Perry Marshall, Brad Martineau, and many other luminaries. Seth has been written about in three best-selling business books, the top industry trade journals, and in Dan Kennedy’s NO BS Newsletter. Mike Koenig’s put him in his launch videos as one of his all-stars. He represents everyone from local bricks and mortar businesses to 4 Fortune 500 companies. Seth is the founder of one of the fastest growing direct response marketing firms in the country, www.MarketDominationLLC.com, that will make new customers appear for your business like magic!

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