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HPR 59 | Talk Show Magic

Heartrepreneur® Radio | Episode 59 | Bringing Out The Talk Show Magic with Raven Blair Davis

HPR 59 | Talk Show Magic

 

Being a talk show host is powerful because it gives you an opportunity to get your hearts out and put your message out into the world. These days, you no longer have to wait for permission to be able to be a speaker or an author, to be able to stand out and be heard. Talk show maven Raven Blair Davis is passionate about interviews because most of those starting out don’t have a podcast or any recognition, so they borrow that recognition and that credibility from the people they interview and they got to have an amazing platform.

Raven talks about the talk show magic and how having a talk show gives you that extra notch on your belt. She adds that talk shows are more than just a telesummit or an occasional broadcast because people are depending on your message to uplift and empower and help them make their breakthroughs. It’s a wonderful feeling to create a platform where we can be heard, but Raven says we have to take responsibility for the messages we put out there.

Listen to the podcast here:
Bringing Out The Talk Show Magic with Raven Blair Davis

I probably wouldn’t even have the Terrestrial Radio shows that I’ve been doing as well as the iHeart and iTunes shows, if it wasn’t for this woman who many years ago introduced me to the power of radio and gave me the great joy and pleasure of cohosting with her. Her name is Raven and she is known as The Talk Show Maven, and she really is the queen of interview marketing and conversion. She’s a celebrity interviewer.

She’s a three-time award winning talk show host and she’s the recipient for the 2016 Lifetime Achievement Award signed by Barack Obama. Raven is a master at teaching business owners and broadcasters how to market and grow their business, leveraging the power of interviews to build authority, to increase their credibility and to attract higher paying clients by simply being the Oprah in the niche. Welcome, Raven Blair Davis.

I’m so excited. Thank you for having me on Heartrepreneur Radio. I learned to really get away from scripts and get it to my heart, gut and soul, and carry out that message from you. I guess both of us meeting each other early on in my industry, I know you had been doing things for a while, was a good thing for both of us. It was a win-win.

We have been together on this journey for a long, long time and we didn’t have the privilege of giving each other live in person until a few months ago and it was so awesome.

It was so amazing, 2007 is when our journey began.

I don’t know anyone who understands talk shows and why and how you could actually leverage your business. People was, “I want to be a talk show host.” I’m like, “You need to be.” Address that, why should people really say I need to do interviews? Why are they so powerful?

I feel that they’re powerful because it gives you an opportunity to get your Heartrepreneur message out to the world. No longer does someone these days have to wait for permission to be able to be a speaker, to be able to be an author, to be able to stand out and be heard. Having a talk show, being open your niche is going to make you borrow the credibility of the people you interview. I’m really passionate about interviews because most of us starting out, we don’t have the Barack Obama awards. We don’t have the leadership awards. We don’t have a podcast, we don’t have any kind of recognition. We borrow that recognition and that credibility from the people we interview and we’ve got to have an amazing platform.

You can do tele summits, that’s great but I feel like having a talk show gives you that extra notch on your belt, so to speak. Because it’s more than just a tele summit or an occasional broadcast. People are depending on your message to uplift and empower and help them make their breakthroughs. It’s just a wonderful feeling to finally create a platform and you can be heard. The right people show up. The right people when you’re out there, they know that this is the leader I’ve been looking for. Until you get on a live stream, a podcast, a radio show, YouTube, whatever form of broadcasting you’re using, until that happens, they’ve been out there searching for us. Having a talk show allows them to find us faster rather than slower, sooner rather than later. How cool is that?

I was just talking with somebody earlier about all the marketing activities you could be doing and a lot of them people don’t even want to do. They’re not joyful. They don’t feel good. They don’t feel authentic. I’m like, “What if you just interviewed some people that you would love to interview anyway. Forget that you’re even doing it as a service for folks. Like you just really want to get to know them and interview them.” Imagine what would happen. I remember Raven, I started interviewing people ten years ago or so, and I remember I was meeting the coolest people. I forgot that there were listeners.

That’s how I met you. I interviewed you on Women Power and so your book, Work Yourself Happy, just came out. We were talking about how we had to just get rid of the pain and just bring happiness into our life and then we would get more happiness. That’s how we met. I don’t know if you remember this, but I remember clearly because you were the very first one that reached out to me. You had your assistant at that time reach out to me about us collaborating. There was an instant connection. We weren’t sure what we were going to collaborate on. We just jumped on the phone and spoke to each other and then we decided to do Amazing Women in Business radio show. We’ve got to interview Ona Brown, remember Les Brown and several different people and it was amazing. That connection would not have happened and I was in Houston and you were in Pennsylvania.

We were able to really connect with each other and that’s just one of a lot of examples can become from having your own show. I really feel like when you have your show, there’s a huge responsibility though. I like to share that with the audience because one of the reasons I really took this more to a business level is I think because we’re able to be heard, we have to take responsibility on the messages we put out there. This is serious. I’m all for having fun. I like watching soap operas and stuff like that, but what I want people to understand is this is serious business. You have a chance to change lives. You have a chance to pass on your pain, the good, bad, and the ugly of your journey, the lessons you learned. People as far as Malaysia, all kinds of different parts of Hawaii, Canada all across the US and even further, you can go on and on. Somebody will hear your message and they can make a difference.

What made me come to that reality was I was just doing Women Power, just really enjoying doing the show. Then one time I got an email from a listener and she said, “I love your show. Unfortunately, I can’t listen to it all the time. In fact, my husband would beat me up if he knew I was listening to you, but I love your message.” She talked about Valorie Parker who, as matter of fact, is one of Les Brown’s booking agents. She talked about how she heard the interview with Valorie. She had to run for her life with her kids, stay in the garage and stuff. This time, she wasn’t working with Les Brown. Someone took her to an event. She met Les Brown and they connected like you and I did. Now they’ve been together for years. She was so touched by her courage and how she had to live in a friend’s garage with their kids. She was determined to run away from whoever she was married to before, who was a pastor that abused her.

HPR 59 | Talk Show Magic
Talk Show Magic: Having a talk show allows people to find us faster rather than slower and sooner rather than later.

The thing that breaks my heart is I wish I could tell you how she was doing. I’ve never heard from her again but this was back in 2006 or 2007 when I first started and that always made a mark on me and that let me realize this is serious stuff. Having a platform, you are changing people’s lives. You may not hear from your listeners ever but just trust your message is getting out to the right people. Don’t focus on the facts and the numbers, who’s listening, who’s doing the downloads, who’s emailing you, don’t focus on that. Focus on you’re just taken out your heartfelt message and your lessons and bringing on the right people or delivering the right content that can help people with their breakthrough. I don’t know about you, Terri, I’ve never ever, ever called any radio station I listen to, let alone email them, so I get that.

I was talking to someone and they said, “I have this many download and digital.” I said, “That’s awesome. As a result of that, what happens?” They’re like, “What do you mean?” I’m like, “If you have 5,000, 10,000, 50,000, what’s happening? Does it matter how many downloads you have or that you’re creating impact?” I actually focused on the impact. Let me bring people here who can really help my audience. Let me get to know them. Have a blast at the same time. I’ve made connections like you, collaborations like you. I’ve met so many amazing people on the journey. I’ve had fabulous people that I’ve interviewed from all across the world. I know that I’m making a difference because every once in a while, I’ll meet somebody at an event or something and they’ll be like, “I’ve been listening to you on the radio.”

There you go. You usually find out by accident. In my eleven years, I don’t even think I’ve gotten eleven emails but like you, I can go different places and people recognize me. They recognize my voice, they recognize me wearing a hat or whatever. They recognize me and they say, “I love your station, I love that.” I want to just share with those people that are thinking about having a show, you had your show or have currently show and it’s not going quite the way you want it to. Don’t let the downloads, the who’s listing. Even if you’re on live stream, I’m live streaming sometimes Terri, with two people and I think one is you and one is my daughter. I tagged the people I know that might show up, but you don’t really worry about that at all. You just keep on doing what you’re doing and trust your gut.

What does Zig Ziglar used to say? If you help enough people get what they want, you’ll get what you want. That’s exactly what you have to realize and just do your message because even if nobody shows up, you can repurpose it. You can turn it into a product. You can turn your show, your interviews, into books, into audio series, into courses, into memberships. You can transition your show from just a show that you get out there, live stream, radio podcasting into a really sustainable and retainable membership, but better yet you can take it to a whole bigger level and turn it into a VIP day and turn it into a mastermind.

Same name of your show. You might just have a promise under that. If I was going with Careers from The Kitchen Table, which is one of my award-winning shows. I would say I will take Careers from The Kitchen Table to Careers from The Kitchen Table Home Business membership, and you can plug in to this membership and get the interviews. You’ll be able to hear the end of the interviews but now you can get the transcripts. Now you can get the worksheets. Now you can meet me on a monthly call.

Then I can take that Careers from The Kitchen Table show and have a Career from The Kitchen Table VIP Day. You can get on my phone, we can come on Skype. You can even come out to my home and we can have a full day and stretch it out and break it down. Take those same interviews I listened to, go back and pull out the most listened to ones, built an itinerary from that and create all kinds of things from it. From your show. How cool is that?

I am really hoping that some of the listeners are going to now go, “I should probably find out about creating my own talk show. I should probably think about leveraging this in my business.” There is nobody that I recommend for this. Nobody other than Raven, The Talk Show Maven. Raven, what’s the best way for people to connect and find out more?

Just send me an email if you’d like to have some one-on-one time with me. This is really simple. Just send it to TalkShowMaven@Gmail.com, on the subject line put Terri and put free session and you will get a twenty-minute one-on-one session with me. It’s going to be mostly me asking you questions and then we’ll figure out where to go from that point. That’s only for ten people. The magic number is ten people that are serious, not curious. For all of your amazing Heartrepreneur listeners, I want to send them to TalkShowMagic.com and download my eBook, Talk Show Magic and learn how to be an irresistible talk show host, gain massive exposure and interview celebrities you’ve never dreamt of and learn how to turn that thing into some serious money.

Head on over to Talk Show Magic that is going to be phenomenal. That’s an awesome free gift. Every time I’m with you, you just create value. You are truly a Heartrepreneur. I am blessed that I’m connected with you. I just adore who you are. Thanks for being here at Heartrepreneur Radio and creating value, which is how you always show up, Raven.

Thank you, Terri and everyone. Go out there and live your dream. Take your voice to the platform that works for you.

For the listeners, make sure that you do subscribe to the show, give the show some love, pass it forward on social media so more people can learn from great guest like Raven. Thanks for tuning in to Heartrepreneur Radio. 

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About Raven Blair Davis

HPR 59 | Talk Show MagicRaven Blair Davis, aka “The Talk Show Maven” is a women who, after many years of searching for her purpose, is fulfilling her lifelong dream. That dream, twenty years in the making, was realized April 23, 2006 when she broadcast her first radio show right from her own kitchen table.

Born and raised in Cleveland, Ohio Raven currently resides in Houston, Texas where she is not only fulfilling her own purpose in life, but she’s on a mission to inspire others to do the same, by giving them the opportunity to shine in what they do.

As an award winning talk show host (named Universal 7 Radio Network’s “Talk Show Host of the Year” award in 2008), celebrity interviewer, columnist, speaker, author and executive producer of multiple radio shows, both live, on air and on the Internet, Raven has proven that the power of one’s voice can pave the road to success.

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