Have you ever wondered why you can’t get more followers? Many individuals are stuck in their businesses because their brands struggle to attract followers.
In this episode, Dr. Terri Levine guides listeners through navigating brand issues and crafting a personal brand that stands out and offers transformation. She reveals that a brand is more than just a logo or color scheme; it’s about behavior change. She emphasizes that to create a powerful brand, you must focus on the transformation you’re offering.
Additionally, she breaks down the process of finding your core unique positioning statement and guides listeners on how to create a brand mantra that instantly connects people to your brand. Tune in now and discover the transformative power of branding.
Key Highlights From The Episode:
[00:33] Introduction to the show
[02:16] What exactly is a brand?
[03:54] How to find your core unique positioning statement
[04:07] Step #1 Identify one skill
[04:13] Step #2 Pick one external market
[04:24] Step #3 Drill it into a specific submarket
[06:54] Creating a brand mantra
[08:58] Step #4 Write a clear bio
[09:56] Step #5 Design an effective banner
[10:35] Facebook: Mentorterrilevine
[10:39] Step #6 Make your profile picture fit your vibe
[11:38] Step #7 Tell your story with a pinned post
[13:40] Get Dr. Terri Levine’s free training to grow your brand: Terri@heartrepreneur.com
Golden Nuggets:
- A valuable brand gains followers daily and monetizes content with ease. [01:17]
- A brand is about behavior change. [02:38]
- If you want to create a powerful brand for yourself, you need to focus on the transformation that you’re offering. [03:29]
- The more niche down you are, the more memorable you’ll be. [05:08]
- A brand mantra is a single word or catchphrase that people can immediately associate with your brand [07:02]
- Consider your brand mantra as the anchor that keeps the ship steady while your content serves as the net, drawing people in and bringing them back to you. [08:45]
- When writing a bio, start with your brand mantra. Then, write one sentence explaining what you do, who you do it for, and what makes you different. [09:25]
- Your profile picture should show your face very clearly. [10:48]
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Full Transcript:
Welcome back to Digital Marketing for Coaches & Consultants. I’m your host, Dr. Terri Levine, and we have an important topic today. Have you ever wondered why you can’t get more followers? Like, where are these people that you want to engage with? I’m asking this because I talk to people all the time who, literally, spend hours and hours a day on social media, you might be doing the same. And they really aren’t growing their business or their audience getting more followers, they tell me that they’re stuck. They also tell me that people have told them to fix their brand.
So, then they learned how to create fancy banners, let’s say, or banner, that’s not a brand. A brand gains followers daily, and monetize this content with ease. That’s a brand. I find that acquiring leads who come to me through what I teach, reverse marketing, it’s kind of like a walk in the park. So, today, I’m going to give you a lot more information, it’s gonna be a little bit longer of a podcast. So stick around, not very long. If you’re really serious about growing a brand, stay, if you’re not, you may as well bail now because I really want to help you.
If you’re willing to spend up to five minutes, 10 minutes really understanding your brand issues, because I find that as the number one thing that people have, and they just don’t know it, then I really do want to help your digital marketing of coaches and consultants. And if you’re not willing to commit five or 10 minutes here, you’re probably not going to commit five or 10 minutes to truly fix your brand. S, let’s start with the basics. What exactly is a brand? I also find most people have no idea what a brand is. I asked them in my conferences, my webinars, my free master classes regularly, “What is the brand?” And people come up with things like, “My logo,” that’s not your brand. “My color scheme,” not your brand. “The kind of content I post,” no, actually, none of that is your brand.
A brand is about behavior change, write that down. A brand is about behavior change. And the most powerful brands are the ones that present a better way of life to people, shows them how to actually create a transformation from where they are, the current state of where their life, health, relationships, business might be. So, let me teach by example, I think that always helps. I don’t sell coaching or consulting, I don’t even sell business growth, I show a different way of being in business where you are in total control of daily lead flow, and how you do business heart to heart with no selling and no marketing. And this is a very, very important distinction to make.
So, if you want to create a truly powerful brand for yourself, you need to focus on the transformation that you’re offering, rather than on your banner or some fancy PowerPoint that people are told to dress a certain way. Ridiculous. By the way, I’m not saying that your banner or your bio don’t matter, they do. So, now let’s kick off with how to find your core unique positioning statement. That’s a registered trademark of Heart-repreneur by the way. So, let me give you some advice that helped me find my unique position in the market. First piece of advice is identify one skill, whatever that is for you; marketing, writing, whatever that is. Second piece is pick one external market; happiness, health, relationships, wealth, whatever that is. Once you’ve chosen your external market, drill it into a specific sub-market.
So, let’s just say you choose health. So you might focus on getting overweight dads into shape. If you choose relationships, you might focus on helping guys in their 20s that are struggling with loneliness, I’m just making up these examples. So, these things are really important because they really, really help you niche down even slower, even smaller, even tinier. And it’s very, very important that you do that. So, we’re finding your core unique position in the market. And by the way, the more niche down you are, the more memorable you’ll be. And I know everyone says, “Don’t niche down,” you have to at the start of your journey. Finally, and one intrinsic interest that you have.
So, I love the gym. I love spirituality. I love music. It’s part of your brand image. You actually combine your intrinsic right into it because you know what’s a lot more memorable than Terri the marketing girl? It would be Terri is the marketing girl helping people to get leads flowing in daily because of her focus on personal branding. And that also does the powerlifting in her free time. So, that creates the ability for me to power lift. Now, to find your core unique branch, it is really, really important that you understand, again, that you’re selling the transformation. I’m teaching you how to be in business in control of your daily lead flow with no selling and no marketing.
That’s an incredibly important distinction to make. You’ve got to make a distinction with your brand. If you want to create a truly powerful brand, you need to focus on the transformation that you’re offering people, not a banner, or as I said, a PowerPoint, or any of that. So, when we’re looking at finding your core unique positioning, we want to combine the things I just shared with you which, on their own, could be like a dime a dozen. However, when you put them together, it forms that unique persona, and that’s you. Now, let’s talk about creating a brand mantra.
Anyone who knows me will know that I am super big on creating brand mantras. And a brand mantra is a single word or a catchphrase that people can immediately associate with your brand. Things like Joe Vitale is hypnotic writing, things like community. For me, it’s doing business, heart to heart. The reason this is important is because this is where you offer transformation. So, I’ll use myself as an example, I’m offering people a different way to build their brand which doesn’t rely at all on some of the BS marketing tactics and fancy sales techniques that everyone else is kind of hammering down people’s throats.
And more and more people are buying my way of personal branding because it offers a different route to everyone else, and also because it works. So, common sense and simplicity are what I tie all of my content back to. Creating got a hundred times easier for me when I decided on common sense as the one big idea to tie all of my comments back to, so that’s my brand mantra. You want to create one for yourself that reflects your unique personality and what you actually want from your brand. Let me give you one more example; I have a client family member, super high-performing gal. And she had multiple online businesses, she was also in amazing shape and a mom of five kids.
So, for her, we came up with the brand mantra, ‘One in a million mom.’ Why? It encapsulates how rare it is to find a mom with five kids crushing it in all these different aspects of her life. So, think of your brand mantra kind of as an anchor that keeps the ship steady. Your content is the net that catches people in and pulls them back to you. Alright, now we have the next step. Step number four is to write a clear bio. And writing a good bio is generally pretty easy. However, people screw it up because they put in big fancy jargon or words that are overused, like flow, consciousness, intersection. And that type of bio actually just confuses people, you sound like a pretentious marketer. So, write a bio that gets clicks and followers.
I like to do it by starting with your brand monitor, which is why I taught that first. Then write one sentence that explains what you do, who you do it for, and what makes you different from everyone else. So, your bio is the transformation that you offer people. So, it doesn’t need to be fancy, it just needs to show them what you’re offering and why your path is unique. So if you’re still stuck, use my current bio. Go over to Facebook, look at my bio. Now, you want to design an effective banner, and you need to do three things with your banners. This is step five. You need to pick a color scheme for your brand.
You can go look at heartrepreneur.com, you’ll see our color scheme. You then need to state your brand mantra; mine is ‘doing business heart to heart.’ And then you need to write a single line that tells people exactly what you’re offering. Screw fancy designs, screw weird overcomplicated messages because you’re just confusing people. Simple, clean, effective wins every day of the week. Use my banner, again, it’s either Heartrepreneur or Facebook if you don’t know where to start. My Facebook is MentorTerriLevine, follow me. Make your profile picture, this is step six, fit your vibe.
So, when it comes to profile pictures, I really only have one rule, it needs to show your face very clearly. Do not try to be a faceless account because people want to see what someone looks like. It bridges that connection so we start engaging heart-to-heart. Other than that, you can do whatever you want with it. People will tell you need to be smiling, you need to be friendly. If that’s your personality, it’s mine, then yes, I will use a photo like that. If you’re kind of a moody, unhappy person, don’t post a photo that’s not real because if you post whatever your resting faces, other people who resonate with that, they’ll flock to you. I post smiley pictures, smiley people come to me.
The whole idea is to get your profile picture and your brand, in general, to be 100% authentically you. And people will relate and they will gather around you. Finally, number seven, tell your story with a pin post, you can look at mine on Facebook. And you really have two options with pin posts. Let me give them both to you. Pin posts, number one, showcases your results, I’ve got a lot of that on LinkedIn. It’s the result you either got for yourself or results you got for a client. I just did one for a client. And so the one that I did for the client, it’s a story about how she used a lead magnet to gain, I’m close to this, 4,800-something followers and 400 email subscribers in less than 48 hours.
So, it’s an amazing result that’s super powerful. It would instantly demonstrate your ability to deliver on the transformation that you’re providing. And that is what makes people show up and then decide to follow you, and maybe, eventually, invest in your programs, products or services. Now, you do have a second option for your pin post. You have a second option in doing it a little bit different, and that is to write a personal story. Most people forget to make their brand personal. So, the other option is for you to have a pin post to share an awesome personal story from your life. Like, for example, I followed someone that shared their story. It was very interesting.
They became paralyzed in high school when they were diving into a pool. And this gentleman has a passion for writing. And it’s something he can do even though he’s partially paralyzed. So, unless you’ve been living under a rock for the past 20 years, you have one cool story. You can use that as your pin post and give people a reason to follow you. This was your crash course on how to design a personal brand on social media that offers a transformation that stands out from the rest of the junk that’s out there. I hope it was helpful. Please subscribe share the podcast.
And if you are truly serious about growing and monetizing this year, I’m going to invite you to send me an email directly. Terri, T-E-R-R-I @heartrepreneur.com The word ‘Heart-repreneur’ is right up there for you, heart-repreneur, Terr, T-E-R-R-I @heartrepreneur.com. and just say “grow my brand,” and I’m going to invite you to a free training to grow your brand and take you even further. Create an extraordinary day, the power is always in your hand. Put these things to work and let me know how they work for you. Bye now.
