Ideas To Get Your Small Business Growing
When a small business is in a slump it takes creativity to get the business going again. Some owners can’t think of solutions and others just complain and hope for the best. I have to give credit to Boston Mayor Marty Walsh who is helping local businesses that have been impacted by nearly 100 inches of snowfall over the past month. His office recently announced “Boston Bingo”. Now this is creativity! This is a game created by his Office of Economic Development.
According to the article found here: http://bostinno.streetwise.co/2015/02/23/boston-bingo-launches-to-help-local-businesses/ residents and visitors can download a bingo card online or pick up a card at businesses around Main Streets districts. Then once they go to certain shops they are entered into a raffle with prizes.
Guerrilla Marketing is Unconventional Marketing And It Works
This idea that was launched in Boston is a great example of Guerrilla marketing at work. Boston businesses were clearly struggling with due to the weather conditions. Revenues were down and it was difficult to continue to remain in business. The chief of economic development and the mayor created a way to get Bostonians back out patronizing local businesses by using Guerrilla marketing.
The best way to increase profits, sales and growth during gloomy economic days to inspire customers to get out and spend money is to follow Guerrilla marketing which is based on the concept of investing time, energy, imagination and knowledge vs. money into attracting customers. I praise the mayor of Boston and the economic development committee for using one of the most powerful marketing techniques around.
Read the entire article at http://bostinno.streetwise.co/2015/02/23/boston-bingo-launches-to-help-local-businesses/