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I am lucky enough to speak with many people who are in the business of transformation.

They tell me that they are sitting behind their computers, creating power points, writing books or going on podcasts.

Maybe they’re speaking at events or putting together courses.

They’re doing all of these things—but somehow, none of it is monetizing.

Although this might be a surprise to you, this is certainly not a surprise to me.

I see this sequence of events often in my work.

They’re missing one simple, yet powerful step.

Connection.

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