Welcome to another episode of Digital Marketing For Coaches and Consultants with your host, Dr. Terri Levine. In this episode, Dr. Terri Levine shares invaluable insights on the importance of website marketing and the three key ways potential customers can find your website.
As a coach or consultant, having a solid online presence is essential to growing your business and attracting more clients. Dr. Terri Levine highlights the significance of website marketing and how it allows customers to know, like, and trust you. With effective website marketing, you can generate leads, increase your market share, and ultimately grow your profits.
Tune in to learn the three main ways people find your website and discover strategies to maximize your online presence. Don’t miss out on this opportunity to take your digital marketing game to the next level.
Tune in for valuable insights.
Key Highlights From The Episode:
[0:34] Introduction to the show
[0:43] The importance of web marketing
[1:58] The 3 main ways that people find your website
[2:05] #1 Search
[2:18] #2 Backlinks
[2:30] #3 Social media
[2:59] How to get your online presence analyzed by our agency.
Golden Nuggets:
- “Great web marketing is an important asset because it allows people to get to know you, like you, and trust you.” [1:20]
- Your website is the hub for all your marketing. [1:39]
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Full Transcript:
Hi there, Terri Levine here, Modern Coaching Method podcast. Today, I want to talk to you about your web marketing because your web marketing is what truly allows you to build an asset. And that asset will increase in value, and it will pay you massive, massive dividends. Well, paid advertising depreciates very, very quickly. So, I love organic, and that’s why here at the Modern Coaching Method, we talk about reverse marketing. Go back to some episodes if you missed them, and make sure you subscribe. So, the best way to build your assets is one asset at a time. And great web marketing is an important asset because it allows people to get to know you, like you, and trust you, which you’ve heard about, right?
And you want to have one piece and only one piece of flagship content that becomes the cornerstone of your web marketing. I want you to think of your website as the hub for all of your marketing. If you go look at heartrepreneur.com, you will see how that is the hub of our marketing. And it’s not a typical website, it’s actually an opt-in and it generates leads for us every single day. So, there are three main ways that people will find you in your website, which is what you want as a coach or a consultant.
The first is via search using a search engine, which means you have to understand how to target the right keywords. Most people have the wrong meta tags, and they never get found. The second thing is you have to have a certain amount of backlinks. If you don’t know what that is, you need to. And the third way that people will find your hub, your website, is through social media. I will tell you that, in my experience, it’s the quality content of that one cornerstone marketing piece that will snowball and will build momentum in your marketing.
So, you need to have a web strategy planning template, you need to have an understanding of inbound marketing methodologies, and we’re here to help you with that. So, hopefully, this has been helpful. I’m going to also drop in a link where we can get on a call with you and actually analyze your online presence ,and tell you how you’re doing. So, if you’d like that, jump in and schedule a time to chat with the team here at Heartrepreneur Agency. Until next time, bye now.
