Landing pages can make or break your digital marketing strategy. If you want to boost conversions and turn your website visitors into paying customers, then you need a well-designed landing page that speaks to your target audience.
Crafting a winning landing page takes careful planning and execution. You need to know how to write compelling headlines, use the right call-to-action, and choose your words carefully to capture your audience’s attention. But that’s not all.
To maximize your landing page’s potential, you need to understand the importance of SEO optimization and long-tail domains. By using specific keywords that your audience is searching for, you can attract organic traffic and increase your chances of converting leads into sales.
At the end of the day, landing pages are the foundation of your online presence, and they can help you achieve your business goals. So, if you want to learn how to create a winning landing page that drives results, then be sure to tune in to this episode. Don’t miss out on this valuable opportunity to take your digital marketing strategy to the next level!
Key Highlights From The Episode:
[0:41] Examples of long-tail domain landing pages
[0:51] Why you should focus on long-tail domains
[1:23] The biggest problem with most landing pages
[2:15] Essential elements of a winning landing page
[2:48] Terri Levine’s final words and call to action
- Having a landing page is more important than a website [0:30]
- Good long tail domains use the exact words that your target audience is searching for [0:51]
- When setting up long tail domains, focus on the keywords that are going to drive people to your landing pages [1:00]
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Hey there, it’s Dr. Terri Levine, and welcome back to Digital Marketing for Coaches & Consultants. Now, I just did a review of people’s landing pages that are in my Facebook community. There’s like 8,000 people, I randomly picked 100 people, I found 14 landing pages and I’m going to give you a report and I want you to be honest and see if any of this applies to you. First of all, do you have landing pages, they’re way more important than a website. So, if you don’t, you need to make sure that you do have landing pages that are long-tail domains such as ‘make money as a coach,’ ‘grow your chiropractic business,’ ‘increase your job success,’ whatever your niche is.
Long tail domains are the exact words that your target audience is searching for. And, by the way, when we set this up for our client family members, we spend a lot of time doing this research. What are the keywords? What are going to drive people to your landing pages? One of my client family members, she sends in weekly reports, as they all do. Her weekly report this morning is her new landing page had 14 inquiries over the weekend. Did your website do that? Landing pages that are set up right do that. Now, let me tell you, the biggest problem that I see is that landing pages are set up incorrectly.
And so, they’re not on a longtail domain, or they’re not on the right longtail domain for the right keywords that people are actually searching for. And they are set up incorrectly. The number one thing that I see is that they have navigation. They have your branding, and your navigation, and your face, and your logo. No one cares. Sorry, no one cares about me and no one cares about you. What they care about is if your landing page is shed20poundsthismonth.com. It means that I would be googling shed20poundsthismonth.com. Organically without even having to spend money on traffic, you will get people searching for that coming to your landing page, not your website.
And if it is set up correctly, with the right call to action, the right headlines, the right wording, the right metrics, the right SEO, all of that, and you shouldn’t be doing that because you should be focusing on your area of brilliance, then people raise their hands, fill out forms and they’re already qualified. This morning, we had four new people filling out my form just from Sunday evening until Monday morning. If you’d like that to happen for you, make sure that you set up a chat, let’s see if we can help you. I’m never sure, so happy to help you, happy to chat, happy to give you some pointers. And yeah, we do it all for free, it’s not a sales pitch in disguise.
All right, make sure you subscribe, share the podcast, and I’ll be back with more tips for you to help you grow your coaching or consulting business. Bye for now.