Best Marketing Campaigns Revealed
Watch the video below “Terri Levine explains What are the Best Marketing Campaigns”
Click below if you prefer to listen to the audio.
Many small business owners wonder what are the best marketing campaigns they need to use. I am often asked this question when giving seminars or doing keynote talks. I hear my mentoring clients asking the same question. Clearly this is on the minds of small business owners. I’ll answer the question along with other frequently asked questions related to business owners and their marketing campaigns.
If you are a business owner you know you need to use marketing to grow your business. It can be confusing to know which marketing campaign to implement and you may wonder how to increase your sales and profits without spending a fortune on advertising. Some marketing strategies may be easier to implement and some may be proven to work while others can be costly to implement and may not even get the results you desire.
How do you decide which is the right marketing campaign for your business and where do you get the help implementing effective marketing?
The Most Frequently Asked Marketing Questions
Q: What is the most effective marketing campaign aimed at new prospects?
Answer: The creation of your Core Unique Positioning Statement, which defines why your company is different than any other company in your industry, is the best place to begin. Until prospects are clear about how your company stands out and why your company is the best choice none of your marketing campaigns can be effective. Your company must have very specific reasons why you are the business of choice.
Q: What is grassroots marketing?
Answer: Most businesses create a marketing message and attempt to appeal to large masses of people with their message. Grassroots marketing is a much better way to market because instead of trying to appeal to many audiences you instead aim your marketing messages to a small group of people in the hopes that this highly target group will then spread your marketing message to a larger audience.
Q: Explain what a drip campaign is?
Answer: Drip marketing is where you use a series of automated emails by use of autoresponders that are pre-scheduled and that go to your target audience over a period of time. You continue to drip content to your target audience in the hopes that at some point they will be inspired and ready to purchase your products or services. The goal is to reach your prospects many times to peak their interest and catch them when they are poised to purchase. You can also use drip emails as a marketing method to build a relationship with prospects and to create goodwill, as well.
Answer: Social media is the least expensive and most effective way to develop an interested audience of potential buyers. Social media should be designed with one goal in mind – to bring you more of the right prospects by getting more traffic to your website or a landing page. Social media posts that send traffic to an opt-in page that has a compelling offer is the number one way to create traffic. My favorite social media channel is Facebook and I’m a big fan of using Facebook pay per click because it is really easy, really quick and really effective, too. If your audience is professionals you can also use LinkedIn pay per click. One of the reasons I favor Facebook is because it offers great consumer data and advanced targeting so your ads can get directly in front of the right prospects. Social media advertising gives you a great opportunity to get your marketing message in front of your target audience so you can generate leads.
Design Your 7 Sentence Guerrilla Marketing Plan
I’m happy to help you design a custom guerrilla marketing plan for your business so you are certain you are utilizing the right marketing strategies for your business. With a 7 sentence guerrilla marketing plan in place you won’t waste time or money on marketing that isn’t effective. There’s no cost to this and there is no obligation of any kind.
I offer this free service because I am a business and marketing mentor and know that any small business is in dire need of a simplified, focused and effective marketing plan. As a Master Certified Guerrilla Marketing Trainer and Coach I am qualified to develop this for you and if you find value in the help I give you, you might want me to assist you with your marketing.
With that said, please understand that I’m not offering a sales pitch in disguise. I promise not to pressure you or pester you in any way at all, in fact, if you feel like I’ve wasted even one second of your time, let me know and I’ll send out social media posts about your business to thousands of potential customers on your behalf on my own time.
Now, wait a minute, before you go any further, you need to know that I can’t help everybody. I can only be of benefit to business owners who have a service to provide to patients, clients or customers.
Here’s what you need to do next. If you want to schedule a planning session with me, simply click the link below. When you click, you’ll see a form with a few questions about your business and what you’re looking to accomplish. Once I have that information, I’ll do some market research for you and we’ll set up a time to go over it together.