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BlogBusinessbusiness advicebusiness consultingWhy Tracking Your Website Traffic Is Vital

September 30, 2020
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There are over a billion websites in the world right now. Each of them is looking for traffic just like you are. These websites are not your competitors. It is likely that you still have tens of thousands of websites competing with yours. With competition being this stiff, marketers and business owners have to come up with different ways to generate traffic. They need to know everything there is to know about this traffic so they can monetize it or craft new ways of getting more traffic. Tracking and analyzing your web traffic remains the best way of learning about your traffic and is a potent tool that will help you optimize the performance of your campaigns and strategies.

It Gives You Actionable Data

Campaign managers, SEOs, and marketers need to understand traffic sources. They need to know the number of pages visited by each visitor, the countries they are coming from, and the types of keywords that bring people to the website. Tracking and analyzing your traffic gives them this data and more in granular form.

Your traffic can also tell you about your conversion rates and the path visitors took to get to your website. Once you have this information, you can start taking care of your customers’ pain points. You can make their journey on your website as smooth and painless as possible.

It Helps Find Out How Your Campaign Is Performing

When doing a marketing campaign, it is very important to know where your traffic is coming from. You need to know if you are doing paid search ads. This will help learn which search terms are yielding the best results. Tracking your website’s traffic lets you know all this and more. You can know where your efforts are not paying off and where you need to put more effort or make some tweaks.

To learn all of these things, webmasters, marketers, and SEOs use different types of traffic trackers with one of the most common ones being UTM tracking. UTM tracking involves adding UTM tags to your URLs. These UTM tags can then be tracked using analytics software. You get information about your traffic such as where it is coming from. You get to know what type of campaign led people to your website and so much more. UTM Star helps you create, manage, and visualize how your UTM links are performing so that you have a better insight into your traffic. UTM Star also gives you a dashboard that you can use to track each of your UTM codes. This links with the dashboard attached to Google analytics so you can get even more insight and information.

Learn About Your Customers

Your traffic can tell you what visitors do on your website, what pages they visit, and why they convert or purchase in the first place. Knowing what people are looking for, what they do, and why they convert when they visit your website allows you to create buyer profiles. This way, you can create a persona that represents your ideal customer. Once you do this, you will be in a better position to give them more of what they come to your website for.

Tracking and analyzing your website traffic gives you a lot of data that you can use to streamline your campaigns. In addition to helping you know more about your visitors and how your campaigns are performing, tracking your traffic also saves you money by letting you know which areas to concentrate on and which ones are a waste of time, money, and effort.

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