We are currently sharing a series directed specifically for Holistic Health Professionals… But you’ll like them too! Here is the third episode of that series.
Marketing in the holistic medicine business encounters multiple challenges. To grow your holistic medicine business effectively, you should consider adopting guerrilla marketing strategies. Unlike traditional marketing, which requires a large marketing budget, guerrilla marketing offers tangible results at minimal cost, making it highly effective for small holistic businesses.
In this insightful episode, Dr. Terri Levine outlines 19 key criteria that distinguish guerrilla marketing from traditional marketing. Unlike traditional methods that rely heavily on financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge.
The guerrilla marketing approach leverages psychological concepts and an understanding of human nature to engage customers authentically. Unlike traditional marketing, which often ends after a sale, guerrilla marketing emphasizes continuous follow-up and genuine cooperation with customers, enhancing the overall customer experience crucial for sustainable business growth.
Additionally, guerrilla marketing employs reverse marketing by obtaining authorization or permission from individuals to receive marketing materials at their discretion, unlike traditional marketing, which focuses solely on making a sale.
Tune in for further insights on the difference between guerrilla marketing and traditional marketing.
Key Highlights From The Episode:
[01:21] 19 Criteria that differentiate Guerrilla Marketing from Traditional Marketing
[01:29] #1 Financial Investment
[01:45] #2 Psychological concepts and understanding of human nature
[01:55] #3 Profit
[02:07] #4 Small holistic practices
[01:20] #6 Following up with your customers
[02:41] #7 Emphasis on the importance of cooperation
[03:04] #8 Long-term connections
[03:18] #9 Use of marketing combinations
[03:34] #10 Increasing the number of clients
[03:57] #11 Keeping your focus
[04:13] #12 Directed towards individuals
[04:20] #13 Greater emphasis on relationships
[04:37] #14 Focuses on what can you provide in order to serve and to make a difference
[04:59] #15 Open to using technology and automation
[05:06] #16 Done on purpose
[05:21] #17 Obtaining authorization/permission
[05:40] #18 Heart to heart conversation
[05:57] #19 Marketing that employs more than just advertising as a method
[07:03] Get the 200 distinct marketing weapons from Dr. Terri Levine
Email: Terri@heartrepreneur.com
Golden Nuggets:
- Guerrilla marketing delivers tangible results at little to no cost. [01:14]
- Unlike traditional marketing, which primarily involves financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. [02:31]
- Guerrilla marketing focuses on following up with customers after they have received a service rather than treating them as mere transactions. [02:20]
- Instead of competing with other businesses, guerrilla marketers emphasize the importance of cooperation. [02:41]
- The concept of Guerrilla Marketing suggests that you should expand your holistic practice by maintaining your focus rather than expanding your business through diversification. [03:58]
- Rather than marketing to people with the sole aim of making a sale, Guerrilla Marketing involves obtaining authorization or permission from individuals to receive marketing materials at their discretion, a process known as reverse marketing. [05:21]
- Guerrilla Marketing is not a monologue where one person does all the talking; it’s a heart-to-heart conversation where both parties actively engage in communication with each other. [05:41]
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Full Transcript:
Hey there, welcome. It’s Dr. Terri Levine. And today I want to tell you how you might be killing your business and not even realizing it. So, when it comes to growing a holistic medicine business, you want to use what’s called guerrilla marketing. And the difference in using guerrilla marketing is that the results are dramatic based on my 40-plus years doing business consulting with over 7,000 business owners like you. So, guerrilla marketing does not adhere to the norms that are in place for traditional marketing, and due to the fact that most small holistic businesses, they don’t have multi-million dollar marketing budgets. So, guerrilla marketing strategies will deliver tangibly for you at little to no cost.
There are 19 criteria that differentiate traditional marketing from guerrilla marketing. So, the very first one is financial investment. Cash is what goes out the door with traditional marketing because you’re spending money, guerrilla marketing includes the investment of time, and energy, and imagination, and knowledge. Secondly, instead of relying on laborist efforts, guerrilla marketing makes use of psychological concepts and an understanding of human nature. Third, profits, instead of traffic, reactions, or gross sales, are the metrics that are used to evaluate the effectiveness of guerrilla marketing. Fourth, small holistic practices, not large corporations with enormous marketing expenditures are the right people to be using guerrilla marketing.
Sixth, I have to keep track of my numbers here, guerrilla marketing is focused on following up with your customers, your clients, your patients, after they have come in for their service, as opposed to ignoring them as if they’re simply a transaction. Guerrilla marketing removes any element of mystery from the marketing process, which could be kind of scary. And instead of competing with other businesses, guerrilla marketers emphasize the importance of cooperation, which is providing assistance to others and allowing them to provide assistance to you when necessary.
As a result of the fact that holistic practitioners using guerrilla marketing know the significance of long-term connections. So, the holistic practitioners that use guerrilla marketing are committed to the process of creating relationships, rather than just focusing on sales. I’m on number nine. Guerrilla marketers are aware that there’s a use of marketing combinations which is much more effective, bringing these different what are referred to as weapons together, not just one thing like advertising.
Number 10: Guerrilla marketing enables you to expand your holistic practice by increasing the number of patient, clients on a regular basis, coming back for more repeat business, acquiring new patients, getting referrals of their family and friends, as opposed to just expanding your business and gradually bringing on new patients or clients. Number 11: The concept of guerrilla marketing suggests that you should expand your holistic practice by keeping your focus, rather than expanding your business by diversifying. And that’s a mistake that I see in a lot of my holistic clients. Number 12: Guerrilla marketing is directed towards individuals, rather than big mass gatherings of people. Number 13: Guerrilla marketing places a much greater emphasis on relationships.
That’s what we talk about at Heartrepreneur; doing business heart to heart. More so than on sales because relationships; that’s the whole basis of increased sales. Number 14: Guerrilla marketing, instead of focusing on what can I take from my clients or patients, guerrilla marketing in holistic practices is more about what can I provide in order to serve and to make a difference for my patients. And in this day of plentiful knowledge, I’d be extremely generous with your information. Number 15: Guerrilla marketers in holistic medicine are open to using technology and automation.
And Number 16: Guerilla marketing is done on purpose, right down to the manner in which the phone is answered in your practice, the way that the practitioners and the front desk people are dressed in your practice, every detail. Number 17: Instead of marketing two people for the purchase of making a sale, guerrilla marketing involves obtaining authorization, permission from individuals to receive marketing materials at their own discretion through a process called reverse marketing. Where are we? Number 18: Guerrilla Marketing is not a monologue in which one person is doing all of the communication, it’s a heart-to-heart conversation in which both parties participate in active communication with each other.
And number 19: Guerrilla marketing is marketing that employs more than just advertising as a method. As a master-certified guerrilla marketing trainer and coach for decades, I have over 200 distinct marketing weapons. As I said, advertising is one of them. Here’s the deal. There was a gap in the marketing industry, and it’s been filled by these 19 distinctions between the standard marketing holistic practices used and the ones that I work with who implement guerrilla marketing. Because of this, by the way, and how popular guerrilla marketing is, guerrilla marketing books are the most read by people all over the world. I’ve written a couple of them myself.
So, you’ve arrived at the perfect podcast if you’re a business owner who is in holistic medicine and you want to market your services in a way that is both economical and effective. I’m curious about your thoughts regarding these disparities, and I also would like to give you the 200 distinct marketing weapons. I’m happy to share them with you, just send me an email to terri@heartrepreneur.com, that’s heart, R-E, preneur, P-R-E-N-E-U-R. Terri, T-E-R-R-I@heartrepreneur.com. And in the subject line, just put ‘200 guerilla.’ ‘200 guerilla.’
And I will send over all 200 weapons to you. Do me a favor, subscribe to the podcast. Share it. If you are in any groups with other holistic practitioners or know any, let them know about this. I’m truly here to serve you and to make a difference. Thanks for joining me, and bye for now. I’ll see you on the next episode.
