Having the right website that generates leads can be a game-changer for any business. A website optimized to bring in prospects can help increase conversions, generate more leads, and ultimately help your business grow.
Your website needs to be an asset that is more of an opt-in page than an informational brochure.
Today, Dr. Terri Levine discusses why your website is not generating leads and the essential features of a good website that generates leads.
Your website is the first point of contact between you and your target audience. It should capture the attention of potential customers and initiate reverse marketing, which will help you build relationships with your prospects.
Tune in for valuable insights!
Key Highlights From The Episode:
[0:33] Introduction to the show
[1:03] Why your website is not generating leads
[1:45] Essential features of a good website that generates leads
[2:34] Call to action
Golden Nuggets:
- Your website needs to be an asset that is more of an opt-in page than it is an informational brochure [1:05]
- In marketing, people need to get to know you, like you, and trust you [1:31]
- “Your website is the pinnacle of your marketing.” [2:00]
- If your website is simply a static brochure with just accolades of how great you are, that’s the reason you don’t have a conveyor belt of qualified prospects. [2:52]
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Full Transcript:
Welcome back to Digital Marketing for Coaches & Consultants brought to you by Heartrepreneur Agency. And I want to tell you a little story. Every single day, we get prospects coming to us raising their hands to reverse marketing through our actual website, not a landing page, not a funnel, through heartrepreneur.com and heartrepreneuragency.com. So, why is it that, that our websites generate leads, and potentially, yours does not? Well, first of all, your website needs to be an asset that is more of an opt-in page than it is an informational page or a brochure, which is what I see in most websites, it truly has to create value.
And that asset has to allow people to raise their hand and to say, “Yes, I’m interested,” so that you can build relationships from your website. You know that in marketing, people need to get to know you, they need to get to like you, and they need to get to trust you. Well, having the right website, that is a website that gathers leads, brings prospects right to you because it has the right search engine optimization, the right meta tags, the right keywords, the right audience sees your website, they go there and they realize that they can raise their hand versus just read some information.
So, your website is literally the pinnacle of your marketing if it’s done correctly. So, I’m not sure if you’ve looked at either heartrepreneuragency or heartrepreneur.com, I do recommend that you take a look at that. It is the main way to get people’s attention and to get them to raise their hand. And if your website is simply a static brochure with a bunch of information, accolades about how great you are, that’s why you don’t have a conveyor belt of qualified prospects. So, I hope this has been helpful and reach out. We can have a conversation if you are serious about having done digital marketing that will bring you more prospects. See you next time here at Digital Marketing for Coaches & Consultants.
