Defining Your Client Family Member

Defining Your Client Family Member


Defining your ideal client family member is a crucial step to creating a successful business. Without a clear understanding of your target audience, it’s difficult to build a brand that truly resonates with them.

In this episode, Dr. Terri Levine discusses the importance of defining your ideal client family member and shares valuable insights on how to do it effectively.

By identifying your target audience’s needs and preferences, you can tailor your marketing strategies to better reach and connect with them. This not only increases your chances of attracting new customers but also helps to build lasting relationships with your existing ones. Defining your ideal client family member is the key to unlocking the full potential of your business.

Tune in to learn how to define your ideal client family member and take your business to the next level!

Key Highlights From The Episode:

[0:34] Introduction to the episode

[0:47] What’s in for you in today’s episode; Understanding your ideal buyer persona 

[2:47] How to connect with Dr. Terri Levine and get help in digital marketing

Golden Nuggets:

  • When doing digital marketing, you must be clear that you are the one to solve the problems of your target audience. [1:46]
  • Without defining your buyer persona, you have no strategy to move forward online or offline [2:59]

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Full Transcript:

Hey there, it’s Dr. Terri Levine. Welcome back to The Modern Coaching Method podcast. I’m really glad to have you. And today, what I really want you to understand is a little bit more about your digital marketing and understanding your ideal buyer persona. You have to know who your ideal target market is. Who is it that you are speaking to? And you have to do a pretty in-depth profile of this person. And the next questions revolve around ‘what?’ What is the one problem that you solve for your client family members as a coach or as a consultant? And what one action is it that you want people to take?

And then comes the ‘why?’ Why are you amazing? Why are you remarkable? Why are you unique? Why are you different? Now that you’ve identified all of this information on your persona, then we talk about Where. Where is this ideal target audience hanging out? Are they on LinkedIn? Are they in Facebook groups? Are they on TikTok? Are they in Instagram? Are they in certain other groups or communities? And then we finally look at ‘how?’ How are we going to do your digital marketing in a way that makes it very clear that you’re the one to solve the problems of your target audience? And we have to make sure that that is a very, very clear message.

And finally, we have to go over to ‘when?’ When is the strategy behind your digital marketing? What happens each day? What happens each week? What happens each month, what happens each quarter, and each year? And to do that, you really need to have a digital marketing content calendar. Now, I don’t know about you, I just know that my client family members, for the last 30-something years have been very overwhelmed with marketing, and, in particular, in the last 20 years or so really with digital marketing. So, if it makes sense for us to have a quick conversation, let me see if I can help you get your digital marketing assets right.

There’ll be a link here, you can schedule time. We’ll review your digital marketing and let you know some suggestions to improve. I hope that you put these tips into use. Today, I taught you all of the things that you actually need to know to define your ideal client family member, or your avatar, or buyer persona. And without that, you really have no strategy going forward, either online or offline. Do the work, and I look forward to serving you soon. Make sure you subscribe to the podcast and stay plugged in. Bye for now.

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