Launching a successful online course or coaching and consulting program can be challenging, as it involves navigating various obstacles that may lead to failure. Failure often arises from a lack of understanding of the client’s needs and desires, which hinders the ability to tailor content and programs accordingly.

Additionally, overlooking the importance of breaking down content into manageable portions with practical examples and interactive exercises, coupled with inadequate support to your students as they go through their learning journey, can contribute to the failure of such programs.

In this episode, Dr. Terri Levine dives deep into the keys to launching a successful online course or coaching and consulting program. These practical strategies will guide you toward achieving your goals.


Key Highlights From The Episode:

[01:20] Tips for unlocking success when launching an online course or coaching and consulting program

[01:34] #1 Define your audience

[02:32] #2 Create compelling content 

[03:18] #3 Leverage engaging multimedia 

[03:52] #4 Build an online platform

[04:26] #5 Pre-sell 

[05:05] #6 Establish your credibility 

[05:41] #7 Provide exceptional support 

[06:13] #8 Harnessing the power of feedback

[06:48] #9 Develop your marketing strategy

[07:17] #10 Continuously evolve your property 


Golden Nuggets:


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Full Transcript:

Hey it’s Dr. Terri Levine, welcome you to Digital Marketing with Coaches & Consultants. And today, I talk about unlocking success. And I want to give you what I’m going to consider an ultimate guide to launching your online course, or your consulting program, whatever it might be. So, if you really feel ready to share your expertise with the world and embark on the very exciting journey of launching an online course, or an online coaching, or a consulting program, well, first I want to say congratulations because now you are unlocking a world of incredible possibilities.

And you’re tapping into a very hot market, a thriving market of eager learners. So, to ensure your success today, I thought I would give you my ultimate guide. And this has got a lot of actionable tips for you really to set you up on a stellar launch. So, let me go through the tips, let me dive in. The first thing that you want to do is define your audience, and you want to also validate your idea. So, before you begin creating a course, and creating a program, and then marketing it, the first thing you want to do is actually identify your audience. Who is this for specifically? Who are the people who are most likely to benefit from your knowledge, your skills, and your expertise?

And I want you to spend some time conducting some thorough market research, engaging in conversations, and getting some feedback so that you can validate your idea. You just don’t go to market with an idea and then find out that’s not what the market wanted. So, whenever I’m talking to my client family members, I always tell them before we create, before we launch, you need to understand your audience’s needs, their desires, and then you can tailor your content, your programs, and your offerings towards that.

Once you’ve done your research, the second thing that you can now do is create your compelling content. And that’s the backbone of your course, or your program. Think of it in terms of modules, or sessions. Things that are structured, things that you’ve organized so that you can show up and deliver immense value to your learners. I always recommend that you break down the components into very small easily digestible chunks with practical examples, with interactive exercises, if possible, quizzes. People love quizzes, assignments. And make sure your material is engaging.

Make sure it’s informative, and make sure it also solves real problems for your audience and the problems that they said they wanted solved based on your research. Step number three is to leverage engaging multimedia. Look at how multimedia can really enrich your course through your program, whether it’s audios, or videos, or infographics, or some interactive presentation. Think about all the different learning preferences that people have; visual aids, real-life example, stories, case histories, that really helps people get a better comprehension and makes the whole experience more enjoyable for your audience.

The fourth thing is that you have to build an online platform. And this is actually where my agency Heart-repreneur Agency comes in. We know how to create a visually appealing platform for you to post your course, or your consulting program, or coaching program that has seamless navigation, secure payment processing, and you also need to have some really robust customer support. Now, you can certainly use the platform like Teachable or Thinkific, there’s several, Kajabi, there’s a whole bunch. You want to make sure that we customize some great integrations to make the process fairly smooth.

Now you’re finally up to the part that you are looking forward to; pre-selling and kind of creating the buzz around your program. Pre-sell way before you even offer the course. You can do that through early bird discounts, exclusive bonuses. You could leverage social media, you could use email marketing, you could use content marketing, anything that would create a buzz around your launch. And what I love to do and I teach my client family members to do is engage with your audience through webinars, through hosting live Q&A sessions, through informative blogs, just driving up the anticipation.

Number six is establish your credibility. You want to be positioned as an authority in your field so you have to showcase your expertise and your credentials. You need a professional website that… You could look at heartrepreneur.com, you’ll see we have our achievements, we have our testimonials, we have success stories for previous clients. You may even want to partner with an influencer in your industry, someone who can endorse your course or your program, giving you that credibility. It’s like they lend it to you, that lent credibility that lets you get in front of a wider audience.

Number seven is where you come in; providing exceptional support. Outstanding support as your folks are going through their learning journey. That means you’re responsive to inquiries, you address any concerns, you’re always there to offer assistance when possible. I recommend you engage with your students, whether it’s through forums, or through live chats, or Marco Polo, or through slack, and that you have weekly sessions coaching, consulting, to really create a sense of community.

Number eight is harnessing the power of feedback, this is a really important one. Learn from your learners. Find out how they would improve your course or your program. I frequently assess and I update content. I add content based on my students’ input. I have surveys, and quizzes, and we have feedback forms. We’re always gauging their satisfaction levels so that we can continue to enhance the program and make it better, and they also love that. They get to share their opinions, it creates a sense of loyalty with the learners.

And then number nine is developing your marketing strategy. You do need to have a truly comprehensive marketing strategy to reach a wider audience and drive enrollments. So, we use email marketing, we use social media campaigns, we might use social media ads sometimes, we use content creation, we leverage case studies and testimonials — I’m trying to think of everything we do — stories to the clients about our offering, etc.

And then, finally, we continuously evolve our program. We expand it, we roll it out, we have people go through it. We keep staying updated with industry trends. We gather feedback from our learners. We look at their evolving needs, we add more value, we update. And you might want to consider expanding your offerings more, and more, and more. So, I hope that’s been helpful here. Terri Levine from Digital Marketing for Coaches & Consultants. Go ahead and schedule a chat with us. Let us take a look at your course, your program, how you’re launching it, and see if we can give you any tips or ideas.

Thanks for watching, listening, tuning in. Please share the show and we absolutely love your reviews. See you next time. Bye for now.

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