Social media and content marketing are powerful tools to help businesses reach their target audience and grow their brand. Businesses can connect more easily with their target audience by leveraging social media platforms such as Facebook, Instagram, TikTok, and LinkedIn.

Content marketing helps businesses build trust with their target audience by providing them with valuable information, training, and education so that reverse marketing can work.

By leveraging social media and content marketing, businesses can gain greater visibility in the online space, build relationships with customers, and generate more leads.

Tune in and learn!

Key Highlights From The Episode:

[0:38] Today’s focus; Social media marketing and content marketing

[0:54] Selecting the right social media platform

[1:14] The impact of social media referral marketing 

[2:07] How search engines work 

[2:46] What you should do when people start connecting with you on your social media platform

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Full Transcript:

Hello and welcome to Digital Marketing for Coaches and Consultants. Today, I want to talk a little bit about your social media marketing and your content marketing. This is a great way to have people find out who you are as you give them value and education. And it could be any platform, whether you prefer TikTok, or Instagram, or LinkedIn, or Facebook, you just want to make sure that the platform you choose is where your target audience actually hangs out. So, you have to understand your target audience’s socio-graphics, psychographics, and their demographics.

Always remember this, that people are more likely to invest in your products and services, to follow you, to connect with you if they are referred to you by a client family member, or a friend. So, when people go onto the internet… I’m going to actually read you a statistic that comes from, I believe it’s HubSpot. “90% of people on social media buy based on a recommendation from a friend.” That’s 90%. “Less than 14% trust the ads that they see on social media.” So, whenever you’re commenting or mentioning things on social media, it’s trusted more if a friend shares your content, or if you’re sharing a case study of a client family member.

So, I want you to remember this. And one other piece that I want to tell you, search engines like Google, like YouTube, they are constantly doing their little crawling that they check on the internet every night. And what they’re looking for are the shares, and the likes, and the retweets, and all of that, to determine the search engine rankings. So, because I post a lot on Facebook, my preferred platform, and because my content gets shared a lot and gets viewed a lot, very often, when people are googling my name, or the name ‘Heartrepreneur,’ they will come across my social media platforms. Then, they connect with me, they come into my group.

I keep creating more training, more value, more education, so that reverse marketing can work. Or, they raise their hand, they fill out a form, and they ask to have a conversation with my team to see if they’re qualified. So, today’s purpose here at Digital Marketing for Coaches and Consultants is to remind you to pick one platform, and only one, and to make a difference on one platform every single day. You can do it. I’m counting on you. See you in the next episode here at Digital Marketing for Coaches and Consultants.

And make sure that if you are really serious about having a conveyor belt of qualified prospects, that you have applied to have a conversation with us. It’s not a sales pitch in disguise, we’re truly here to help you. Bye for now.

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